On September 13, Reitmans unveiled its fall 2023 collection, featuring colourful ensembles and casual garments designed to enhance one\u2019s stylish personal and professional life.<\/p>\n\n\n\n
Mandate<\/h2>\n\n\n\n
To mark the occasion and acknowledge its Quebec roots, the brand wished to tap into the province\u2019s media outlets, influencers and stylists, and invite them to the unveiling of its new collection on the terrace of the Grande Roue de Montr\u00e9al in the city\u2019s Old Port.<\/p>\n\n\n\n
FRANCHIR was responsible for the turnkey management and organization of the entire event and its public relations.<\/p>\n\n\n\n
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Objectives<\/h2>\n\n\n\n
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01<\/strong> – Position Reitmans as the fashion destination for inspired and inspiring women, by focusing on the flagship products of its new fall 2023 collection in the Quebec market.<\/p>\n<\/div>\n\n\n\n
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02<\/strong> – Demonstrate the values and personality of Reitmans in the lives of its target audience by emphasizing its comfortable on-trend options, wide range of sizes and affordable pricing.<\/p>\n<\/div>\n\n\n\n
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03<\/strong> – Encourage Quebec\u2019s traditional and digital media outlets to report on Reitmans in the short and long term, as well as enable the creation of influencer content to increase visibility on social networks on behalf of our guests.<\/p>\n<\/div>\n<\/div>\n\n\n\n
Strategy<\/h2>\n\n\n\n
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01 <\/strong>– <\/strong>Build momentum with the new collection, making it possible to reconnect Reitmans with Quebec media and influencers by focusing on what truly sets the brand apart: its heritage, approach to fashion and trendy products.<\/p>\n<\/div>\n\n\n\n
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02 <\/strong>– <\/strong>Capitalize on the novelty factor and flagship products from the fall collection, with their modern lines and bright colours, to maximize reach (awareness) through traditional as well as new media (blogs\/lifestyle news sites\/content creators).<\/p>\n<\/div>\n\n\n\n
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03 <\/strong>– Tell the Reitmans story and how the brand has evolved over nearly a century, from a women\u2019s boutique on Montreal\u2019s Saint-Laurent Boulevard to one of the country\u2019s largest women\u2019s specialty retailers.<\/p>\n<\/div>\n<\/div>\n\n\n\n
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04 <\/strong>– Organise a fun, Reitmans-themed event in keeping with its advertising campaign, during which media and content creators could get acquainted with or rediscover the brand while enjoying privileged access to the women at the company\u2019s helm.<\/p>\n<\/div>\n\n\n\n
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05<\/strong> – \u00a0Treat guests to the Reitmans experience by offering them a gift card prior to the event, thus enabling them to show their brightest colours.<\/p>\n<\/div>\n\n\n\n
Supported by public relations, Reitmans generated 16 mentions in Quebec media and 70 mentions on social networks<\/strong>, spotlighting the launch event and the new fall 2023 collection.
The entire campaign generated a total of 6,459,342 confirmed impressions <\/strong>from both influencers and media.
A great deal of content was created on social media on the night of the event, both by content creators as well as the media in attendance (Magazine V\u00e9ro, ELLE Qu\u00e9bec, Billie, Clin d\u2019\u0153il). After the event, new mentions poured in from the media.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<\/figure>\n\n\n\n
Medias highlights\u00a0<\/strong><\/p>\n\n\n\n
. 16 recorded mentions . 5,323,400 total impressions . 100% of mentions included an image . 100% of mentions referred at least once to key messages . 83.3% of mentions redirected to the Reitmans website<\/p>\n\n\n\n
<\/p>\n\n\n\n<\/figure>\n\n\n\n
Content creation<\/p>\n\n\n\n
. 70 recorded mentions on social networks . 1,135,942 total impressions . 63% of mentions were stories . 18.5% of mentions were reels . 18.5% of mentions were photos<\/p>\n\n\n\n
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Noteworthy<\/strong><\/strong><\/p>\n\n\n\n
Audrey Simard, makeover artist to the stars, shone on the red carpet at the 38th<\/sup> Prix G\u00e9meaux Gala, wearing a colourful outfit from Reitmans\u2019 new fall 2023 collection, thanks to a gift card offered in the lead-up to the event.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n
Cr\u00e9dits<\/h2>\n\n\n\n
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CLIENT | Reitmans<\/p>\n\n\n\n
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PUBLIC RELATIONS AND EVENT | Franchir<\/p>\n\n\n\n
On September 13, Reitmans unveiled its fall 2023 collection, featuring colourful ensembles and casual garments designed to enhance one\u2019s stylish personal and professional life. FRANCHIR was responsible for the turnkey management and organization of the entire event and its public relations. <\/p>\n","protected":false},"featured_media":2027,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[7,4,5,72],"class_list":["post-2309","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-evenementiel","real_cat-relations-de-presse","real_cat-relations-influenceurs","real_cat-relations-publiques"],"acf":[],"yoast_head":"\n
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