Launched in 2021 as a pilot project, D\u00e9pistaFest returns stronger than ever in 2024 for its fourth edition. It is the first (and only!) major festival dedicated to STI testing in Quebec, aiming to open the dialogue around testing, fight stigma, and encourage healthy habits.<\/p>\n\n\n\n
In 2024, D\u00e9pistaFest is designed as a vibrant testing event and a collective celebration of all types of sexuality! The goal is to create a memorable experience while discussing sexual health and promoting the best testing solutions for everyone. As a large-scale awareness campaign, Club Sexu aims to position the D\u00e9pistaFest website as the<\/strong> go-to resource for STI information in Quebec.<\/p>\n\n\n\n Leverage data and statistics to highlight the importance of the event and challenge negative perceptions associated with testing.<\/p>\n<\/div>\n\n\n\n Promote the D\u00e9pistaFest website as the perfect tool for taking care of sexual health, emphasizing its user-friendly platform.<\/p>\n<\/div>\n\n\n\n Collaborate with positive ambassadors and influencers to amplify key messages.<\/p>\n<\/div>\n<\/div>\n\n\n\n With the support of public relations efforts, we secured 140 confirmed media mentions<\/strong> across Quebec. The tone of the publications and measurable mentions was positive, effectively relaying relevant information related to the announcement and key messages.<\/p>\n\n\n\n The entire campaign generated a total of 15,950,043 impressions<\/strong>, marking a significant success. The 2024 edition of D\u00e9pistaFest achieved widespread visibility in Quebec media. The spokespersons amplified the campaign’s reach by participating in 27 interviews<\/strong>.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Taking care of one’s sexual health openly and without taboos is exactly what D\u00e9pistaFest promotes. For the fourth consecutive year, the media answered the call with 140 mentions and nearly 16 million impressions, representing a 145% increase in mentions and a 78% rise in impressions compared to the 2023 edition.<\/p>\n","protected":false},"featured_media":2694,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[122],"class_list":["post-3530","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-public-relations"],"acf":[],"yoast_head":"\nObjectives<\/h2>\n\n\n\n
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