{"id":5369,"date":"2026-10-26T15:58:11","date_gmt":"2026-10-26T19:58:11","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=5369"},"modified":"2026-10-26T16:12:48","modified_gmt":"2026-10-26T20:12:48","slug":"public-relations-put-alloprofs-grandes-revisions-in-the-spotlight","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/public-relations-put-alloprofs-grandes-revisions-in-the-spotlight\/","title":{"rendered":"Public Relations Put Alloprof\u2019s Grandes r\u00e9visions in the Spotlight"},"content":{"rendered":"\n

Context<\/h2>\n\n\n\n

As exams season approached, Alloprof launched the second edition of the Grandes r\u00e9visions<\/em> in May 2026, a series of free events designed to help high school students prepare for Quebec\u2019s provincial exams.<\/p>\n\n\n\n

Following a successful first edition in 2025, which focused on French exams and attracted nearly 20,000 students, the 2026 edition expanded to cover four key subjects: mathematics, French, history and science.<\/p>\n\n\n\n

To support Alloprof\u2019s goal of reaching more than 75,000 students through live review sessions and replays on YouTube and TikTok, Franchir developed a public relations strategy combining media relations and influencer outreach to maximize visibility among target audiences.<\/p>\n\n\n\n

Objectives<\/h2>\n\n\n\n
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Support Alloprof in achieving its goal of reaching 75,000 students through Grandes r\u00e9visions by leveraging strategic communications and public relations<\/mark><\/strong>.<\/p>\n<\/div>\n\n\n\n

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Position Alloprof as an essential partner in academic success<\/mark><\/strong> and help students succeed in their provincial exams.<\/p>\n<\/div>\n\n\n\n

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Showcase Alloprof\u2019s educational expertise, the relevance of its resources and its ability to respond innovatively to students\u2019 needs during a crucial period of the school year<\/mark><\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Strategy and Execution<\/h2>\n\n\n\n

To help Grandes r\u00e9visions reach as many students as possible, Franchir orchestrated a campaign combining broad media and public outreach with targeted initiatives involving digital personalities popular among young audiences.<\/p>\n\n\n\n

Public Relations<\/em><\/strong><\/p>\n\n\n\n

A press release was distributed in late April to announce Grandes r\u00e9visions, highlighting two key developments:<\/p>\n\n\n\n

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  • Expansion of Grandes r\u00e9visions:<\/strong> The initiative, previously focused exclusively on French, was expanded to cover four core high school subjects: French, mathematics, history and science.<\/li>\n\n\n\n
  • Parent-focused event:<\/strong> A dedicated webinar was held on May 12, 2026, to help elementary school parents support their children in preparing for French exams.<\/li>\n<\/ul>\n\n\n\n
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    The campaign also leveraged a spokesperson well known and appreciated by young audiences, supported by a targeted media tour to increase awareness of Grandes r\u00e9visions.<\/p>\n\n\n\n

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    • Emy Lalune<\/strong>, a content creator and former teacher, was brought on board as a co-host for the review sessions and spokesperson for a targeted media tour on May 4, 2026, focusing on lifestyle, youth-oriented and radio outlets.<\/li>\n\n\n\n
    • Pascal Bonaldo and Rosianne Arseneau<\/strong>, also acting as spokespersons, participated in interviews with news and education-focused media, including La Presse, Radio-Canada, 98.5 FM and Noovo Info.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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      Influencer Outreach<\/em><\/strong><\/p>\n\n\n\n

      Fifteen digital personalities with strong influence among young audiences were selected to receive personalized packages designed as exam kits, featuring quiz questions based on topics covered in Quebec\u2019s provincial exams.<\/p>\n\n\n\n

      The initiative encouraged influencers to put their knowledge to the test alongside their parents, friends and family, reinforcing the campaign\u2019s central message: \u201cPractice makes perfect.\u201d<\/strong><\/p>\n\n\n\n

      The goal was to encourage young audiences to take part in the review sessions on TikTok and YouTube.<\/p>\n\n\n\n

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