{"id":3999,"date":"2025-05-06T09:11:48","date_gmt":"2025-05-06T13:11:48","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&#038;p=3999"},"modified":"2025-05-06T11:30:29","modified_gmt":"2025-05-06T15:30:29","slug":"tournee-tel-jeunes-on-the-road-to-connect-with-teens","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/tournee-tel-jeunes-on-the-road-to-connect-with-teens\/","title":{"rendered":"Tourn\u00e9e Tel-jeunes: On the Road to Connect with Teens!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>In May 2024, Tel-jeunes received significant funding to meet young people aged 12 to 17 across Quebec, with the goal of extending the organization\u2019s impact beyond the web and social media. Tel-jeunes entrusted Franchir with the mandate to design and execute an event-based tour to connect with teens where they are.<\/p>\n\n\n\n<p>In October 2024, Tel-jeunes launched the <em>Tourn\u00e9e Tj<\/em>. For an entire month, a team of facilitators travelled to 18 cities aboard the Tj trailer, creating spaces for dialogue through fun, interactive activities. This unprecedented tour significantly increased Tel-jeunes\u2019 visibility and encouraged more teens to use its support services. With a generation growing up in a digital world and fragmented communication habits, it was essential to humanize the organization and strengthen trust by meeting youth in person, in their everyday lives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a strong emotional connection between Tel-jeunes and its audience by building trust and proximity with young people<\/li>\n\n\n\n<li>Increase awareness of the organization and position it as the go-to expert for youth aged 12 to 17 seeking help \u2014 free and accessible throughout Quebec<\/li>\n\n\n\n<li>Convey that all problems, big or small, are valid and that Tel-jeunes is always there<\/li>\n\n\n\n<li>Encourage teens aged 12 to 17 to engage with Tel-jeunes \u2014 both during the tour and when using its services<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gameplan \/ Strategy<\/h2>\n\n\n\n<p><strong>A strong terrain deployment:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collaboration with youth centers to organize local events and facilitate access to teens<\/li>\n\n\n\n<li>An iconic trailer serving as a mobile meeting point<\/li>\n\n\n\n<li>Distribution of exclusive Tel-jeunes merchandise to strengthen engagement<\/li>\n<\/ul>\n\n\n\n<p><strong>A public relations and awareness strategy:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proactive outreach to regional and national media<\/li>\n\n\n\n<li>Presence of ambassadors on the ground to boost credibility and visibility<\/li>\n\n\n\n<li>A Tel-jeunes spokesperson available throughout the tour<\/li>\n\n\n\n<li>Involvement of 5 popular Quebec influencers well-known among teens<\/li>\n\n\n\n<li>Creation of engaging content (videos, stories, and direct interactions with participants)<\/li>\n<\/ul>\n\n\n\n<p><strong>A digital push on social media:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posts and Stories on Instagram, TikTok, and Facebook throughout the tour<\/li>\n\n\n\n<li>Targeted ads to maximize visibility and drive subscriptions<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3978\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-683x1024.jpg\" alt=\"\" class=\"wp-image-3978\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-768x1152.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-1024x1536.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3170.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3980\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-1024x683.jpg\" alt=\"\" class=\"wp-image-3980\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-1024x683.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-300x200.jpg 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-768x512.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-1536x1024.jpg 1536w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-400x267.jpg 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065-640x427.jpg 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3065.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3982\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-1024x683.jpg\" alt=\"\" class=\"wp-image-3982\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-1024x683.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-300x200.jpg 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-768x512.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-1536x1024.jpg 1536w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-400x267.jpg 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423-640x427.jpg 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3423.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"3984\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-1024x683.jpg\" alt=\"\" class=\"wp-image-3984\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-1024x683.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-300x200.jpg 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-768x512.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-1536x1024.jpg 1536w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-400x267.jpg 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075-640x427.jpg 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/xvig4075.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"3986\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-683x1024.jpg\" alt=\"\" class=\"wp-image-3986\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-768x1152.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-1024x1536.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf2777.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-video\"><video height=\"1920\" style=\"aspect-ratio: 1080 \/ 1920;\" width=\"1080\" controls src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/video-recap.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>On-the-Ground Activation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 stops across 18 cities in Quebec<\/li>\n\n\n\n<li>Nearly 5,000 km travelled<\/li>\n\n\n\n<li>Over 150 youth workers and facilitators from various youth centers across the province contributed to the tour\u2019s success<\/li>\n\n\n\n<li>Hundreds of challenges, games, and meaningful conversations with youth aged 12 to 17<\/li>\n\n\n\n<li>Over 600 items and gifts distributed<\/li>\n\n\n\n<li>Several hundred snacks served<\/li>\n<\/ul>\n\n\n\n<p><strong>Ambassador Performance on Social Media<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>23,118 engagements generated by the <a href=\"https:\/\/franchir.ca\/en\/realisation\/tel-jeunes-2024-visibility-report\/\">ambassador program<\/a><\/li>\n\n\n\n<li>Average engagement rate of 8.74%, well above industry standards<\/li>\n\n\n\n<li>Top-performing ambassador: Claudie Mercier with a 14.67% engagement rate<\/li>\n\n\n\n<li>2,812,262 impressions on Tel-jeunes\u2019 platforms<\/li>\n\n\n\n<li>12,201 clicks to the Tel-jeunes website<\/li>\n<\/ul>\n\n\n\n<p><strong>Digital Advertising Performance<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2,366,953 impressions through Instagram and TikTok ad campaigns<\/li>\n\n\n\n<li>Average CPC: $0.22 \u2014 an excellent result in digital marketing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Highlights<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>1 trailer<\/li>\n\n\n\n<li>2 facilitators<\/li>\n\n\n\n<li>600 youth reached across 20 stops throughout the province<\/li>\n\n\n\n<li>11,094,764 total impressions in the public sphere<\/li>\n\n\n\n<li>24,526 total social media engagements<\/li>\n\n\n\n<li><strong>Strong regional impact:<\/strong> Stops in remote areas were met with high appreciation.<\/li>\n\n\n\n<li><strong>Successful connection with youth:<\/strong> The trailer and interactive activities greatly encouraged engagement and conversation.<\/li>\n\n\n\n<li><strong>A vibrant brand image:<\/strong> The colorful visual identity and Tel-jeunes merchandise were widely appreciated.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p>Client | Tel-jeunes \u2013 Julie Nonnon, Charlotte Cagnet<br>Experiential event and public relations | Franchir<br>Video Production | Alkalime Studios<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-683x1024.jpg\" alt=\"\" class=\"wp-image-3992\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-768x1152.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-1024x1536.jpg 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/05\/dscf3038.jpg 1280w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From October 3 to November 1, 2024, two Tel-jeunes facilitators travelled nearly 5,000 kilometers, making 20 stops in 18 cities across Quebec. The goal? To create a space for dialogue and connection with teens\u2014beyond the digital sphere\u2014through the Tj trailer and interactive activities. The tour was supported by the Tel-jeunes Ambassador Program, as well as partnerships with local youth centers.<\/p>\n","protected":false},"featured_media":3827,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[122],"class_list":["post-3999","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourn\u00e9e Tel-jeunes: On the Road to Connect with Teens! -<\/title>\n<meta name=\"description\" content=\"In October 2024, Tel-jeunes hit the road to meet with teens across Quebec as part of the Tel-jeunes Tour!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchir.ca\/en\/realisation\/tournee-tel-jeunes-on-the-road-to-connect-with-teens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourn\u00e9e Tel-jeunes: On the Road to Connect with Teens! 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