{"id":4609,"date":"2025-11-25T14:49:04","date_gmt":"2025-11-25T19:49:04","guid":{"rendered":"https:\/\/franchir.ca\/franchir-multiplie-les-collaborations-denvergure-dans-le-secteur-agroalimentaire-quebecois\/"},"modified":"2026-01-05T15:07:49","modified_gmt":"2026-01-05T20:07:49","slug":"expanding-major-collaborations-across-quebec-s-agri-food-sector","status":"publish","type":"post","link":"https:\/\/franchir.ca\/en\/expanding-major-collaborations-across-quebec-s-agri-food-sector\/","title":{"rendered":"Franchir is expanding its major collaborations across Qu\u00e9bec\u2019s agri-food sector"},"content":{"rendered":"\n<p>Franchir continues its momentum, solidifying its position as a leader in strategic communications in Qu\u00e9bec. By launching several new mandates in the agri-food sector, the agency is setting the table for a year rich in flavour and creativity. From production to plate, Franchir stands out as a partner of choice for local food brands looking to nourish both the hearts and minds of Quebecers.<\/p>\n\n\n\n<p><a href=\"http:\/\/volaillesduquebec.qc.ca\/\"><strong>Les \u00c9leveurs de volailles du Qu\u00e9bec<\/strong><\/a> have selected Franchir to orchestrate two major public relations campaigns. Following the success of Poulet du Qu\u00e9bec, carried out in collaboration with Archipel, Franchir will also lead the 2025 Holiday Turkey campaign, a festive initiative that puts a fresh twist on a beloved holiday classic. Both mandates celebrate the unifying, generous and deeply rooted traditions of Qu\u00e9bec\u2019s culinary heritage, while infusing them with humour and a contemporary edge.<\/p>\n\n\n\n<p>In addition, Franchir is celebrating the richness and diversity of local products with Papilles through two campaigns spotlighting Qu\u00e9bec terroir. This winter, Qu\u00e9bec Ice Cider will take centre stage in an elegant, sensory-driven campaign designed to reintroduce this boreal elixir as an exceptional product and a refined gift. At the same time, Franchir will showcase the <a href=\"https:\/\/bleuetsduquebec.ca\/en\/\"><strong>Producteurs de Bleuets Sauvages du Qu\u00e9bec<\/strong><\/a> through a promotional campaign aimed at increasing awareness and perceived value of this unique fruit, while mobilizing the industry around its local and sustainable market positioning.<\/p>\n\n\n\n<p>Finally, for a third consecutive year, <a href=\"https:\/\/www.nutrinor.com\/\"><strong>Nutrinor Coop\u00e9rative<\/strong><\/a> is renewing its trust in Franchir, this time for the development of its annual influencer marketing strategy. Through a year-long ambassador and content creator program, the <a href=\"https:\/\/laitnutrinor.com\/en\/\"><strong>Nutrinor<\/strong><\/a>, <a href=\"https:\/\/fromagerieperron.com\/en\/\"><strong>Fromagerie Perron<\/strong><\/a> and <a href=\"https:\/\/charcuteriefortin.com\/en\/\"><strong>Charcuterie Fortin<\/strong><\/a> brands will continue to highlight their local expertise, authenticity and artisanship to a broad audience.<\/p>\n\n\n\n<p>\u201cThese new mandates reflect the breadth and diversity of our expertise, as well as the lasting trust of our partners,\u201d says Anne-Marie Caron, President of Franchir. \u201cWhether through mass reach or immersive experiences, we are committed to combining creativity, strategy and humanity to bring local flavours to life, all the way to your plate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchir continues its upward momentum, solidifying its position as a leader in strategic communications in Qu\u00e9bec. By launching several new mandates in the agri-food sector, the agency is setting the table for a year rich in flavour and creativity. <\/p>\n","protected":false},"author":2,"featured_media":4606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[145,148,140],"tags":[],"class_list":["post-4609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annonce-en","category-marketing-dinfluence-en","category-relations-publiques-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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