{"id":4113,"date":"2025-06-10T10:07:24","date_gmt":"2025-06-10T14:07:24","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&#038;p=4113"},"modified":"2025-06-10T10:21:36","modified_gmt":"2025-06-10T14:21:36","slug":"a-bone-a-fide-launch-for-olymel","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/a-bone-a-fide-launch-for-olymel\/","title":{"rendered":"A Bone-A-Fide Launch for Olymel"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">introduction<\/h2>\n\n\n\n<p>In April 2025, Franchir teamed up with <a href=\"https:\/\/www.olymel.com\/en\/\">Olymel<\/a> to create a signature event celebrating the brand\u2019s refreshed positioning. New products, culinary innovations, and the expertise of Olymel\u2019s specialists took center stage\u2014highlighting the company\u2019s local pride and the quality and flavor of its pork offerings.<\/p>\n\n\n\n<p>To mark the launch, Olymel brought together media and content creators for a hands-on cooking workshop led by corporate chef Marc Laroche and orchestrated by the Franchir team. Guests\u2014well-known figures from the lifestyle and foodie scenes\u2014came together for an event that was truly <em>Bon \u00e0 l\u2019os<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase Olymel\u2019s new products, including the T-bone pork chop and chimichurri pork flank steak.<\/li>\n\n\n\n<li>Demonstrate how to cook Olymel products to their full potential.<\/li>\n\n\n\n<li>Create a highly Instagrammable experience!<\/li>\n\n\n\n<li>Put up an event that felt both grand and intimate.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gameplan<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bring together media and content creators to unveil Olymel\u2019s latest innovations and new products, including the T-bone and chimichurri pork flank steak.<\/li>\n\n\n\n<li>Engage select foodie and lifestyle creators to ensure high-quality content on social media and reach diverse target audiences.<\/li>\n\n\n\n<li>Introduce the Olymel team behind the new products and showcase various cooking and preparation techniques for the new pork cuts, guided by corporate chef Marc Laroche.<\/li>\n\n\n\n<li>Extend the Olymel experience at home: guests left with a curated gift box featuring Olymel products, easy and delicious recipes, and a custom BBQ-scented candle.<\/li>\n\n\n\n<li>Distribute a press release to media outlets, particularly in lifestyle, food, agri-food, and business sections, to amplify the reach of the announcement.<\/li>\n\n\n\n<li>Deliver gift boxes to additional relevant content creators in the days following the event.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"4100\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-683x1024.jpg\" alt=\"\" class=\"wp-image-4100\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-768x1151.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-1025x1536.jpg 1025w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-699.jpg 1281w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"4096\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-683x1024.jpg\" alt=\"\" class=\"wp-image-4096\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-768x1151.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-1025x1536.jpg 1025w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-630.jpg 1281w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"4106\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-683x1024.jpg\" alt=\"\" class=\"wp-image-4106\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-768x1151.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-1025x1536.jpg 1025w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-797.jpg 1281w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"4104\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-683x1024.jpg\" alt=\"\" class=\"wp-image-4104\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-768x1151.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-1025x1536.jpg 1025w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-800.jpg 1281w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"4098\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-683x1024.jpg\" alt=\"\" class=\"wp-image-4098\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-768x1151.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-1025x1536.jpg 1025w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-697.jpg 1281w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"4102\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-683x1024.jpg\" alt=\"\" class=\"wp-image-4102\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-683x1024.jpg 683w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-200x300.jpg 200w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-768x1151.jpg 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-1025x1536.jpg 1025w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-267x400.jpg 267w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744-427x640.jpg 427w, https:\/\/franchir.ca\/wp-content\/uploads\/2025\/06\/0423-franchir-olymel-744.jpg 1281w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The combined public relations and social media visibility efforts generated over <strong>11,232,260 total impressions<\/strong>.<\/li>\n\n\n\n<li>There were <strong>109 media mentions<\/strong>, including coverage in <em>L\u2019actualit\u00e9 Alimentaire<\/em>, <em>Noovo moi<\/em>, <em>La Terre de chez nous<\/em>, <em>Samy Rabbat<\/em>, <em>La Presse<\/em>, <em>Magazine 7 Jours<\/em>, and more.<\/li>\n\n\n\n<li>In total, <strong>8,109,357 impressions<\/strong> were recorded across local and national media.<\/li>\n\n\n\n<li>On social media, the influencer campaign generated <strong>3,122,903 potential impressions<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Credits<\/h2>\n\n\n\n<p><strong>Client<\/strong> | Olymel<\/p>\n\n\n\n<p><strong>Public relations and experiential event<\/strong> | Franchir<\/p>\n\n\n\n<p><strong>Cooking workshop<\/strong> | <a href=\"https:\/\/www.ateliersetsaveurs.com\/en\/\">Ateliers &amp; Saveurs<\/a><\/p>\n\n\n\n<p><strong>Photography <\/strong>| <a href=\"https:\/\/www.elizabethgartside.com\/\">Elizabeth Gartside<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In April 2025, Olymel marked its brand repositioning with an exclusive event created and produced by Franchir, bringing together media and content creators!<\/p>\n<p>New products, culinary innovations, expert know-how, and local pride were showcased at Ateliers &#038; Saveurs \u2013 Time Out Market during a cooking workshop led by corporate chef Marc Laroche, paired with a mixology experience.<\/p>\n","protected":false},"featured_media":4124,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[144,118,122],"class_list":["post-4113","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-experiential-events","real_cat-influencer-relations","real_cat-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Bone-A-Fide Launch for Olymel -<\/title>\n<meta name=\"description\" content=\"In April 2025, Olymel unveiled an entirely new line of products and innovations during an exclusive culinary event in Montreal, hosted by corporate chef Marc Laroche and attended by several invited content\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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