{"id":4263,"date":"2025-08-11T11:06:34","date_gmt":"2025-08-11T15:06:34","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=4263"},"modified":"2025-08-11T11:06:36","modified_gmt":"2025-08-11T15:06:36","slug":"turning-a-package-into-a-brand-experience-a-creative-campaign-that-leaves-a-lasting-impression-on-content-creators","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/turning-a-package-into-a-brand-experience-a-creative-campaign-that-leaves-a-lasting-impression-on-content-creators\/","title":{"rendered":"Why is sending packages important in influencer marketing?"},"content":{"rendered":"\n
introduction<\/h2>\n\n\n\n
For a successful experience, there\u2019s an entire process to follow. From the shape of the packaging to the colors of the stationery, every element is carefully chosen to capture the essence of each brand.<\/p>\n\n\n\n
Our role in this process is to understand a brand\u2019s needs and strengths, and to propose a creative concept that will inspire content creators to share their experience with their community.<\/p>\n\n\n\n
The goal of a creative package is to deliver an experience that is surprising, simple, and true to the brand for the person receiving it.<\/p>\n\n\n\n
Naturally, content creators are selected based on their compatibility with the brand \u2014 both in terms of personality and type of content.<\/p>\n\n\n\n
This kind of mailing also creates an element of surprise, both for the creator receiving it and for their audience. The excitement around receiving the package often sparks curiosity about the brand.<\/p>\n\n\n\n
objectives<\/h2>\n\n\n\n
\n
Increase brand and product awareness through an original campaign<\/li>\n\n\n\n
Create a package that aligns with the brand and its products<\/li>\n\n\n\n
Deliver a brand-worthy experience through a creative, tailor-made tool<\/li>\n\n\n\n
Encourage smooth, natural content creation for all content creators, regardless of their audience<\/li>\n<\/ul>\n\n\n\n
strategy<\/h2>\n\n\n\n
Today, one thing is certain: every brand wants to stand out from its competitors and win the hearts of consumers.<\/p>\n\n\n\n
To capture attention, you need to be original, creative, authentic \u2014 in short\u2026 you need to think outside the box! This is exactly what lies at the heart of the strategy behind creating creative packages.<\/p>\n\n\n\n
At Franchir, we take the time to listen to each client\u2019s needs and objectives to ensure every element of the package reflects their requests and expectations.<\/p>\n\n\n\n
For the campaign with tomat\u00e9!, we drew on the brand\u2019s colorful DNA and designed a playful package that highlighted the quality of its so-called ancestral greenhouse tomatoes.<\/p>\n\n\n\n
The cooler bags created for Super C were designed to keep food fresh while providing a turnkey experience for content creators.<\/p>\n\n\n\n
For Olymel, we chose to approach the brand experience differently by including a BBQ-scented candle along with brand-new products.<\/p>\n\n\n\n
This way of surprising recipients and bringing the brand to life sparks conversation in a unique way \u2014 all while staying true to its values.<\/p>\n\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n<\/figure>\n\n\n\n
R\u00e9sutlats<\/h2>\n\n\n\n
tomat\u00e9! <\/strong><\/p>\n\n\n\n
\n
All packages (11 in total) resulted in stories shares.<\/li>\n\n\n\n
Four creators posted on their feed \u2014 three organic posts and one sponsored post.<\/li>\n<\/ul>\n\n\n\n
Super C <\/strong><\/p>\n\n\n\n
\n
18 cooler bags were sent.<\/li>\n\n\n\n
In total, three paid content creators posted a video, and seven out of 15 creators shared a story organically.<\/li>\n<\/ul>\n\n\n\n
Olymel<\/strong><\/p>\n\n\n\n
\n
The package deliveries generated 14 stories from content creators, plus one post and one reel from one of them.<\/li>\n\n\n\n
In total, the potential reach of these mailings was over 296,000 people.<\/li>\n<\/ul>\n\n\n\n
highlights<\/h2>\n\n\n\n
The content creators who received tomat\u00e9! packages all shared organic stories.<\/p>\n\n\n\n
For Super C, nearly half of the creators posted stories, also organically.<\/p>\n\n\n\n
Finally, for Olymel, feedback from content creators was unanimous: they all enjoyed their experience with the products they received.<\/p>\n\n\n\n
In each case, the posts were shared spontaneously \u2014 clear proof that the package, the product, and the brand truly resonated with their target audience.<\/p>\n\n\n\n
credits<\/h2>\n\n\n\n
CLIENTS | tomat\u00e9!, Super C et Olymel CREATION \/ CONCEPTION | Franchir<\/p>\n","protected":false},"excerpt":{"rendered":"
At Franchir, every creative package is custom-designed to faithfully reflect the universe and values of the brand it represents. It\u2019s not just a simple promotional mailing, but an experience carefully crafted down to the smallest detail to bring the brand to life in a tangible and memorable way. \nContent creators are selected with care to ensure a natural compatibility with the brand. The package thus becomes a vehicle for authenticity, fostering genuine engagement.<\/p>\n","protected":false},"featured_media":4264,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"real_cat":[113,118,117],"class_list":["post-4263","realisation","type-realisation","status-publish","has-post-thumbnail","hentry","real_cat-food-beverage","real_cat-influencer-relations","real_cat-press-relations"],"acf":[],"yoast_head":"\n
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