{"id":3475,"date":"2024-02-06T12:24:28","date_gmt":"2024-02-06T17:24:28","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=3475"},"modified":"2025-01-08T09:47:00","modified_gmt":"2025-01-08T14:47:00","slug":"maison-jean-lapointe","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/maison-jean-lapointe\/","title":{"rendered":"Maison Jean Lapointe"},"content":{"rendered":"\n

For over 40 years, Maison Jean Lapointe has been renowned for its expertise and know-how in treating addictions. Whether it’s alcohol, other substances, gambling, or hyperconnectivity, the organization has made treatment and prevention its driving force.<\/strong><\/p>\n\n\n\n

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\n

Maison Jean Lapointe frequently speaks out in the media, whether in response to current events, public health issues, or the launch of new projects. The year 2023 was no exception.<\/p>\n<\/div>\n\n\n\n

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For a second consecutive year, Maison Jean Lapointe enlisted Franchir for their public relations and spokesperson positioning.<\/p>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Objectives<\/h2>\n\n\n\n
    \n
  • Position Maison Jean Lapointe as a leader in addiction treatment and prevention, while raising public awareness about the services it offers.<\/li>\n\n\n\n
  • Establish Anne Elizabeth Lapointe, Maison Jean Lapointe’s Executive Director, as an expert and key spokesperson for the media.<\/li>\n\n\n\n
  • Showcase how Maison Jean Lapointe positively contributes to public health efforts by leveraging its expertise, initiatives, and highlighting its historical impact in Quebec.<\/li>\n\n\n\n
  • Encourage traditional media outlets and public figures to speak positively about Maison Jean Lapointe and proactively seek its expertise to delve deeper into social and public health issues.<\/li>\n\n\n\n
  • Indirectly increase grants and support for Maison Jean Lapointe\u2019s initiatives.<\/li>\n<\/ul>\n\n\n\n

    Strategies<\/h2>\n\n\n\n
      \n
    • Implement proactive public relations initiatives to support Maison Jean Lapointe’s communication strategy and strengthen its positioning as an expert.<\/li>\n\n\n\n
    • Organize a press conference to officially announce Maison Jean Lapointe\u2019s relocation to the Institut Notre-Dame du Bon-Conseil de Montr\u00e9al.<\/li>\n\n\n\n
    • Build long-term relationships with media and journalists by coordinating proactive and reactive interviews with Anne Elizabeth Lapointe, as well as with residents through testimonials.<\/li>\n\n\n\n
    • Establish media monitoring to enhance public affairs intelligence and respond when appropriate.<\/li>\n<\/ul>\n\n\n\n

      Results<\/h2>\n\n\n\n

      In 2023, Maison Jean Lapointe generated 846 media mentions<\/strong>, highlighting the organization or one of its spokespersons for their expertise on alcoholism, drug addiction, cyber addiction, gambling, and mental health.<\/p>\n\n\n\n

      These initiatives resulted in a total of 168,058,146 impressions, surpassing 2022 by 200%<\/strong>. A remarkable success!<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Highlights<\/h2>\n\n\n\n
        \n
      • 846 mentions<\/strong> in the media<\/li>\n\n\n\n
      • 168,058,146 impressions<\/strong>, surpassing the previous year by 200%<\/li>\n\n\n\n
      • 55% of mentions<\/strong> included a quote from a spokesperson<\/li>\n\n\n\n
      • 100% of mentions<\/strong> aligned with our key messages, covering:\n
          \n
        • 22.6%<\/strong> on alcoholism<\/li>\n\n\n\n
        • 18.7%<\/strong> on gambling<\/li>\n\n\n\n
        • 13.4%<\/strong> on substance abuse<\/li>\n\n\n\n
        • 42.3%<\/strong> on prevention and awareness<\/li>\n\n\n\n
        • 13.4%<\/strong> on the Maison Jean Lapointe relocation<\/li>\n\n\n\n
        • 10.4%<\/strong> on the 28-Day Alcohol-Free Challenge<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          For over 40 years, Maison Jean Lapointe has been renowned for its expertise and know-how in treating addictions. Whether it’s alcohol, other substances, gambling, or hyperconnectivity, the organization has made treatment and prevention its driving force.<\/p>\n","protected":false},"featured_media":2334,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[],"class_list":["post-3475","realisation","type-realisation","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMaison Jean Lapointe -<\/title>\n<meta name=\"description\" content=\"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchir.ca\/en\/realisation\/maison-jean-lapointe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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