The influence marketing actions carried out for Nutrinor left a strong impression: a chocolate chip bread pudding courtesy of Bob le Chef, outreach and awareness raising with Mitsou G\u00e9linas and the fostering of a sense of belonging with Folks and Forks.<\/p>\n\n\n\n
Hailing from Saguenay-Lac-Saint-Jean, Nutrinor is proud to be Quebec\u2019s first daily co-op to switch to carbon neutral packaging for its products. To mark this shift, the brand invited consumers to \u201cchange the world, one pint at a time\u201d as part of a major campaign rolled out across the province of Quebec.<\/p>\n\n\n\n
At the heart of the campaign\u2019s messaging were three distinguishing features: packaging made with unbleached cardboard, a production method that reduces greenhouse gas emissions, and compensation to offset carbon generated by transporting its products.<\/p>\n\n\n\n
The campaign was particularly aimed at generations Y and Z, in order to capitalize on the values they share with Nutrinor. The agency FRANCHIR was chosen to develop the strategy and create contents.<\/p>\n<\/div>\n\n\n\n
![\"\"](\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/1677791230635-1024x683.jpg\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\nObjectives<\/h2>\n\n\n\n\n<\/div>\n\n\n\n\n01<\/strong> – Position Nutrinor as a leader in sustainable agriculture as well as in the fight against GHG emissions.<\/p>\n<\/div>\n\n\n\n\n02<\/strong> – Demonstrate that Nutrinor offers an assortment of products aligned with its values, and that every small pint (action) can make a difference!<\/p>\n<\/div>\n\n\n\n\n03<\/strong> – Encourage influencers and content creators to talk about Nutrinor, its products and values, and by extension, generate interest.<\/p>\n<\/div>\n<\/div>\n\n\n\nStrategy<\/h2>\n\n\n\n\n\nThe strategy was essentially rooted in the objective of creating the first fully carbon-compensated influence campaign.<\/p>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n\n<\/div>\n\n\n\n\n01<\/strong> – Bring the Nutrinor experience to life through 12 creative parcels<\/strong> sent to micro-influencers and content creators;<\/p>\n<\/div>\n\n\n\n\n02<\/strong> – Maximize the message\u2019s reach through a paid partnership<\/strong> with three (3) content creators targeting a diverse range of profiles: Bob Le Chef, Mitsou G\u00e9linas and Folks and Forks;<\/p>\n<\/div>\n\n\n\n\n03<\/strong> – Leverage Instagram<\/strong> to reach a larger pool of targets. Indeed, the platform\u2019s Stories feature made it possible to insert swipe-ups leading to a personalized URL.<\/p>\n<\/div>\n<\/div>\n\n\n\nResults<\/h2>\n\n\n\n\n\nBy tapping into influence marketing, we generated 1,519 engagements <\/strong>on social media, <\/strong>highlighting the Nutrinor brand and its new packaging. The entire operation generated an average engagement rate of 4.08%, which made it a success.<\/p>\n\n\n\n
Exceptionally, the campaign also resulted in a mention in the May 2023 issue of Coup de Pouce magazine, generating an additional 1,230,000 impressions<\/strong>.<\/p>\n<\/div>\n\n\n\n\n\n![\"\"](\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/capture-decran-le-2023-04-24-a-15.11.05-1024x797.png\")
<\/a><\/figure>\n\n\n\n![\"\"](\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/capture-decran-le-2023-04-24-a-13.02.21-3-1024x849.png\")
<\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\nHighligts<\/h2>\n\n\n\n\n\n\n- 1,519 engagements<\/li>\n\n\n\n
- 176,785 impressions<\/li>\n\n\n\n
- 959 clicks<\/li>\n\n\n\n
- Engagement rate of 4.08% – the average generally being 2%<\/li>\n<\/ol>\n<\/div>\n\n\n\n\n
![\"\"](\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/nutrinor-1024x427.png\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\nCredits<\/h2>\n\n\n\n\n\n\n\nClient | NUTRINOR<\/p>\n\n\n\n
Agency | Pigeon<\/p>\n\n\n\n
Influence marketing | Franchir <\/p>\n\n\n\n
2023<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
The influence marketing actions carried out for Nutrinor left a strong impression: a chocolate chip bread pudding courtesy of Bob le Chef, outreach and awareness raising with Mitsou G\u00e9linas and the fostering of a sense of belonging with Folks and Forks. In total, 1,519 engagements, an average engagement rate of 4.08% and 1,376,785 impressions.<\/p>\n","protected":false},"featured_media":1422,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[11],"class_list":["post-1603","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-alimentation"],"acf":[],"yoast_head":"\n
