{"id":4157,"date":"2025-06-25T11:30:00","date_gmt":"2025-06-25T15:30:00","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&#038;p=4157"},"modified":"2025-07-03T10:11:53","modified_gmt":"2025-07-03T14:11:53","slug":"a-meaningful-human-centered-and-unifying-communication-month-for-the-aqoa","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/a-meaningful-human-centered-and-unifying-communication-month-for-the-aqoa\/","title":{"rendered":"A Meaningful, Human-Centered, and Unifying Communication Month for the AQOA"},"content":{"rendered":"\n<p>For the past eight months, Franchir has been supporting the AQOA with content strategy and social media management. For Communication Month 2025, AQOA entrusted Franchir with the mission of bringing new energy to its digital presence. The goal: to humanize the professions of speech-language pathologists and audiologists and foster real public connection through a strong, relatable, and accessible campaign. For this themed month, Franchir proposed an editorial approach rooted in lived experiences and emotion \u2014 highlighted by a visual series inspired by the nostalgic trend of childhood photos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objectives<\/h2>\n\n\n\n<p>Every May, the Association qu\u00e9b\u00e9coise des orthophonistes et audiologistes celebrates Communication Month \u2014 a golden opportunity to highlight the essential impact of speech-language pathologists and audiologists in society. In 2025, the goal went even further:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase these professionals to the general public<\/li>\n\n\n\n<li>Build a strong emotional connection with the community<\/li>\n\n\n\n<li>Humanize the professions through real-life stories<\/li>\n\n\n\n<li>Generate significant organic reach, without an advertising budget<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Gameplan \/ Strategy<\/h2>\n\n\n\n<p>A human-centered editorial approach built around portraits and testimonials, brought to life through a visual series inspired by the popular childhood photo trend, paired with touching, funny, or revealing captions. \u201cAt 5, she was already correcting her dolls\u2019 grammar. Today, she trains professionals in written language rehabilitation.\u201d<br>Anchored in this central idea, the campaign focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Human moments<\/strong>: quotes, career stories, and photos taken by professionals in their workplace<\/li>\n\n\n\n<li><strong>A call for contributions<\/strong>: members were invited to share their own stories or thank a fellow professional<\/li>\n\n\n\n<li><strong>Public-facing content<\/strong>: to demystify the roles of speech-language pathologists and audiologists<\/li>\n<\/ul>\n\n\n\n<p><strong>Content strategy highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 thematic social media posts, shared at a steady pace<\/li>\n\n\n\n<li>\u201cWhen I was little\u2026\u201d series, featuring childhood photos and quotes from professionals<\/li>\n\n\n\n<li>Member spotlights: speech-language pathologists and audiologists working in rural areas, schools, or CIUSSS settings<\/li>\n\n\n\n<li>Newsletter campaign and open call for testimonials<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-1024x1024.png\" alt=\"\" class=\"wp-image-4146\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-1024x1024.png 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-300x300.png 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-150x150.png 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-768x768.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-125x125.png 125w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-400x400.png 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3-640x640.png 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/3.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-1024x1024.png\" alt=\"\" class=\"wp-image-4145\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-1024x1024.png 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-300x300.png 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-150x150.png 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-768x768.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-125x125.png 125w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-400x400.png 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8-640x640.png 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/8.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-1024x1024.png\" alt=\"\" class=\"wp-image-4142\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-1024x1024.png 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-300x300.png 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-150x150.png 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-768x768.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-125x125.png 125w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-400x400.png 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1-640x640.png 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-1024x1024.png\" alt=\"\" class=\"wp-image-4140\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-1024x1024.png 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-300x300.png 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-150x150.png 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-768x768.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-125x125.png 125w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-400x400.png 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5-640x640.png 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/5.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-1024x1024.png\" alt=\"\" class=\"wp-image-4138\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-1024x1024.png 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-300x300.png 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-150x150.png 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-768x768.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-125x125.png 125w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-400x400.png 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6-640x640.png 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/6.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-1024x1024.png\" alt=\"\" class=\"wp-image-4133\" srcset=\"https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-1024x1024.png 1024w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-300x300.png 300w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-150x150.png 150w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-768x768.png 768w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-125x125.png 125w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-400x400.png 400w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7-640x640.png 640w, https:\/\/franchir.ca\/wp-content\/uploads\/2023\/02\/7.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>Record-Breaking Results on Social Platforms:<\/p>\n\n\n\n<p><strong>Facebook<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over 100,000 impressions (a record month for the Association)<\/li>\n\n\n\n<li>1,174 interactions<\/li>\n\n\n\n<li>341 link clicks<\/li>\n\n\n\n<li>The childhood photo series and testimonials were the most shared content of the month<\/li>\n<\/ul>\n\n\n\n<p><strong>LinkedIn<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+38% in impressions<\/li>\n\n\n\n<li>7.2% engagement rate<\/li>\n\n\n\n<li>Highest interaction peak on posts highlighting professionals<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<p>Human-centered, authentic content outperforms traditional promotional messaging<br>A strong and cohesive visual approach sparks emotion and encourages sharing<br>The voice of professionals is a powerful lever for recognition and engagement<\/p>\n\n\n\n<p>With a strategy rooted in authenticity, connection, and professional pride, the Association qu\u00e9b\u00e9coise des orthophonistes et audiologistes turned a symbolic annual moment into a high-impact, unifying campaign. A great example of communication that gives voice to those who make it all possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">credits<\/h2>\n\n\n\n<p>Client | AQOA<br>Agency | Franchir<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every May, the Association qu\u00e9b\u00e9coise des orthophonistes et audiologistes celebrates Communication Month \u2014 a golden opportunity to highlight the essential impact of speech-language pathologists and audiologists in our society.<\/p>\n","protected":false},"featured_media":4131,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[115,119],"class_list":["post-4157","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-social-media","real_cat-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Meaningful, Human-Centered, and Unifying 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