{"id":5004,"date":"2026-05-28T09:28:16","date_gmt":"2026-05-28T13:28:16","guid":{"rendered":"https:\/\/franchir.ca\/?p=5004"},"modified":"2026-05-28T09:28:16","modified_gmt":"2026-05-28T13:28:16","slug":"de-grandes-marques-aux-fleurons-locaux","status":"publish","type":"post","link":"https:\/\/franchir.ca\/en\/de-grandes-marques-aux-fleurons-locaux\/","title":{"rendered":"De grandes marques aux fleurons locaux"},"content":{"rendered":"\n

Franchir s\u2019impose par la diversit\u00e9 de ses mandats
<\/h2>\n\n\n\n

Franchir confirme sa position d\u2019alli\u00e9e strat\u00e9gique incontournable dans le paysage m\u00e9diatique et \u00e9v\u00e9nementiel qu\u00e9b\u00e9cois en annon\u00e7ant une vague de nouveaux mandats. Qu\u2019il s\u2019agisse de g\u00e9ants de la vente au d\u00e9tail ou d\u2019entreprises locales en pleine croissance, l\u2019agence d\u00e9montre sa capacit\u00e9 \u00e0 adapter son expertise aux besoins vari\u00e9s d\u2019une client\u00e8le diversifi\u00e9e.<\/p>\n\n\n\n

DES G\u00c9ANTS ET DES C\u00c9L\u00c9BRATIONS HISTORIQUES<\/strong><\/p>\n\n\n\n

Le portfolio de Franchir s\u2019enrichit de collaborations de grande envergure, notamment avec Best Buy<\/strong>. L\u2019entreprise a sollicit\u00e9 l\u2019expertise de l\u2019agence en relations de presse et en marketing d\u2019influence afin de soutenir plusieurs initiatives visant \u00e0 renforcer sa pr\u00e9sence et son rayonnement aupr\u00e8s des Qu\u00e9b\u00e9coises et des Qu\u00e9b\u00e9cois.<\/p>\n\n\n\n

\u00c0 l\u2019occasion de son 40e anniversaire, l’entreprise familiale Matelas Bonheur <\/strong>a confi\u00e9 \u00e0 l’agence la strat\u00e9gie de communication entourant ce jalon historique, visant autant \u00e0 le souligner qu’\u00e0 en maximiser le rayonnement.<\/p>\n\n\n\n

INNOVATION ET REPOSITIONNEMENT DE MARQUE<\/strong><\/h3>\n\n\n\n

L\u2019expertise en relations publiques et en strat\u00e9gie de l\u2019agence est \u00e9galement sollicit\u00e9e par des joueurs innovants :<\/p>\n\n\n\n

1642 Tonic<\/strong> : Apr\u00e8s dix ans d\u2019existence, la marque de m\u00e9langeurs premium amorce un virage avec une nouvelle image nordique et des formats optimis\u00e9s pour la mixologie, tout en proposant une baisse de prix strat\u00e9gique pour soutenir les consommateurs qu\u00e9b\u00e9cois et canadiens.<\/p>\n\n\n\n

Fruit O Bureau<\/strong> : Propuls\u00e9e par son passage remarqu\u00e9 \u00e0 l\u2019\u00e9mission Dans l\u2019\u0153il du Dragon<\/em> le 6 mai 2026, l\u2019entreprise qui souligne ses 10 ans a confi\u00e9 \u00e0 Franchir le soin de g\u00e9rer son rayonnement dans les m\u00e9dias<\/p>\n\n\n\n

Symbiose (Bisou) <\/strong>: Franchir orchestre l\u2019arriv\u00e9e en SAQ du vin Bisou, un chardonnay innovant dont l\u2019\u00e9tiquette change de couleur lorsqu\u2019il atteint la temp\u00e9rature id\u00e9ale. Une campagne d’influence et d\u2019envoi de colis cr\u00e9atifs sont pr\u00e9vus juste \u00e0 temps pour l\u2019arriv\u00e9e du beau temps.<\/p>\n\n\n\n

EXPERTISE STRAT\u00c9GIQUE ET COLLABORATION CR\u00c9ATIVE<\/strong><\/h3>\n\n\n\n

L\u2019agence met aussi son intelligence collective au service de mandats institutionnels et de recherche. Elle accompagne l\u2019Association des Orthop\u00e9dagogues du Qu\u00e9bec (ADOQ)<\/strong> dans l\u2019\u00e9laboration de son plan de communication annuel et de ses strat\u00e9gies de conversion.<\/p>\n\n\n\n

De plus, Franchir unit son intelligence collective \u00e0 celle du Studio 15% et de Caserne pour soutenir l\u2019Institut Lassonde pour les Innovation de Rupture <\/strong>dans le rayonnement de ses activit\u00e9s d’innovation et de ses campagnes d’engagement. Ce partenariat conjugue vision strat\u00e9gique et excellence cr\u00e9ative pour traduire des avanc\u00e9es technologiques complexes en r\u00e9cits humains qui font vibrer la communaut\u00e9 d’affaires et universitaire.<\/p>\n\n\n\n

\u00ab Ces collaborations illustrent parfaitement l’ADN de Franchir : notre capacit\u00e9 \u00e0 naviguer entre les besoins de structure des grandes banni\u00e8res et l’agilit\u00e9 requise pour les lancements de produits innovants, affirme Mireille Azema, directrice g\u00e9n\u00e9rale de Franchir. Voir des clients de longue date nous renouveler leur confiance tout en accueillant des mandats aussi diversifi\u00e9s que celui de 1642 ou de Best Buy est une immense fiert\u00e9 pour toute l’\u00e9quipe. \u00bb<\/p>\n\n\n\n

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Franchir confirme sa position d\u2019alli\u00e9e strat\u00e9gique incontournable dans le paysage m\u00e9diatique et \u00e9v\u00e9nementiel qu\u00e9b\u00e9cois en annon\u00e7ant une vague de nouveaux mandats. Qu\u2019il s\u2019agisse de g\u00e9ants de la vente au d\u00e9tail ou d\u2019entreprises locales en pleine croissance, l\u2019agence d\u00e9montre sa capacit\u00e9 \u00e0 adapter son expertise aux besoins vari\u00e9s d\u2019une client\u00e8le diversifi\u00e9e.<\/p>\n","protected":false},"author":2,"featured_media":5019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nDe grandes marques 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