Franchir continues its momentum, solidifying its position as a leader in strategic communications in Québec. By launching several new mandates in the agri-food sector, the agency is setting the table for a year rich in flavour and creativity. From production to plate, Franchir stands out as a partner of choice for local food brands looking to nourish both the hearts and minds of Quebecers.
Les Éleveurs de volailles du Québec have selected Franchir to orchestrate two major public relations campaigns. Following the success of Poulet du Québec, carried out in collaboration with Archipel, Franchir will also lead the 2025 Holiday Turkey campaign, a festive initiative that puts a fresh twist on a beloved holiday classic. Both mandates celebrate the unifying, generous and deeply rooted traditions of Québec’s culinary heritage, while infusing them with humour and a contemporary edge.
In addition, Franchir is celebrating the richness and diversity of local products with Papilles through two campaigns spotlighting Québec terroir. This winter, Québec Ice Cider will take centre stage in an elegant, sensory-driven campaign designed to reintroduce this boreal elixir as an exceptional product and a refined gift. At the same time, Franchir will showcase the Producteurs de Bleuets Sauvages du Québec through a promotional campaign aimed at increasing awareness and perceived value of this unique fruit, while mobilizing the industry around its local and sustainable market positioning.
Finally, for a third consecutive year, Nutrinor Coopérative is renewing its trust in Franchir, this time for the development of its annual influencer marketing strategy. Through a year-long ambassador and content creator program, the Nutrinor, Fromagerie Perron and Charcuterie Fortin brands will continue to highlight their local expertise, authenticity and artisanship to a broad audience.
“These new mandates reflect the breadth and diversity of our expertise, as well as the lasting trust of our partners,” says Anne-Marie Caron, President of Franchir. “Whether through mass reach or immersive experiences, we are committed to combining creativity, strategy and humanity to bring local flavours to life, all the way to your plate.”
