About us
FRANCHIR is a marketing communications agency recognized for its expertise in strategy, brand activation and public relations.
In order to connect your target audience(s) with your brand, we believe you must tap into their interests, engage with the communities they belong to and the values they hold dear.
Our Team
Our vision
FRANCHIR was founded in 2022 by Anne-Marie Caron and Mireille Azema. The agency builds on their industry-leading expertise in public and media relations, brand activation and strategy.
With the aim of applying best practices from their profession to meet the needs of FRANCHIR’s clients, Anne-Marie and Mireille also sought to create a communications agency in sync with the new ways of working that emerged during the pandemic.
FRANCHIR thus had the distinct advantage of launching with this new reality already in place, rather than having to adapt to it.
With a reduced and more flexible work schedule, but regular compensation, a better organization of tasks and assignments, and a hybrid work structure, FRANCHIR has embraced trust as its core principle, thereby creating cohesion and healthy relationships within its team.
Application
Do our projects speak to you? Do you want to learn from the best and share your expertise?
Submit your application here.
Work conditions
FRANCHIR offers stimulating work conditions that will allow you to flourish in a healthy work environment where trust and openness reign.
We offer the following:
- a reduced and flexible work schedule;
- an official EDI policy;
- a well-defined salary policy and scale that is accessible to all;
- competitive compensation;
- regular progress check-ins scheduled with your supervisor(s) rather than a mere annual evaluation;
- a minimum three weeks of paid vacation, not including public holidays or the closure of the agency over the Christmas break;
- the opportunity to take training relevant to your work and the agency’s expertise;
- a stipend covering 75% of your monthly mobile phone bill;
- outings, happy hours, teambuilding activities, team retreats, etc.
Why FRANCHIR?
To choose is to empower, to encourage. By choosing us, you will be supported by an agency that adheres to the highest standards of social and environmental responsibility as well as governance. FRANCHIR is an agency led by women.
Our impact
The bottom line for FRANCHIR: it is no longer possible to have infinite growth in a world of finite resources. We can’t wait for regulations to get stricter before taking action. Companies’ business models must change. For FRANCHIR, it’s also about putting an end to individualism and taking part in concrete actions within our community.
It is so relevant to ask ourselves how, at our scale, we can move towards a new equilibrium and thus imagine a new paradigm.
Might one of the solutions be to rethink our relationship to time? By working differently / less, we would have more time to invest in projects, in our community.
Each person’s understanding of the value of time and work represents one of the keys to reducing our ecological footprint. Produce less to consume less.
Within three years, FRANCHIR will join the B Corp movement and donate 1% of its profits to causes that contribute to the preservation of the planet.
It should be noted that members of our team are involved in the Masse Critique collective, which works to reduce the socio-environmental footprint of the communications industry in Quebec, as well as the Réseau des femmes en environnement and the Société québécoise des professionnels en relations publiques.