{"id":3912,"date":"2025-04-02T15:18:26","date_gmt":"2025-04-02T19:18:26","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=3912"},"modified":"2025-04-02T15:35:34","modified_gmt":"2025-04-02T19:35:34","slug":"hyba-starting-the-year-with-comfort-and-movement","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/hyba-starting-the-year-with-comfort-and-movement\/","title":{"rendered":"Hyba: Starting the Year with Comfort and Movement"},"content":{"rendered":"\n

Introduction<\/h2>\n\n\n\n

To launch its Spring 2025 collection, Hyba<\/a> embraced a unique and inclusive approach. Designed to inspire movement and spark moments of well-being, the collection was unveiled during an event at Studio Milan<\/a>, where journalists, stylists, and content creators were invited to experience an aerial yoga session while immersing themselves in the brand\u2019s world. Franchir orchestrated this gathering with a focus on authenticity, experience, and human connection.<\/p>\n\n\n\n

OBJECTIVES<\/h2>\n\n\n\n
\n
\n

Introduce the Spring 2025 collection in an experiential and memorable setting.<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Create a direct connection between the brand, journalists, and content creators.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Generate organic social media posts.<\/strong><\/p>\n<\/div>\n\n\n\n

\n

Provide exclusive access to the design team behind the collection and the leadership team at Reitmans\/Hyba<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Strategy<\/h2>\n\n\n\n