{"id":2306,"date":"2024-01-30T12:21:20","date_gmt":"2024-01-30T17:21:20","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=2306"},"modified":"2024-01-30T12:23:32","modified_gmt":"2024-01-30T17:23:32","slug":"depistafest-2023-an-edition-that-really-hit-the-spot","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/","title":{"rendered":"DepistaFest 2023, an edition that really hit the spot"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\n
\n

Is it possible to get tested for STIs and take pride in it? Club Sexu\u2019s D\u00e9pistaFest answered a resounding yes, and so did the media! This resulted in 57 media mentions and nearly 10M impressions.<\/p>\n\n\n\n

Because getting tested should be a celebrated practice, Club Sexu launched D\u00e9pistaFest in 2021 as a pilot project. It became Quebec\u2019s only major sexually transmitted and blood-borne infection (STBBI) screening festival. The project aims to destigmatize and normalize routine screening, as well as encourage good sexual health practices, particularly among 18-to-35-year-olds.<\/p>\n\n\n\n

This year, D\u00e9pistaFest 2023 moved from words to action with its ambition of setting a collective record of 1,000 people who would take and self-report their STBBI screening appointments on the depistafest.ca website.<\/p>\n\n\n\n

FRANCHIR was thus tasked with managing and carrying out the festival\u2019s public relations, inviting all of Quebec to the same party: one that lets you safely get your kicks.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Objectives<\/h2>\n\n\n\n
\n
<\/div>\n\n\n\n
\n

01<\/strong> – Position D\u00e9pistaFest and Club Sexu as experts in positive and playful sexual health<\/p>\n<\/div>\n\n\n\n

\n

02<\/strong> – Sensitize 18-to-34-year-olds to the importance of regular screenings, as a way to normalize and destigmatize testing.<\/p>\n<\/div>\n\n\n\n

\n

03<\/strong> – Encourage influencers and the media to talk about D\u00e9pistafest 2023, and, in turn, motivate target audiences to take part in the collective screening record on its website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Strategy<\/h2>\n\n\n\n
\n
\n

Our mandate was mainly focused on media relations.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
\n

01<\/strong> – Build momentum via this record to sustain media relations before and after D\u00e9pistaFest;<\/p>\n<\/div>\n\n\n\n

\n

02<\/strong> – Leverage the latest data on STIs in Quebec to underscore the importance of the event and of getting tested;<\/p>\n<\/div>\n\n\n\n

\n

03<\/strong> – Personalize our media relations, particularly at the regional level, and according to angles such as lifestyle or health and society, all thanks to exclusive angles;<\/p>\n<\/div>\n\n\n\n

\n

04<\/strong> – Highlight the community and collective aspect of the project by calling on a variety of spokespeople, selected according to opportunities.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n

Results<\/h2>\n\n\n\n
\n
\n

Supported by public relations, we generated 57 confirmed media<\/strong> mentions during the first two weeks of June\u00a0, thus showcasing D\u00e9pistaFest 2023 and Club Sexu\u2019s mission.<\/p>\n\n\n\n

The entire campaign generated a total of 8,945,400 impressions<\/strong>, surpassing our growth targets from the previous year.<\/p>\n\n\n\n

\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Highlights<\/h2>\n\n\n\n
\n
\n
    \n
  1. 8,945,400 total impressions;<\/li>\n\n\n\n
  2. 57 media mentions;<\/li>\n\n\n\n
  3. 11 interviews with a spokesperson;<\/li>\n\n\n\n
  4. 88% of mentions contained a spokesperson\u2019s name;<\/li>\n\n\n\n
  5. 100% of mentions referenced one of the key messages;<\/li>\n\n\n\n
  6. 28% of mentions directed to the website (call-to-action);<\/li>\n\n\n\n
  7. 54% of mentions featured an image;<\/li>\n\n\n\n
  8. 65% of mentions came from national media.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

