{"id":3480,"date":"2024-10-28T16:13:48","date_gmt":"2024-10-28T20:13:48","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=3480"},"modified":"2025-01-08T13:41:16","modified_gmt":"2025-01-08T18:41:16","slug":"reitmans-fall-2024-collection-launch","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/reitmans-fall-2024-collection-launch\/","title":{"rendered":"Reitmans Fall 2024 Collection Launch"},"content":{"rendered":"\n

Context<\/h2>\n\n\n\n

n September 2024, Reitmans unveiled its new Fall 2024 collection, celebrating comfort and elegance<\/strong> with a lineup of refreshed seasonal staples: cozy knits, classic sweaters, timeless shirts, and versatile coordinated sets designed to be worn, deconstructed, and reimagined for both work and everyday life.<\/p>\n\n\n\n

In the spotlight?<\/strong> Sophisticated denim for every occasion and the introduction of a new ambassador program featuring none other than Sarah-Maude Beauchesne<\/strong> in Quebec, alongside Lauren Chan<\/strong> and Ashley Callingbull<\/strong>, the first Canadian and Indigenous woman to win the Mrs. Universe title.<\/p>\n\n\n\n

To mark the occasion, Reitmans hosted an exclusive morning event on September 5, 2024<\/strong>, at Le Livart in Quebec, inviting media and influencers to explore the collection through the lens of duality<\/strong>.<\/p>\n\n\n\n

Objectives<\/h2>\n\n\n\n
\n
\n

Position Reitmans<\/strong> as the go-to fashion destination for inspired and inspiring women<\/strong>, emphasizing the standout products of the Fall 2024 collection.<\/p>\n<\/div>\n\n\n\n

\n

Showcase Reitmans\u2019 values and personality<\/strong> in the lives of its target audience by highlighting its trendy yet comfortable options, inclusive size range, and affordable pricing.<\/p>\n<\/div>\n\n\n\n

\n

Encourage Quebec’s traditional and digital media<\/strong> to feature Reitmans while facilitating content creation for influencers, ensuring increased visibility on social media through posts and stories from invited guests.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Strategy<\/h2>\n\n\n\n
    \n
  • Create momentum<\/strong> with the new collection to connect Reitmans with Quebec media and influencers by focusing on what truly sets the brand apart\u2014its heritage, fashion-forward approach, and on-trend products.<\/li>\n\n\n\n
  • Highlight the novelty and key pieces<\/strong> of the Fall collection, such as denim items and workwear sets, to maximize reach and awareness through both traditional media and new platforms (blogs, lifestyle sites, and content creators).<\/li>\n\n\n\n
  • Host an event<\/strong> that reflects Reitmans\u2019 identity and its new Quebec ambassador, Sarah-Maude Beauchesne, allowing media and content creators to discover or rediscover the brand while enjoying exclusive access to Reitmans\u2019 leadership team.<\/li>\n\n\n\n
  • Bring the Reitmans experience to life<\/strong> for guests by providing them with a gift card ahead of the event, encouraging them to showcase their best Reitmans looks.<\/li>\n<\/ul>\n\n\n\n

    Results<\/h2>\n\n\n\n

    With the support of public relations, Reitmans achieved 34 media mentions in Quebec<\/strong> and 152 mentions on social media<\/strong>, highlighting the launch event and the new Fall 2024 collection.<\/p>\n\n\n\n

    The entire campaign generated a total of 13,391,972 confirmed impressions<\/strong> across influencers and media platforms.<\/p>\n\n\n\n

    Numerous social media posts were created during the event by both content creators and attending media outlets, including Magazine V\u00e9ro<\/strong>, Coup de Pouce<\/strong>, and Ch\u00e2telaine<\/strong>. Following the event, additional mentions appeared in various media outlets, further amplifying the campaign’s reach.<\/p>\n\n\n\n

    \n
    \n