Nutrinor milk embraces influencer marketing #onepintatatime -<\/title>\n<meta name=\"description\" content=\"The Nutrinor dairy cooperative enlisted Pigeon and Franchir to bolster its One Pint at a Time campaign\u2019s digital initiatives, including collaborations in content creation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutrinor milk embraces influencer marketing #onepintatatime -\" \/>\n<meta property=\"og:description\" content=\"The Nutrinor dairy cooperative enlisted Pigeon and Franchir to bolster its One Pint at a Time campaign\u2019s digital initiatives, including collaborations in content creation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgenceFranchir\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T14:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"914\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AgenceFranchir\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/\",\"url\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/\",\"name\":\"Nutrinor milk embraces influencer marketing #onepintatatime -\",\"isPartOf\":{\"@id\":\"https:\/\/franchir.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg\",\"datePublished\":\"2023-05-15T14:33:40+00:00\",\"dateModified\":\"2025-01-08T14:27:33+00:00\",\"description\":\"The Nutrinor dairy cooperative enlisted Pigeon and Franchir to bolster its One Pint at a Time campaign\u2019s digital initiatives, including collaborations in content creation.\",\"breadcrumb\":{\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#primaryimage\",\"url\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg\",\"contentUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg\",\"width\":914,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/franchir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nutrinor milk embraces influencer marketing #onepintatatime\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/franchir.ca\/en\/#website\",\"url\":\"https:\/\/franchir.ca\/en\/\",\"name\":\"FRANCHIR, agence de communication marketing au Canada\",\"description\":\"agence de communication marketing au Canada\",\"publisher\":{\"@id\":\"https:\/\/franchir.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/franchir.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/franchir.ca\/en\/#organization\",\"name\":\"FRANCHIR, agence de communication marketing au Canada\",\"url\":\"https:\/\/franchir.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png\",\"contentUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png\",\"width\":1440,\"height\":360,\"caption\":\"FRANCHIR, agence de communication marketing au Canada\"},\"image\":{\"@id\":\"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AgenceFranchir\",\"https:\/\/x.com\/AgenceFranchir\",\"https:\/\/www.linkedin.com\/company\/agencefranchir\/\",\"https:\/\/www.instagram.com\/agence_franchir\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nutrinor milk embraces influencer marketing #onepintatatime -","description":"The Nutrinor dairy cooperative enlisted Pigeon and Franchir to bolster its One Pint at a Time campaign\u2019s digital initiatives, including collaborations in content creation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/","og_locale":"en_US","og_type":"article","og_title":"Nutrinor milk embraces influencer marketing #onepintatatime -","og_description":"The Nutrinor dairy cooperative enlisted Pigeon and Franchir to bolster its One Pint at a Time campaign\u2019s digital initiatives, including collaborations in content creation.","og_url":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/","article_publisher":"https:\/\/www.facebook.com\/AgenceFranchir","article_modified_time":"2025-01-08T14:27:33+00:00","og_image":[{"width":914,"height":900,"url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@AgenceFranchir","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/","url":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/","name":"Nutrinor milk embraces influencer marketing #onepintatatime -","isPartOf":{"@id":"https:\/\/franchir.