{"id":5410,"date":"2026-11-04T09:57:50","date_gmt":"2026-11-04T14:57:50","guid":{"rendered":"https:\/\/franchir.ca\/?post_type=realisation&p=5410"},"modified":"2026-11-04T10:11:28","modified_gmt":"2026-11-04T15:11:28","slug":"bac-impact-making-recycling-second-nature-and-a-national-anthem","status":"publish","type":"realisation","link":"https:\/\/franchir.ca\/en\/realisation\/bac-impact-making-recycling-second-nature-and-a-national-anthem\/","title":{"rendered":"Bac Impact: Making Recycling Second Nature\u2026 and a National Anthem!"},"content":{"rendered":"\n

context<\/h2>\n\n\n\n

In 2026, Bac Impact<\/a> became a major partner of Qu\u00e9bec\u2019s F\u00eate nationale celebrations for the first time.<\/p>\n\n\n\n

With proper sorting at the source playing a critical role in the effectiveness of Qu\u00e9bec\u2019s recycling collection system, Bac Impact aimed to help Quebecers better understand and adopt good recycling habits.<\/p>\n\n\n\n

One of the main challenges was reaching younger audiences, who are often harder to engage through traditional channels, with a public awareness message that would capture their attention and encourage active participation.<\/p>\n\n\n\n

The F\u00eate nationale presented a unique opportunity to connect with audiences during a celebration that brings people together and is deeply rooted in Qu\u00e9bec culture.<\/p>\n\n\n\n

As part of this collaborative project involving multiple partners and areas of expertise, Franchir was tasked with developing a partnership with Claude Cobra of Bleu Jeans Bleu, coordinating a video production, leading a media relations campaign, and designing and executing an on-site activation at the Plains of Abraham.<\/p>\n\n\n\n

Objectives<\/h2>\n\n\n\n