{"id":3887,"date":"2025-04-01T11:37:51","date_gmt":"2025-04-01T15:37:51","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=3887"},"modified":"2025-04-01T11:47:53","modified_gmt":"2025-04-01T15:47:53","slug":"heritaj-a-grand-opening-in-old-montreal","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/heritaj-a-grand-opening-in-old-montreal\/","title":{"rendered":"H\u00e9ritaj: A Grand Opening in Old Montreal"},"content":{"rendered":"\n

INTRODUCTION<\/h2>\n\n\n\n

Following the success of India Rosa restaurants and the cocktail bar Mlle Rosa, the Sandhu family introduces another standout destination with H\u00e9ritaj, nestled in the heart of Old Montreal. More than just a restaurant, H\u00e9ritaj is a place where the refinement of French cuisine meets the boldness of Indian flavors. To mark the opening of this unique venue, Franchir implemented a multichannel visibility strategy, leveraging traditional media, influencers, and digital platforms to position H\u00e9ritaj as a must-visit on Montreal\u2019s culinary scene.<\/p>\n\n\n\n

OBJECTIVES<\/h2>\n\n\n\n
\n
\n

Generate awareness through media, social networks, and influencers.<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Encourage target audiences to visit the venue and recommend it to their community.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Position H\u00e9ritaj as a new culinary landmark in Old Montreal.
<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Highlight the restaurant\u2019s distinctive offering: Chef Arnaud Glay\u2019s expertise and his Indo-French fusion cuisine, refined decor, unique concept, and ambiance.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

GAME PLAN \/ STRATEGY<\/h2>\n\n\n\n

The public relations campaign was structured in three phases:<\/p>\n\n\n\n

Before the opening<\/strong><\/p>\n\n\n\n

    \n
  • Targeted invitations sent to media, content creators, and public figures<\/li>\n\n\n\n
  • Selection of profiles from the culinary, lifestyle, and even beauty sectors to maximize reach and diversify the content generated<\/li>\n<\/ul>\n\n\n\n

    During the event<\/strong><\/p>\n\n\n\n

      \n
    • Opening night in a 5 \u00e0 7 format: meet-and-greet with the owners, menu tasting, and venue tour<\/li>\n\n\n\n
    • On-site creation of Stories, Reels, and TikToks<\/li>\n<\/ul>\n\n\n\n

      After the opening<\/strong><\/p>\n\n\n\n

        \n
      • Press release sent to specialized media (lifestyle, food, design, business)<\/li>\n\n\n\n
      • Personalized follow-ups to ensure media coverage<\/li>\n<\/ul>\n\n\n\n
        \n
        \n
        \"\"<\/figure>\n<\/div>\n\n\n\n
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        \"\"<\/figure>\n<\/div>\n\n\n\n
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        \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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        \"\"<\/figure>\n<\/div>\n\n\n\n
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        \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

        RESULTS<\/h2>\n\n\n\n

        Overall visibility<\/strong><\/p>\n\n\n\n

          \n
        • 8,131,402 total impressions<\/li>\n\n\n\n
        • 6,825,000 impressions in traditional media (local and national)<\/li>\n\n\n\n
        • 1,306,402 impressions generated by influencer content<\/li>\n<\/ul>\n\n\n\n

          Media coverage<\/strong><\/p>\n\n\n\n

            \n
          • 24 confirmed media mentions, including: La Presse, Le Devoir, Noovo Moi, Silo57, Restomontreal, The Main, and more<\/li>\n\n\n\n
          • 90% of mentions included an image<\/li>\n\n\n\n
          • 100% included a link to the website<\/li>\n\n\n\n
          • 1 interview with La Presse<\/li>\n<\/ul>\n\n\n\n

            Influencer content<\/strong><\/p>\n\n\n\n

              \n
            • Over 40 influencers attended the event<\/li>\n\n\n\n
            • Estimated reach of 1,306,402 impressions through Stories, Reels, and TikTok<\/li>\n\n\n\n
            • An average of 3 Stories per influencer<\/li>\n\n\n\n
            • 18 Instagram Reels and 1 TikTok published<\/li>\n<\/ul>\n\n\n\n

              HIGHLIGHTS<\/h2>\n\n\n\n
                \n
              • 8,131,402 total impressions<\/li>\n\n\n\n
              • 24 media mentions, 100% of which included a link to the website<\/li>\n\n\n\n
              • Over 40 influencers attended the event, resulting in strong engagement from Montreal\u2019s foodie and lifestyle communities<\/li>\n\n\n\n
              • An average of 3 stories per person, all referencing H\u00e9ritaj\u2019s social media, for an estimated reach of 1,306,402 impressions across social platforms<\/li>\n\n\n\n
              • A largely positive tone across mentions, highlighting the quality of service, culinary experience, and refined decor<\/li>\n<\/ul>\n\n\n\n

                <\/p>\n","protected":false},"excerpt":{"rendered":"

                To mark the arrival of H\u00e9ritaj, a new player on Montreal\u2019s culinary scene, Franchir rolled out a three-phase public relations strategy. By bringing together over 40 influencers and public figures for an immersive evening, the main goal was to generate strong buzz around the restaurant\u2019s Indo-French concept. Authentic content was shared in real time, while targeted media outreach helped extend visibility well beyond the event.<\/p>\n

                By combining content creation, strategic networking, and media amplification, the H\u00e9ritaj opening generated over 8 million impressions and received enthusiastic coverage across food, lifestyle, and business circles.<\/p>\n","protected":false},"featured_media":3885,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[122],"class_list":["post-3887","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-public-relations"],"acf":[],"yoast_head":"\nH\u00e9ritaj: A Grand Opening in Old Montreal -<\/title>\n<meta name=\"description\" content=\"In September 2024, the Sandhu family opened H\u00e9ritaj, a restaurant that skillfully blends French gastronomy with Indian flavors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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