{"id":3835,"date":"2025-03-20T14:44:00","date_gmt":"2025-03-20T18:44:00","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=3835"},"modified":"2025-05-06T11:31:09","modified_gmt":"2025-05-06T15:31:09","slug":"tel-jeunes-2024-visibility-report","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/tel-jeunes-2024-visibility-report\/","title":{"rendered":"TEL-JEUNES | 2024 Visibility Report"},"content":{"rendered":"\n

INTRODUCTION<\/h2>\n\n\n\n

For nearly 35 years, Tel-jeunes has been there for Quebec teens, guiding them through their discoveries, first experiences, questions, and challenges by providing an environment tailored to their real needs.<\/p>\n\n\n\n

With the significant evolution of the philanthropic sector in recent years, nonprofit organizations like Tel-jeunes must now more than ever communicate their initiatives to showcase their impact, generate support, and maintain an active role in the lives of their target audiences.<\/p>\n\n\n\n

In this context, the organization turned to Franchir\u2019s expertise to integrate a strategic public relations component into its communication efforts. This collaboration aims to strengthen Tel-jeunes\u2019 positioning as a key reference and trusted ally for teens in the public sphere.<\/p>\n\n\n\n

OBJECTIVES<\/h2>\n\n\n\n
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NOTORIETY<\/strong>
Position Tel-jeunes among 12-17-year-olds as the expert in help-seeking and a trusted ally for teenagers in Quebec, while raising awareness among both young people and their support network about the services offered.<\/p>\n<\/div>\n\n\n\n

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ENGAGEMENT<\/strong>
Showcase Tel-jeunes’ expertise and highlight the organization’s contribution to the teen cause, particularly by leveraging its knowledge to inform, implement initiatives, and demonstrate its concrete commitment to youth.

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LOYALTY<\/strong>
Encourage media and influencers to speak positively about Tel-jeunes and proactively seek its expertise to deepen discussions on youth mental health issues. As a result, increase grants and support for Tel-jeunes’ initiatives while encouraging 12-17-year-olds to use its services.<\/p>\n<\/div>\n<\/div>\n\n\n\n

GAME PLAN | STRATEGY<\/h2>\n\n\n\n

To achieve these objectives, Franchir developed and implemented a strategy based on four key pillars.<\/p>\n\n\n\n

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  1. Implementation of proactive press relations initiatives throughout the year to support Tel-jeunes’ communication strategy and strengthen its positioning as an expert.<\/li>\n\n\n\n
  2. Launch of the 2024 Ambassador Program, including the selection and management of six content creators approved by Tel-jeunes’ youth committee.<\/li>\n\n\n\n
  3. Design, production, and coordination of a province-wide tour in October 2024 to connect with young people across Quebec: La Tourn\u00e9e Tj<\/a><\/li>\n\n\n\n
  4. Establishment of media monitoring to build public affairs intelligence and respond when relevant.<\/li>\n<\/ol>\n\n\n\n
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