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#primaryimage"},"image":{"@id":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#primaryimage"},"thumbnailUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg","datePublished":"2023-05-15T14:33:40+00:00","dateModified":"2025-01-08T14:27:33+00:00","description":"The Nutrinor dairy cooperative enlisted Pigeon and Franchir to bolster its One Pint at a Time campaign\u2019s digital initiatives, including collaborations in content creation.","breadcrumb":{"@id":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#primaryimage","url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg","contentUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/04\/boblechef-recette-nutrinor-pouding-pain-perdu-pepites-chocolat-copie-e1736346447729.jpg","width":914,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/franchir.ca\/en\/realisation\/nutrinor-milk-embraces-influence-marketing-onepintatatime\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franchir.ca\/en\/"},{"@type":"ListItem","position":2,"name":"Nutrinor milk embraces influencer marketing #onepintatatime"}]},{"@type":"WebSite","@id":"https:\/\/franchir.ca\/en\/#website","url":"https:\/\/franchir.ca\/en\/","name":"FRANCHIR, agence de communication marketing au Canada","description":"agence de communication marketing au Canada","publisher":{"@id":"https:\/\/franchir.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franchir.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/franchir.ca\/en\/#organization","name":"FRANCHIR, agence de communication marketing au Canada","url":"https:\/\/franchir.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png","contentUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png","width":1440,"height":360,"caption":"FRANCHIR, agence de communication marketing au Canada"},"image":{"@id":"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AgenceFranchir","https:\/\/x.com\/AgenceFranchir","https:\/\/www.linkedin.com\/company\/agencefranchir\/","https:\/\/www.instagram.com\/agence_franchir\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation"}],"about":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/types\/realisation"}],"version-history":[{"count":12,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation\/1603\/revisions"}],"predecessor-version":[{"id":3471,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation\/1603\/revisions\/3471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/media\/1422"}],"wp:attachment":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"real_cat","embeddable":true,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/real_cat?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
01<\/strong> – Position Nutrinor as a leader in sustainable agriculture as well as in the fight against GHG emissions.<\/p>\n<\/div>\n\n\n\n 02<\/strong> – Demonstrate that Nutrinor offers an assortment of products aligned with its values, and that every small pint (action) can make a difference!<\/p>\n<\/div>\n\n\n\n 03<\/strong> – Encourage influencers and content creators to talk about Nutrinor, its products and values, and by extension, generate interest.<\/p>\n<\/div>\n<\/div>\n\n\n\n The strategy was essentially rooted in the objective of creating the first fully carbon-compensated influence campaign.<\/p>\n<\/div>\n\n\n\n 01<\/strong> – Bring the Nutrinor experience to life through 12 creative parcels<\/strong> sent to micro-influencers and content creators;<\/p>\n<\/div>\n\n\n\n 02<\/strong> – Maximize the message\u2019s reach through a paid partnership<\/strong> with three (3) content creators targeting a diverse range of profiles: Bob Le Chef, Mitsou G\u00e9linas and Folks and Forks;<\/p>\n<\/div>\n\n\n\n 03<\/strong> – Leverage Instagram<\/strong> to reach a larger pool of targets. Indeed, the platform\u2019s Stories feature made it possible to insert swipe-ups leading to a personalized URL.<\/p>\n<\/div>\n<\/div>\n\n\n\n By tapping into influence marketing, we generated 1,519 engagements <\/strong>on social media, <\/strong>highlighting the Nutrinor brand and its new packaging. The entire operation generated an average engagement rate of 4.08%, which made it a success.<\/p>\n\n\n\n Client | NUTRINOR<\/p>\n\n\n\n Agency | Pigeon<\/p>\n\n\n\n Influence marketing | Franchir <\/p>\n\n\n\n 2023<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" The influence marketing actions carried out for Nutrinor left a strong impression: a chocolate chip bread pudding courtesy of Bob le Chef, outreach and awareness raising with Mitsou G\u00e9linas and the fostering of a sense of belonging with Folks and Forks. In total, 1,519 engagements, an average engagement rate of 4.08% and 1,376,785 impressions.<\/p>\n","protected":false},"featured_media":1422,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[11],"class_list":["post-1603","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-alimentation"],"acf":[],"yoast_head":"\nStrategy<\/h2>\n\n\n\n
Results<\/h2>\n\n\n\n
Exceptionally, the campaign also resulted in a mention in the May 2023 issue of Coup de Pouce magazine, generating an additional 1,230,000 impressions<\/strong>.<\/p>\n<\/div>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\nHighligts<\/h2>\n\n\n\n
\n
<\/figure>\n<\/div>\n<\/div>\n\n\n\nCredits<\/h2>\n\n\n\n