{"id":1120,"date":"2023-03-14T21:21:58","date_gmt":"2023-03-15T01:21:58","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=expertise&p=1120"},"modified":"2023-04-01T16:56:32","modified_gmt":"2023-04-01T20:56:32","slug":"brand","status":"publish","type":"expertise","link":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\n

A brand is a set of distinct characteristics (name, logo, slogan, etc.) that allows consumers to recognize and remember a product or company. In marketing communications terms, a brand is used to create a positive association with the product or company and to differentiate that product or company from the competition. <\/p>\n\n\n\n

It is important to build a strong brand. This strategic work helps increase brand recognition, customer loyalty and consumer preference for the product or company. A strong brand can also help protect the company\u2019s investments in advertising and product development, as it can generate additional revenue by increasing product prices and making consumers more receptive to advertising messages.<\/p>\n\n\n\n

There are several steps to building a strong brand:<\/h2>\n\n\n\n
    \n
  1. Define the brand\u2019s value proposition: what makes your product or company unique, and how does this uniqueness meet the needs and desires of consumers?<\/li>\n\n\n\n
  2. Create a name and a logo: the brand name and logo must be memorable, easy to pronounce and write. They should reflect the brand\u2019s values.<\/li>\n\n\n\n
  3. Develop a content strategy: it is crucial to produce quality content that reflects the brand\u2019s values and principles. This content should be adapted to the different communication channels.<\/li>\n\n\n\n
  4. Engage with customers: it is important to build a community around the brand and create interactions with customers to build trust and loyalty.<\/li>\n\n\n\n
  5. Be consistent: make sure to be consistent with your use of the brand \u2013 i.e., the same colours, typography, messages, etc. across all communication materials.<\/li>\n\n\n\n
  6. Be patient: building a strong brand takes time, so be patient and keep investing in your branding over the long term.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    A brand is a set of distinct characteristics (name, logo, slogan, etc.) that allows consumers to recognize and remember a product or company. In marketing communications terms, a brand is used to create a positive association with the product or company and to differentiate that product or company from the competition.  It is important to… Read more »<\/a><\/p>\n","protected":false},"featured_media":0,"parent":837,"menu_order":1,"template":"template-expertise-sub.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1120","expertise","type-expertise","status-publish","hentry"],"acf":[],"yoast_head":"\nBrand -<\/title>\n<meta name=\"description\" content=\"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand -\" \/>\n<meta property=\"og:description\" content=\"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgenceFranchir\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-01T20:56:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/siteimage-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AgenceFranchir\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/\",\"url\":\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/\",\"name\":\"Brand -\",\"isPartOf\":{\"@id\":\"https:\/\/franchir.ca\/en\/#website\"},\"datePublished\":\"2023-03-15T01:21:58+00:00\",\"dateModified\":\"2023-04-01T20:56:32+00:00\",\"description\":\"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.\",\"breadcrumb\":{\"@id\":\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/franchir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy\u00a0\",\"item\":\"https:\/\/franchir.ca\/en\/expertise\/strategy\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/franchir.ca\/en\/#website\",\"url\":\"https:\/\/franchir.ca\/en\/\",\"name\":\"FRANCHIR, agence de communication marketing au Canada\",\"description\":\"agence de communication marketing au Canada\",\"publisher\":{\"@id\":\"https:\/\/franchir.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/franchir.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/franchir.ca\/en\/#organization\",\"name\":\"FRANCHIR, agence de communication marketing au Canada\",\"url\":\"https:\/\/franchir.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png\",\"contentUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png\",\"width\":1440,\"height\":360,\"caption\":\"FRANCHIR, agence de communication marketing au Canada\"},\"image\":{\"@id\":\"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AgenceFranchir\",\"https:\/\/x.com\/AgenceFranchir\",\"https:\/\/www.linkedin.com\/company\/agencefranchir\/\",\"https:\/\/www.instagram.com\/agence_franchir\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand -","description":"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/","og_locale":"en_US","og_type":"article","og_title":"Brand -","og_description":"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.","og_url":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/","article_publisher":"https:\/\/www.facebook.com\/AgenceFranchir","article_modified_time":"2023-04-01T20:56:32+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/siteimage-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@AgenceFranchir","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/","url":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/","name":"Brand -","isPartOf":{"@id":"https:\/\/franchir.ca\/en\/#website"},"datePublished":"2023-03-15T01:21:58+00:00","dateModified":"2023-04-01T20:56:32+00:00","description":"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.","breadcrumb":{"@id":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/franchir.ca\/en\/expertise\/strategy\/brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franchir.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Strategy\u00a0","item":"https:\/\/franchir.ca\/en\/expertise\/strategy\/"},{"@type":"ListItem","position":3,"name":"Brand"}]},{"@type":"WebSite","@id":"https:\/\/franchir.ca\/en\/#website","url":"https:\/\/franchir.ca\/en\/","name":"FRANCHIR, agence de communication marketing au Canada","description":"agence de communication marketing au Canada","publisher":{"@id":"https:\/\/franchir.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franchir.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/franchir.ca\/en\/#organization","name":"FRANCHIR, agence de communication marketing au Canada","url":"https:\/\/franchir.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png","contentUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png","width":1440,"height":360,"caption":"FRANCHIR, agence de communication marketing au Canada"},"image":{"@id":"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AgenceFranchir","https:\/\/x.com\/AgenceFranchir","https:\/\/www.linkedin.com\/company\/agencefranchir\/","https:\/\/www.instagram.com\/agence_franchir\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/expertise\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/expertise"}],"about":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/types\/expertise"}],"version-history":[{"count":2,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/expertise\/1120\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/expertise\/1120\/revisions\/1122"}],"up":[{"embeddable":true,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/expertise\/837"}],"wp:attachment":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/media?parent=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}