{"id":5180,"date":"2026-07-16T14:22:13","date_gmt":"2026-07-16T18:22:13","guid":{"rendered":"https:\/\/franchir.ca\/realisation\/le-moment-bisou-une-experience-qui-se-partage\/"},"modified":"2026-07-16T14:53:13","modified_gmt":"2026-07-16T18:53:13","slug":"le-moment-bisou-une-experience-qui-se-partage","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/le-moment-bisou-une-experience-qui-se-partage\/","title":{"rendered":"The Bisou Moment: An Experience Meant to Be Shared"},"content":{"rendered":"\n

context<\/h2>\n\n\n\n

With Bisou<\/strong> wine, Symbiose sought to introduce its brand universe while building an authentic connection with consumers by becoming part of life’s simple, spontaneous moments.<\/p>\n\n\n\n

To support the launch of this Chardonnay in Qu\u00e9bec, Franchir was tasked with developing an influencer campaign designed to introduce the product to carefully targeted communities. Through the creation and delivery of custom PR packages, the objective was to transform the discovery of Bisou<\/strong> into a memorable brand experience, with every element reflecting the brand’s spirit of conviviality, sharing, and togetherness: the Bisou Moment<\/strong>.<\/p>\n\n\n\n

By combining five organic PR mailers with one paid creator partnership, the campaign generated authentic social media content while ensuring greater consistency and control over key brand messages through the sponsored collaboration.<\/p>\n\n\n\n

objectives<\/h2>\n\n\n\n

The campaign’s objective was to position Bisou<\/strong> wine as a natural part of life’s spontaneous moments, making both the bottle and the PR package symbols of togetherness, conviviality, and shared enjoyment among friends and loved ones.<\/p>\n\n\n\n

More than a simple product seeding initiative, the campaign was designed to create a true brand experience, allowing content creators to immerse themselves in the world of Bisou<\/strong> before sharing it authentically with their communities.<\/p>\n\n\n\n

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  • Introduce<\/strong> <\/mark>Bisou wine, newly available in Qu\u00e9bec, to a targeted audience.<\/li>\n\n\n\n
  • Position Bisou<\/mark><\/strong> as a lifestyle brand that enhances moments shared with friends and loved ones, where every bottle becomes a symbol of connection and conviviality.<\/li>\n\n\n\n
  • Encourage<\/mark><\/strong> content creators to embrace the Bisou brand universe through a creative experience that inspires authentic and engaging content.<\/li>\n\n\n\n
  • Motivate<\/mark><\/strong> content creators to share their experience across social media, amplifying brand visibility and generating consumer interest in Bisou<\/strong> wine.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Strategy<\/h2>\n\n\n\n

    The success of the organic PR mailers was largely driven by their interactive and artistic nature. Designed as a true brand experience, each package invited content creators to discover and immerse themselves in the world of Bisou<\/strong>, rather than simply receive a bottle to sample.<\/p>\n\n\n\n

    To create a true Bisou Moment<\/strong>, each bottle of wine was paired with fresh pink-toned flowers displayed in an empty Bisou<\/strong> bottle repurposed as a vase. A DIY wine glass charm kit also allowed creators to personalize the experience, adding a unique touch to their tasting moments.<\/p>\n\n\n\n

    Completed with branded stickers, a wine fact sheet, and a canvas tote bag, every element of the package was thoughtfully curated to reflect the Bisou<\/strong> brand identity while encouraging authentic, natural, and highly shareable content across creators’ social channels.<\/p>\n\n\n\n

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