{"id":3492,"date":"2024-09-11T09:52:02","date_gmt":"2024-09-11T13:52:02","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&#038;p=3492"},"modified":"2025-01-09T08:53:12","modified_gmt":"2025-01-09T13:53:12","slug":"bombardier-lets-it-fly","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/bombardier-lets-it-fly\/","title":{"rendered":"Bombardier Lets it Fly!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Context<\/h2>\n\n\n\n<p>During the summer of 2024, Bombardier maintained a presence at eight CF Montr\u00e9al games at Saputo Stadium, from May 11 to July 6. The activation, designed and produced by Franchir, occupied a substantial 100-square-foot space and aimed to engage the game-day audience dynamically while appealing to the whole family. It was designed to foster a positive and memorable interaction with the brand, offering a playful experience tailored to both adults and children.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Popularize the Bombardier brand among the general Montreal audience attending CF Montr\u00e9al games.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Position Bombardier as a leader in the field of aviation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\">Strengthen the brand&#8217;s positive reputation with the public.<br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Concept<\/h2>\n\n\n\n<p>The guiding concept envisioned by Franchir for this brand activation was creating memorable family outing memories. This idea successfully attracted visitors to the Bombardier Zone and encouraged significant engagement from participants and their families. The photobooth alone facilitated the creation of over 800 souvenir photos and welcomed more than 2,500 people! Fun and laughter were at the heart of the activation throughout.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/img-8808-768x1024.jpg\" alt=\"\" class=\"wp-image-2938\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/img-8808-768x1024.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/img-8808-225x300.jpg 225w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/img-8808-1152x1536.jpg 1152w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/img-8808.jpg 1440w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/video-bom.mov\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1437\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694.jpg\" alt=\"\" class=\"wp-image-2936\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694.jpg 1440w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694-300x300.jpg 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694-1024x1022.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694-150x150.jpg 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694-768x766.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2024\/09\/436428560-943568700885345-6902103829447942036-n-e1736268258694-125x125.jpg 125w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p>CLIENT | Bombardier<br>CREATION AND EXECUTION | Franchir<br>PRODUCTION | Kermesse<br>PARTNER | CF Montr\u00e9al<br>PHOTOBOOTH | OuiSnap Canada<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between May 11 and July 6, 2024, Franchir executed a brand activation for Bombardier, a sponsor of CF Montr\u00e9al. The photobooth in the Bombardier Zone engaged over 2,500 people and produced more than 800 souvenir photos for fans during the eight home games of CF Montr\u00e9al.<\/p>\n","protected":false},"featured_media":2937,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[112],"class_list":["post-3492","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-brand-activation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bombardier Lets it Fly! -<\/title>\n<meta name=\"description\" content=\"Between May 11 and July 6, 2024, Franchir executed a brand activation for Bombardier, a sponsor of CF Montr\u00e9al. 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