{"id":2303,"date":"2024-01-29T12:25:21","date_gmt":"2024-01-29T17:25:21","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=2303"},"modified":"2025-01-08T09:02:24","modified_gmt":"2025-01-08T14:02:24","slug":"a-brand-new-spa-in-the-heart-of-the-plateau-spa-carre-saint-louis","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/a-brand-new-spa-in-the-heart-of-the-plateau-spa-carre-saint-louis\/","title":{"rendered":"Launch of a brand-new spa in the heart of the Plateau: Spa Carr\u00e9 Saint-Louis!"},"content":{"rendered":"\n

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Last September saw the inauguration of Spa Carr\u00e9 Saint-Louis<\/a>, a space for relaxation and rejuvenation located near the park of the same name, in the heart of the Plateau Mont-Royal.<\/p>\n\n\n\n

Mandate<\/h2>\n\n\n\n

Nestled in underground vaults reminiscent of oriental cultures, Spa Carr\u00e9 Saint-Louis offers an all-in-one circuit that guides visitors through a comprehensive thermotherapy and massage therapy experience.<\/p>\n\n\n\n

The spa includes a jacuzzi pool, a traditional hammam (eucalyptus steam bath), a dry sauna, a cold bath, showers, a relaxation area and fully equipped changing rooms. All the above are in addition to a wide variety of relaxing or therapeutic massages. <\/p>\n\n\n\n

Spa Carr\u00e9 Saint-Louis thus called upon FRANCHIR for a public relations mission.<\/p>\n\n\n\n

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Objectifs<\/h2>\n\n\n\n
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01<\/strong> – Position Spa Carr\u00e9 Saint-Louis as a preferred relaxation destination for Montrealers.<\/p>\n<\/div>\n\n\n\n

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02<\/strong> – Showcase the benefits of thermotherapy, the expertise of practitioners, as well as the distinctive qualities of Spa Carr\u00e9 Saint-Louis, including its ideal location and the singular charm of its Indian d\u00e9cor.<\/p>\n<\/div>\n\n\n\n

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03<\/strong> – Encourage journalists and key influencers to create content in the media and on social networks to persuade target audiences to book, visit and return to Spa Carr\u00e9 Saint-Louis.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Strategy<\/h2>\n\n\n\n
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01 <\/strong>– <\/strong>Write a press release along with tailored media approaches for initial contacts and follow-ups to maximize reach of the news.<\/p>\n<\/div>\n\n\n\n

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02 <\/strong>– <\/strong>Capitalize on the novelty and proximity of Spa Carr\u00e9 Saint-Louis to maximize reach (awareness) through traditional outlets and new media (blogs\/lifestyle news sites\/content creators).<\/p>\n<\/div>\n\n\n\n

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03 <\/strong>– Send invitations to official inauguration event, where media representatives and content creators can enjoy the thermal circuit as well as a therapeutic or relaxation massage.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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04 <\/strong>– Send gift cards to those unable to attend the event, allowing them to enjoy the Spa Carr\u00e9 Saint-Louis experience.<\/p>\n<\/div>\n\n\n\n

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Results<\/h2>\n\n\n\n

With the help of public relations, Spa Carr\u00e9 Saint-Louis generated 29 confirmed media mentions <\/strong>as well as 22 mentions on social networks<\/strong>, mainly highlighting the opening of this new sanctuary of serenity.<\/p>\n\n\n\n

The entire campaign generated 12,133,500<\/strong> recorded impressions, <\/strong>in addition to the 840,376 total confirmed impressions on social networks<\/strong>, for a grand total of 12,973,876 impressions <\/strong>\u2013 by all accounts a happy outcome.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Medias highlights\u00a0<\/strong><\/p>\n\n\n\n