{"id":3478,"date":"2024-11-14T15:14:41","date_gmt":"2024-11-14T20:14:41","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&#038;p=3478"},"modified":"2025-01-08T11:06:11","modified_gmt":"2025-01-08T16:06:11","slug":"game-set-and-match-for-kamik","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/game-set-and-match-for-kamik\/","title":{"rendered":"Game, Set and Match for Kamik!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>In August 2024, Kamik, the Quebec-based boot and shoe manufacturer, entrusted Franchir with designing and executing an original brand activation as part of its sponsorship of the National Bank Open, one of the country\u2019s most popular tennis tournaments.<\/p>\n\n\n\n<p>Franchir\u2019s mandate encompassed the entire process, from ideation to production and on-site execution of the activation, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artistic direction of the activation.<\/li>\n\n\n\n<li>Design, creation, and production of the booth and decorative\/functional elements.<\/li>\n\n\n\n<li>Recruitment and management of ambassadors (over 15 people).<\/li>\n\n\n\n<li>Planning and coordination of logistics for the activation (transport, handling, etc.).<\/li>\n\n\n\n<li>And more.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives<\/h2>\n\n\n\n<p>The three objectives identified by our client and on which we focused were as follows:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>In<\/strong>crease awareness of the Kamik brand (emphasizing its proud Quebec roots).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Encourage people to try on the boots.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Drive kiosk visitors to visit <a href=\"http:\/\/www.kamik.com\">www.kamik.com<\/a> to shop online.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Gameplan<\/h2>\n\n\n\n<p>From August 3 to 12, 2024, Kamik had a 10&#8242; x 15&#8242; space to showcase its brand and products to visitors. We designed an activation that attracted attendees through an engaging, dynamic journey, directly aligned with the identified objectives.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1024x768.jpg\" alt=\"\" class=\"wp-image-3210\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1024x768.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-300x225.jpg 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-768x576.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1536x1152.jpg 1536w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3208\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1-1024x768.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1-300x225.jpg 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1-768x576.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1-1536x1152.jpg 1536w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/11\/img-4596-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Once a visitor\u2019s attention was captured, an ambassador introduced them to the Kamik brand and its wide range of products. Several products were available for on-site fitting. After trying on various boots and shoes, visitors were invited to participate in the <strong>Kamik Lucky Boot Contest<\/strong>, where they simply stepped onto a custom-built podium. Randomly, the podium would light up and play music, signaling that the participant had won a free pair of boots (between 5 and 16 pairs were awarded daily). Winners were given a voucher to redeem their boots online.<\/p>\n\n\n\n<p>For those who didn\u2019t win, an ambassador provided them with a <strong>20% discount code<\/strong> to use on <a href=\"http:\/\/www.kamik.com\">www.kamik.com<\/a>, valid until the end of the tournament.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>It\u2019s safe to say that the activation was one of the most popular at the National Bank Open and undoubtedly the most popular on the Promenade of Champions. On the very first day, tournament organizers had to dispatch additional staff to manage the crowd eager to participate in the <strong>Kamik Lucky Boot Contest<\/strong>!<\/p>\n\n\n\n<p>In total:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly <strong>8,000 people<\/strong> interacted with the booth, with <strong>3,500<\/strong> engaging directly with ambassadors and\/or participating in the contest.<\/li>\n\n\n\n<li>On average, each visitor spent approximately <strong>10 minutes<\/strong> at the booth (brand presentation, trying on boots and shoes, participating in the contest, etc.).<\/li>\n\n\n\n<li>A total of <strong>74 pairs of boots<\/strong> were awarded, and over <strong>3,000 discount coupons<\/strong> were distributed.<\/li>\n\n\n\n<li>The specially designed tournament web page recorded <strong>1,286 visits<\/strong>, generating <strong>1,911 sessions<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nearly 8,000 people reached3,500 interactions<\/strong> with ambassadors<\/li>\n\n\n\n<li><strong>74 pairs of boots and shoes won<\/strong><\/li>\n\n\n\n<li><strong>3,425 discount coupons (20%) distributed<\/strong><\/li>\n\n\n\n<li><strong>Nearly 1,300 visits to <a href=\"http:\/\/www.kamik.com\">www.kamik.com<\/a><\/strong> during the activation<\/li>\n\n\n\n<li><strong>13 promo codes (20%) redeemed<\/strong>, generating <strong>$1,600 in sales<\/strong><\/li>\n\n\n\n<li><strong>9 winners<\/strong> claimed their free pair of boots using the code provided during the activation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p>Client | Kamik\u00a0<br>Creation and execution | Franchir<br>Print and production | Lamcom<br>Fabrication | Escouade l&#8217;atelier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From August 3 to 12, 2024, Quebec-based boot and shoe manufacturer Kamik made its mark at the National Bank Open, one of the country\u2019s most prestigious tennis tournaments.<\/p>\n<p>In a brand activation designed, produced, and hosted by Franchir, Kamik invited tennis enthusiasts to explore its extensive range of winter, rain, and outdoor boots and shoes. Visitors to the Lucky Boot booth even had the chance to win a free pair of boots! Located on the Promenade du Sportif, Kamik\u2019s activation was among the most popular, reaching nearly 8,000 people over 10 days!<\/p>\n","protected":false},"featured_media":3213,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[],"class_list":["post-3478","realisation","type-realisation","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Game, Set and Match for Kamik! -<\/title>\n<meta name=\"description\" content=\"FRANCHIR est une agence de communication marketing reconnue pour son expertise en strat\u00e9gie, en relations publiques, en \u00e9v\u00e9nementiel et en m\u00e9dias sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchir.ca\/en\/realisation\/game-set-and-match-for-kamik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game, Set and Match for Kamik! 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