{"id":1789,"date":"2023-07-20T11:20:23","date_gmt":"2023-07-20T15:20:23","guid":{"rendered":"https:\/\/franchir.ca\/?p=1789"},"modified":"2024-11-04T17:00:30","modified_gmt":"2024-11-04T22:00:30","slug":"un-prompt-reussi-le-nouvel-allie-des-communicateurs","status":"publish","type":"post","link":"https:\/\/franchir.ca\/en\/un-prompt-reussi-le-nouvel-allie-des-communicateurs\/","title":{"rendered":"Un prompt r\u00e9ussi, le nouvel alli\u00e9 des communicateurs!"},"content":{"rendered":"\n<p>On ne vous apprendra rien : <strong>Chat GPT<\/strong> est une IA conversationnelle qui est capable de g\u00e9n\u00e9rer un texte, de fa\u00e7on la&nbsp; plus naturelle possible, \u00e0 partir d\u2019une question qu\u2019on lui pose ou d\u2019un contexte \/ prompt donn\u00e9.&nbsp;<\/p>\n\n\n\n<p>Pourquoi en parler alors? Parce que les possibilit\u00e9s sont infinies : r\u00e9daction, reformulation, r\u00e9sum\u00e9 de texte, mais aussi g\u00e9n\u00e9ration de code et traduction\u2026 Parfait pour le syndrome de la page blanche!<\/p>\n\n\n\n<p>Et comment \u00e7a fonctionne? Tout commence par le \u00ab <a href=\"https:\/\/www.lebigdata.fr\/prompt-definition#:~:text=Par%20d%C3%A9finition%2C%20un%20prompt%20est,ou%20m%C3%AAme%20d'une%20vid%C3%A9o.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">prompt<\/a> \u00bb. Comme dans la gestion d&#8217;\u00e9quipe, plus la demande est claire, plus la r\u00e9ponse sera adapt\u00e9e \u00e0 vos attentes.<\/p>\n\n\n\n<p><strong>Que doit contenir un prompt parfait ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contexte bien pr\u00e9cis (qui \u00eates-vous,&nbsp; votre r\u00f4le, votre objectif, etc.) ;<\/li>\n\n\n\n<li>Verbe d&#8217;action pertinent (expliquer, r\u00e9sumer, traduire, d\u00e9crire, r\u00e9diger, formuler, cr\u00e9er, etc.) pour d\u00e9finir la mission ;&nbsp;<\/li>\n\n\n\n<li>Phrases claires, simples et concises (\u00e9viter les ambigu\u00eft\u00e9s) ;<\/li>\n\n\n\n<li>Audience (quel type de profil(s) est vis\u00e9 par le contenu : \u00e2ge, sexe, profession, activit\u00e9s, nationalit\u00e9, etc.) ;<\/li>\n\n\n\n<li>Format et longueur du texte ;<\/li>\n\n\n\n<li>Ton et niveau de langage pr\u00e9cis (humoristique, sarcastique, lyrique, tragique, didactique, etc.).&nbsp;<\/li>\n\n\n\n<li>Mention d\u2019\u00e9l\u00e9ments \u00e0 ne pas inclure (s\u2019il y a lieu)<\/li>\n<\/ul>\n\n\n\n<p><strong>Psst.<\/strong> On conseille \u00e9galement d\u2019espacer les informations en diff\u00e9rents blocs de texte.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Astuce&nbsp; <\/strong>: Plus le prompt est basique, plus la r\u00e9ponse du chatbot le sera \u00e9galement.&nbsp;&nbsp;<\/p>\n\n\n\n<p>N\u2019h\u00e9sitez surtout pas \u00e0 interagir comme dans une conversation et poser des questions au fur et \u00e0 mesure!<\/p>\n\n\n\n<p><strong>Exemple de structure de r\u00e9daction <\/strong><\/p>\n\n\n\n<p><em>Vous \u00eates un (ins\u00e9rer l\u2019expertise ici et le nombre d\u2019ann\u00e9es d\u2019exp\u00e9rience).&nbsp;<\/em><\/p>\n\n\n\n<p><em>R\u00e9digez un article de blog qui donne un aper\u00e7u d\u00e9taill\u00e9 des caract\u00e9ristiques et des avantages de votre (produit\/service) adapt\u00e9 aux besoins sp\u00e9cifiques et aux probl\u00e8mes de votre (public cible).