{"id":4087,"date":"2025-06-09T13:43:16","date_gmt":"2025-06-09T17:43:16","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=4087"},"modified":"2025-06-09T14:23:38","modified_gmt":"2025-06-09T18:23:38","slug":"a-new-era-for-local-business-transfers-powered-by-repreneuriat-quebec","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/a-new-era-for-local-business-transfers-powered-by-repreneuriat-quebec\/","title":{"rendered":"A New Era for Local Business Transfers, Powered by Repreneuriat Qu\u00e9bec!"},"content":{"rendered":"\n
Context<\/h2>\n\n\n\n
With nearly 50,000 Quebec businesses expected to undergo ownership transfers within the next five years, Repreneuriat Qu\u00e9bec is entering a new chapter\u2014unveiling a bold new identity and expanding its service offering to provide concrete solutions to a major economic challenge and support the prosperity of tomorrow.<\/p>\n\n\n\n
Franchir was entrusted with maximizing media visibility for the initiative and organizing the launch event. The results: over 18 million impressions, province-wide coverage, and strong, sustained media interest.<\/p>\n\n\n\n
Objectives<\/h2>\n\n\n\n
\n
Announce the CTEQ’s brand transformation.<\/li>\n\n\n\n
Position Repreneuriat Qu\u00e9bec as the Quebec leader in business succession.<\/li>\n\n\n\n
Leverage data to demonstrate the impact and importance of business transfers in the province.<\/li>\n\n\n\n
Show how Repreneuriat Qu\u00e9bec supports the local economy through its cutting-edge advisory services.<\/li>\n\n\n\n
Encourage media to attend the event and speak positively about Repreneuriat Qu\u00e9bec.<\/li>\n<\/ul>\n\n\n\n
Gameplan<\/h2>\n\n\n\n
\n
Deployment of a proactive media relations strategy targeting major Quebec outlets.<\/li>\n\n\n\n
Coordination of a launch event attended by over 150 people, including media, partners, and elected officials.<\/li>\n\n\n\n
Promotion of spokespersons through the creation of media interview opportunities.<\/li>\n\n\n\n
Performance measured using the PEM tool (media evaluation points).<\/li>\n<\/ul>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
Results<\/h2>\n\n\n\n
\n
18,157,228 impressions <\/strong>recorded across local and national media.<\/li>\n\n\n\n
27 media mentions<\/strong>, including coverage in Le Journal de Montr\u00e9al, Le Journal de Qu\u00e9bec, La Presse, 98.5 FM, Les Affaires, and several others.<\/li>\n\n\n\n
5 interviews <\/strong>conducted with spokespersons.<\/li>\n<\/ul>\n\n\n\n
On May 26, 2025, Quebec\u2019s leading organization in business succession, formerly known as the Centre de transfert d\u2019entreprise du Qu\u00e9bec (CTEQ), became Repreneuriat Qu\u00e9bec. In addition to this brand evolution, Repreneuriat Qu\u00e9bec announced the expansion of its service offering to help drive Quebec\u2019s economic prosperity in the years ahead.<\/p>\n
Media were invited to the unveiling of this announcement, held in the presence of Christopher Skeete, Minister for the Economy, Minister Responsible for the Fight Against Racism, and Minister Responsible for the Laval Region.<\/p>\n","protected":false},"featured_media":4075,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[144,117,122],"class_list":["post-4087","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-experiential-events","real_cat-press-relations","real_cat-public-relations"],"acf":[],"yoast_head":"\n
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