    Fun fact!<\/h2>\n\n\n\n
    \"\"<\/figure>
    \n

    <\/p>\n<\/div><\/div>\n\n\n\n

    Cr\u00e9dits<\/h2>\n\n\n\n
    \n
    \n
    \n
    \n

    Client | CLUB SEXU<\/p>\n\n\n\n

    Public relations | FRANCHIR\u00a0<\/p>\n\n\n\n

    2023<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.<\/p>\n","protected":false},"featured_media":1748,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[122],"class_list":["post-2306","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-public-relations"],"acf":[],"yoast_head":"\nDepistaFest 2023, an edition that really hit the spot -<\/title>\n<meta name=\"description\" content=\"Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DepistaFest 2023, an edition that really hit the spot -\" \/>\n<meta property=\"og:description\" content=\"Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AgenceFranchir\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-30T17:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AgenceFranchir\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/\",\"url\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/\",\"name\":\"DepistaFest 2023, an edition that really hit the spot -\",\"isPartOf\":{\"@id\":\"https:\/\/franchir.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg\",\"datePublished\":\"2024-01-30T17:21:20+00:00\",\"dateModified\":\"2024-01-30T17:23:32+00:00\",\"description\":\"Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.\",\"breadcrumb\":{\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#primaryimage\",\"url\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg\",\"contentUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg\",\"width\":1920,\"height\":1920,\"caption\":\"Club Sexu - D\u00e9pistafest 2023\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/franchir.ca\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DepistaFest 2023, an edition that really hit the spot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/franchir.ca\/en\/#website\",\"url\":\"https:\/\/franchir.ca\/en\/\",\"name\":\"FRANCHIR, agence de communication marketing au Canada\",\"description\":\"agence de communication marketing au Canada\",\"publisher\":{\"@id\":\"https:\/\/franchir.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/franchir.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/franchir.ca\/en\/#organization\",\"name\":\"FRANCHIR, agence de communication marketing au Canada\",\"url\":\"https:\/\/franchir.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png\",\"contentUrl\":\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png\",\"width\":1440,\"height\":360,\"caption\":\"FRANCHIR, agence de communication marketing au Canada\"},\"image\":{\"@id\":\"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AgenceFranchir\",\"https:\/\/x.com\/AgenceFranchir\",\"https:\/\/www.linkedin.com\/company\/agencefranchir\/\",\"https:\/\/www.instagram.com\/agence_franchir\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DepistaFest 2023, an edition that really hit the spot -","description":"Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/","og_locale":"en_US","og_type":"article","og_title":"DepistaFest 2023, an edition that really hit the spot -","og_description":"Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.","og_url":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/","article_publisher":"https:\/\/www.facebook.com\/AgenceFranchir","article_modified_time":"2024-01-30T17:23:32+00:00","og_image":[{"width":1920,"height":1920,"url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@AgenceFranchir","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/","url":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/","name":"DepistaFest 2023, an edition that really hit the spot -","isPartOf":{"@id":"https:\/\/franchir.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#primaryimage"},"image":{"@id":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#primaryimage"},"thumbnailUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg","datePublished":"2024-01-30T17:21:20+00:00","dateModified":"2024-01-30T17:23:32+00:00","description":"Getting tested for STIs and being proud of it, possible? Club Sexu\u2019s D\u00e9pistaFest says yes! And the media too. Result? 57 media mentions and nearly 10M impressions.","breadcrumb":{"@id":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#primaryimage","url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg","contentUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/06\/depista-fest-2023-pop-1-web-resized.jpg","width":1920,"height":1920,"caption":"Club Sexu - D\u00e9pistafest 2023"},{"@type":"BreadcrumbList","@id":"https:\/\/franchir.ca\/en\/realisation\/depistafest-2023-an-edition-that-really-hit-the-spot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franchir.ca\/en\/"},{"@type":"ListItem","position":2,"name":"DepistaFest 2023, an edition that really hit the spot"}]},{"@type":"WebSite","@id":"https:\/\/franchir.ca\/en\/#website","url":"https:\/\/franchir.ca\/en\/","name":"FRANCHIR, agence de communication marketing au Canada","description":"agence de communication marketing au Canada","publisher":{"@id":"https:\/\/franchir.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franchir.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/franchir.ca\/en\/#organization","name":"FRANCHIR, agence de communication marketing au Canada","url":"https:\/\/franchir.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png","contentUrl":"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/03\/cropped-sitelogo.png","width":1440,"height":360,"caption":"FRANCHIR, agence de communication marketing au Canada"},"image":{"@id":"https:\/\/franchir.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AgenceFranchir","https:\/\/x.com\/AgenceFranchir","https:\/\/www.linkedin.com\/company\/agencefranchir\/","https:\/\/www.instagram.com\/agence_franchir\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation\/2306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation"}],"about":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/types\/realisation"}],"version-history":[{"count":2,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation\/2306\/revisions"}],"predecessor-version":[{"id":2308,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/realisation\/2306\/revisions\/2308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/media\/1748"}],"wp:attachment":[{"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/media?parent=2306"}],"wp:term":[{"taxonomy":"real_cat","embeddable":true,"href":"https:\/\/franchir.ca\/en\/wp-json\/wp\/v2\/real_cat?post=2306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}