{"id":4805,"date":"2026-02-18T10:01:28","date_gmt":"2026-02-18T15:01:28","guid":{"rendered":"https:\/\/franchir.ca\/realisation\/hyba-immersion-etude-de-cas\/"},"modified":"2026-02-18T11:18:08","modified_gmt":"2026-02-18T16:18:08","slug":"hyba-immersion-case-study","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/hyba-immersion-case-study\/","title":{"rendered":"Hyba Immersion : When Well Being Becomes a Brand Experience"},"content":{"rendered":"\n

context<\/h2>\n\n\n\n

For the launch of its Spring 2026 collection, Hyba<\/a> aimed to build on the success of the 2025 event while elevating the experience. The ambition was clear: to create a distinctive moment rooted in wellness and movement, driven by a strong technological scenography.<\/p>\n\n\n\n

Designed to support active women in their everyday movement, the collection deserved to be experienced rather than simply presented. Franchir therefore developed a custom activation at Oasis Immersion<\/a>, where visual projections, immersive soundscapes and enveloping staging amplified the physical experience.<\/p>\n\n\n\n

The event needed not only to captivate from an experiential standpoint, but also to generate a strong volume of organic content, maximize impressions and position Hyba as a brand that innovates in the way it connects with its community.<\/p>\n\n\n\n

Objectives<\/h2>\n\n\n\n
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Introduce<\/mark><\/strong> the Spring 2026 collection within a distinctive, immersive and technology-driven setting.<\/p>\n<\/div>\n\n\n\n

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Build a strong connection<\/mark><\/strong> between the brand, media and content creators.<\/p>\n<\/div>\n\n\n\n

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Have the guests test<\/mark><\/strong> the garments in action to demonstrate comfort and performance.
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Increase social posting <\/mark><\/strong>compared to the Spring 2025 launch event.<\/p>\n<\/div>\n\n\n\n

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Maximize impressions <\/mark><\/strong>and the media value generated.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Strategy<\/h2>\n\n\n\n