&nbsp;<\/em><\/p>\n\n\n\n<p><em>Utilisez (le langage et le ton) qui r\u00e9sonnent avec (le public cible) pour d\u00e9montrer comment votre (produit\/service) r\u00e9pond \u00e0 leurs (pr\u00e9occupations\/d\u00e9sirs) uniques.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Int\u00e9grez des mots forts et attrayants pour le r\u00e9f\u00e9rencement SEO comme (partager une liste).<\/em><\/p>\n\n\n\n<p><em>Tirez parti (du storytelling OU utilisez une \u00e9tude de cas) pour illustrer l&#8217;impact de votre (produit\/service) sur votre (public cible).<\/em><\/p>\n\n\n\n<p><em>Terminez par un appel \u00e0 l&#8217;action (fort et clair \/ convaincant \/ urgent) qui encourage votre public \u00e0 franchir la (prochaine \/ n\u00e9cessaire) \u00e9tape vers (l&#8217;achat \/ l&#8217;inscription \/ l&#8217;essai) de votre (produit \/ service).&nbsp;<\/em><\/p>\n\n\n\n<p><em>Lorsque vous cr\u00e9ez votre contenu, gardez \u00e0 l&#8217;esprit les (nuances propres au secteur d&#8217;activit\u00e9 \/ sensibilit\u00e9s culturelles) qui pourraient avoir une incidence sur l&#8217;efficacit\u00e9 du message.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Il s&#8217;agit d&#8217;un article de blog sur les avantages de votre (produit \/ service), et non d&#8217;une publicit\u00e9 pour (produit \/ service).&nbsp;<\/em><\/p>\n\n\n\n<p><em>Inclure le formatage requis d&#8217;un article de blog efficace pour stimuler le r\u00e9f\u00e9rencement SEO, avec une introduction, un corps, des balises de titre et d&#8217;en-t\u00eate, ainsi qu\u2019une m\u00e9ta-description.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>ChatGPT peut \u00eatre utilis\u00e9 en marketing pour:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimisation du r\u00e9f\u00e9rencement naturel (suggestions de m\u00e9ta-titres \/ m\u00e9ta-descriptions, de mots-cl\u00e9s, etc.) ;<\/li>\n\n\n\n<li>D\u00e9finition d\u2019une strat\u00e9gie r\u00e9f\u00e9rencement payant ;<\/li>\n\n\n\n<li>Cr\u00e9ation de contenu sur les m\u00e9dias sociaux ;<\/li>\n\n\n\n<li>Aide \u00e0 la r\u00e9daction de contenu ;<\/li>\n\n\n\n<li>Conception de site web et de visuels (ex :pr\u00e9sentations) ;<\/li>\n\n\n\n<li>Et plus encore.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u00c0 vous de jouer! -&gt;  <a href=\"https:\/\/chat.openai.com\">https:\/\/chat.openai.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Difficile d\u2019ignorer l&#8217;ascension fulgurante de Chat GPT, on s\u2019est donc demand\u00e9 quelles \u00e9taient les bonnes pratiques \u00e0 adopter avec les IA g\u00e9n\u00e9ratives (qui g\u00e9n\u00e8rent du contenu) en marketing.<\/p>\n<p>Question de voir l\u2019intelligence artificielle comme alli\u00e9e et non comme une menace, on vous donne quelques astuces pour un prompt parfait.<\/p>\n","protected":false},"author":2,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[111],"tags":[98,131],"class_list":["post-1789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-communication","tag-technologie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un prompt r\u00e9ussi, le nouvel alli\u00e9 des communicateurs! 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