{"id":2556,"date":"2024-05-08T15:51:29","date_gmt":"2024-05-08T19:51:29","guid":{"rendered":"https:\/\/franchir.ca\/?p=2556"},"modified":"2024-05-09T08:19:03","modified_gmt":"2024-05-09T12:19:03","slug":"franchir-celebre-sa-premiere-annee-de-collaboration-avec-hema-quebec","status":"publish","type":"post","link":"https:\/\/franchir.ca\/en\/franchir-celebre-sa-premiere-annee-de-collaboration-avec-hema-quebec\/","title":{"rendered":"Franchir c\u00e9l\u00e8bre sa premi\u00e8re ann\u00e9e de collaboration avec H\u00e9ma-Qu\u00e9bec"},"content":{"rendered":"\n

Franchir est fi\u00e8re de souligner sa premi\u00e8re ann\u00e9e de collaboration avec H\u00e9ma-Qu\u00e9bec o\u00f9 l\u2019agence a accompagn\u00e9 la soci\u00e9t\u00e9 d\u2019\u00c9tat dans  l\u2019\u00e9laboration et la mise en place de strat\u00e9gies en \u00e9v\u00e9nementiel et en relations publiques. <\/p>\n\n\n\n

En effet, Franchir a orchestr\u00e9, en soutien \u00e0 l\u2019\u00e9quipe interne et aux b\u00e9n\u00e9voles d\u00e9di\u00e9s d\u2019H\u00e9ma-Qu\u00e9bec, l\u2019organisation des \u00e9v\u00e9nements comm\u00e9morant les anniversaires de cinq centres de donneurs, notamment \u00e0 Laval, Quartier Dix30, St-Bruno-de-Montarville, Trois-Rivi\u00e8res et Sainte-Foy. De plus, l’agence a coordonn\u00e9 le d\u00e9ploiement d’une escouade d\u2019ambassadeurs \u00e0 travers le Qu\u00e9bec, visitant les centres de donneurs fixes, les c\u00e9geps et les universit\u00e9s afin de promouvoir la nouvelle exp\u00e9rience de r\u00e9alit\u00e9 virtuelle d’H\u00e9ma-Qu\u00e9bec, une exp\u00e9rience qui permet aux utilisateurs de vivre le parcours d’un donneur de sang. <\/p>\n\n\n\n

L\u2019ensemble de ces \u00e9v\u00e9nements a d\u2019ailleurs permis de r\u00e9unir et d\u2019informer plus de 375 personnes sur les services, la mission et l\u2019expertise d\u2019H\u00e9ma-Qu\u00e9bec. <\/p>\n\n\n\n

\u00abLe talent et l\u2019expertise ne sont pas directement proportionnels \u00e0 l\u2019\u00e2ge d\u2019une agence. Nous avons fait le choix de faire confiance \u00e0 une jeune firme pour quelques-uns de nos besoins en \u00e9v\u00e9nements et en soutien en RP, et les gens de Franchir n\u2019ont pas d\u00e9\u00e7u. Ils sont d\u00e9vou\u00e9s, s\u2019assurent de bien comprendre nos besoins et de livrer de la qualit\u00e9. Nous sommes satisfaits de leur travail et comptons bien garder Franchir parmi la courte liste de firmes avec lesquelles nous collaborons, souligne Patrice Lavoie, Directeur des relations publiques et du rayonnement chez H\u00e9ma-Qu\u00e9bec.\u00bb<\/p>\n\n\n\n

Au niveau des relations publiques, Franchir a contribu\u00e9 au rayonnement du balado Donneur de sens<\/em>, produit par H\u00e9ma-Qu\u00e9bec dans le cadre de leur 25\u00e8me anniversaire. Une collaboration qui se poursuit avec l\u2019ajout du d\u00e9veloppement et la mise en \u0153uvre d\u2019une strat\u00e9gie de communication pour 2024-2025, visant \u00e0 \u00e9duquer et \u00e0 sensibiliser le grand public au don de plasma. Sans oublier l\u2019annonce du partenariat d\u2019H\u00e9ma-Qu\u00e9bec avec trois centres hospitaliers, le CIUSSS de l\u2019Estrie – CHUS, le CIUSSS de la Mauricie et du Centre-du-Qu\u00e9bec ainsi que le CHU de Qu\u00e9bec-Universit\u00e9 Laval, afin d\u2019int\u00e9grer \u00e0 son offre de service une ressource locale d\u00e9di\u00e9e aux dons de tissus humains. <\/p>\n\n\n\n

Au total, c\u2019est pas moins de 147 mentions et 19 583 584 impressions r\u00e9colt\u00e9es dans le cadre de cet accompagnement, visant \u00e0 augmenter la notori\u00e9t\u00e9 d\u2019H\u00e9ma-Qu\u00e9bec et de ses services \u00e0 la population.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u00ab C\u2019est tr\u00e8s excitant et gratifiant de collaborer \u00e0 la r\u00e9ussite d\u2019une organisation qui a un impact direct sur le bien-\u00eatre et la sant\u00e9 des communaut\u00e9s, et dont les principes et le d\u00e9sir d\u2019innovation rejoignent nos valeurs, souligne Anne-Marie Caron, pr\u00e9sidente de l\u2019agence Franchir et cheffe des relations publiques. Avoir la confiance d\u2019H\u00e9ma-Qu\u00e9bec, la voir se renouveler et continuer \u00e0 travailler avec leur \u00e9quipe d\u00e9vou\u00e9e est un grand bonheur pour l\u2019agence. \u00bb<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Franchir est fi\u00e8re de souligner sa premi\u00e8re ann\u00e9e de collaboration avec H\u00e9ma-Qu\u00e9bec o\u00f9 l\u2019agence a accompagn\u00e9 la soci\u00e9t\u00e9 d\u2019\u00c9tat dans  l\u2019\u00e9laboration et la mise en place de strat\u00e9gies en \u00e9v\u00e9nementiel et en relations publiques.  En effet, Franchir a orchestr\u00e9, en soutien \u00e0 l\u2019\u00e9quipe interne et aux b\u00e9n\u00e9voles d\u00e9di\u00e9s d\u2019H\u00e9ma-Qu\u00e9bec, l\u2019organisation des \u00e9v\u00e9nements comm\u00e9morant les anniversaires… Read more 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