{"id":3523,"date":"2024-08-08T16:26:34","date_gmt":"2024-08-08T20:26:34","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=3523"},"modified":"2025-01-09T09:55:48","modified_gmt":"2025-01-09T14:55:48","slug":"intersand-sensational-results-exceeding-expectations","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/intersand-sensational-results-exceeding-expectations\/","title":{"rendered":"Intersand: Sensational Results Exceeding Expectations!"},"content":{"rendered":"\n

Introduction<\/h2>\n\n\n\n

For over 30 years, Intersand has been dedicated to developing the best products using best practices to ensure a long and healthy life for our pets.<\/p>\n\n\n\n

Franchir was entrusted by Intersand to increase awareness of one of its products, OdourLock MaxCare litter. The mandate involved raising public awareness and informing them about the features and benefits of this innovative product, which incorporates patented Bl\u00fccare technology to detect potential health issues in cats.<\/p>\n\n\n\n

A two-phase influencer marketing strategy was implemented. During the first phase, press kits were sent to influencers to spark initial interest and engagement.<\/p>\n\n\n\n

This case study focuses on the second phase: an influencer marketing campaign designed to boost product awareness in Quebec and Ontario.<\/p>\n\n\n\n

Objectives<\/h2>\n\n\n\n
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Secure social media reach and maintain message control.<\/p>\n<\/div>\n\n\n\n

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Amplify messages to maximize engagement and drive clicks to the website.<\/p>\n<\/div>\n\n\n\n

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Create content for Intersand’s social media platforms.

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Strategy<\/h2>\n\n\n\n

The strategy for this campaign was to collaborate with content creators who demonstrate unconditional love for their cats, naturally showcasing them on their platforms.<\/p>\n\n\n\n

Influencers were invited to feature their cats in entertaining and authentic content that resonated with their communities. The goal was to highlight the various features of OdourLock MaxCare litter organically, focusing on its ability to detect health issues in an educational or humorous way.<\/p>\n\n\n\n

The strategy combined the influencers’ creativity with a clear brief provided by Franchir, ensuring that the posts conveyed the campaign’s key messages in a natural, engaging, and effective manner. The content, including TikTok videos, Instagram Reels, and Stories, was carefully crafted to captivate the audience.<\/p>\n\n\n\n

The influencer-created content was approved before publication and amplified by the brand once live. This approach allowed Intersand to reach a broader audience, connect with its target market, increase brand awareness, and remain top of mind.<\/p>\n\n\n\n

Results<\/h2>\n\n\n\n

Global results<\/strong><\/mark><\/p>\n\n\n\n

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  • 7,029,276 <\/strong>impressions<\/li>\n\n\n\n
  • 368,995 <\/strong>engagements<\/li>\n\n\n\n
  • Cost per thousand impressions (CTI): $2.63<\/li>\n\n\n\n
  • Average engagement rate: 5.25%<\/li>\n<\/ul>\n\n\n\n

    Ontario<\/strong><\/mark><\/p>\n\n\n\n

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    \"\"<\/figure>\n<\/div>\n\n\n\n
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    Results for @HeyItsGingerAndPepper<\/strong><\/p>\n\n\n\n

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    • 6,807,876 <\/strong>impressions<\/li>\n\n\n\n
    • 365,730 <\/strong>engagements<\/li>\n\n\n\n
    • CTI: $1.46<\/li>\n\n\n\n
    • Average engagement rate: 5.37%<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n

      Quebec<\/strong><\/mark><\/p>\n\n\n\n

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      \"\"<\/figure>\n<\/div>\n\n\n\n
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      Results for @GirlyAddict<\/strong><\/p>\n\n\n\n

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      • 154,400 <\/strong>impressions<\/li>\n\n\n\n
      • 2,682<\/strong> engagements<\/li>\n\n\n\n
      • CTI: $35.62<\/li>\n\n\n\n
      • Average engagement rate: 2,2%<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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        \"\"<\/figure>\n<\/div>\n\n\n\n
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        Results for @JulieMunger<\/strong><\/p>\n\n\n\n

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        • 67,300 <\/strong>impressions<\/li>\n\n\n\n
        • 2,682 <\/strong>engagements<\/li>\n\n\n\n
        • CTI: $44.57<\/li>\n\n\n\n
        • Average engagement rate: 1,1$<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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