{"id":5372,"date":"2026-10-28T08:42:35","date_gmt":"2026-10-28T12:42:35","guid":{"rendered":"https:\/\/franchir.ca\/?p=5372"},"modified":"2026-10-28T08:42:37","modified_gmt":"2026-10-28T12:42:37","slug":"franchir-fait-du-divertissement-son-nouveau-terrain-de-jeu","status":"publish","type":"post","link":"https:\/\/franchir.ca\/en\/franchir-fait-du-divertissement-son-nouveau-terrain-de-jeu\/","title":{"rendered":"Franchir fait du divertissement son nouveau terrain de jeu"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">OASIS immersion, Malefycia et Activate font appel \u00e0 l\u2019agence pour faire rayonner des exp\u00e9riences qui misent sur le plaisir, les \u00e9motions fortes et le divertissement.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l&#8217;automne 2026, l\u2019agence multiplie les collaborations avec des marques qui ont une chose en commun : l\u2019envie de faire vivre des exp\u00e9riences m\u00e9morables au public. <strong>OASIS immersion<\/strong>, <strong>Malefycia<\/strong> et <strong>Activate<\/strong> ont ainsi confi\u00e9 \u00e0 <strong>Franchir<\/strong> le mandat de faire parler de leurs univers respectifs et de susciter l&#8217;int\u00e9r\u00eat des m\u00e9dias et des cr\u00e9ateurs de contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trois univers bien diff\u00e9rents, mais un m\u00eame objectif : donner envie au public de sortir, de s&#8217;amuser et de vivre des exp\u00e9riences qui sortent de l&#8217;ordinaire. Qu&#8217;il s&#8217;agisse de frissonner, de se laisser surprendre ou de relever des d\u00e9fis entre amis, le plaisir est au c\u0153ur de ces collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l&#8217;exp\u00e9rience immersive <a href=\"https:\/\/tickets.oasis.im\/Online\/default.asp?doWork::WScontent::loadArticle=Load&amp;BOparam::WScontent::loadArticle::article_id=B4B533A3-5380-4B3D-8DE9-1BB3EBE11447\">LE VEILLEUR<\/a>, Franchir accompagne OASIS immersion dans le rayonnement m\u00e9diatique de cette offre d\u00e9velopp\u00e9e avec la cr\u00e9atrice, youtubeuse et autrice Romy Victory.&nbsp; \u00c0 l\u2019approche de l\u2019Halloween, cette exp\u00e9rience immersive transporte le public dans un univers \u00e0 la fronti\u00e8re du thriller psychologique et de l\u2019horreur, o\u00f9 les \u00e9motions se vivent collectivement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019agence accompagne \u00e9galement <a href=\"https:\/\/malefycia.com\/\">Malefycia<\/a>, qui c\u00e9l\u00e8bre cette ann\u00e9e son 10e anniversaire. Une d\u00e9cennie d\u2019exp\u00e9riences ancr\u00e9es dans les r\u00e9alit\u00e9s les plus troublantes de notre soci\u00e9t\u00e9, donnant vie \u00e0 un univers o\u00f9 s\u2019entrem\u00ealent malaise, fascination, provocation et divertissement. Ce jalon offre l\u2019occasion de souligner le parcours de cette exp\u00e9rience montr\u00e9alaise devenue une r\u00e9f\u00e9rence dans son cr\u00e9neau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, <a href=\"https:\/\/activatejeux.com\/fr-CA\/brossard\">Activate<\/a>, un concept de divertissement actif qui combine jeux interactifs, d\u00e9fis physiques et esprit d&#8217;\u00e9quipe, fait \u00e9galement appel \u00e0 Franchir pour soutenir son arriv\u00e9e sur le march\u00e9 montr\u00e9alais. L\u2019agence contribue \u00e0 faire d\u00e9couvrir cette exp\u00e9rience o\u00f9 le jeu et le mouvement se rencontrent, notamment gr\u00e2ce \u00e0 des relations de presse et \u00e0 des collaborations avec des cr\u00e9ateurs de contenu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"5373\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/1-819x1024.png\" alt=\"OASIS Immersion\" class=\"wp-image-5373\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/1-819x1024.png 819w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/1-240x300.png 240w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/1-768x960.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/1.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"5375\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/2-819x1024.png\" alt=\"Activate\" class=\"wp-image-5375\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/2-819x1024.png 819w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/2-240x300.png 240w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/2-768x960.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/2.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"5377\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/3-819x1024.png\" alt=\"Malefycia\" class=\"wp-image-5377\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/3-819x1024.png 819w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/3-240x300.png 240w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/3-768x960.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2026\/10\/3.png 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le divertissement comme terrain de jeu pour les relations publiques<\/strong><br>Avec ces collaborations, Franchir poursuit le d\u00e9veloppement de son expertise dans le secteur du divertissement et affirme son ambition d&#8217;accompagner les marques et les organisations qui souhaitent faire vivre des exp\u00e9riences m\u00e9morables, tout en leur donnant un \u00e9cho dans l&#8217;espace m\u00e9diatique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le divertissement, c&#8217;est un terrain de jeu formidable pour les relations publiques! Derri\u00e8re chaque exp\u00e9rience, il y a une histoire \u00e0 raconter, des \u00e9motions \u00e0 transmettre et surtout, une occasion de donner envie aux gens de vivre quelque chose. Chez Franchir, on aime trouver ces angles qui surprennent, qui font sourire ou qui piquent la curiosit\u00e9. Et avouons-le, c&#8217;est particuli\u00e8rement agr\u00e9able de travailler avec des clients dont la mission est de divertir les gens! \u00bb, souligne Dominique Gagnon, cheffe des relations publiques chez Franchir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour l&#8217;automne 2026, l\u2019agence multiplie les collaborations avec des marques qui ont une chose en commun : l\u2019envie de faire vivre des exp\u00e9riences m\u00e9morables au public. OASIS immersion, Malefycia et Activate ont ainsi confi\u00e9 \u00e0 Franchir le mandat de faire parler de leurs univers respectifs et de susciter l&#8217;int\u00e9r\u00eat des m\u00e9dias et des cr\u00e9ateurs de 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