Catégorie: Experiential events

Karaoké Radio-Canada: Extended and Enhanced Version!

22 October 2025

context

In January 2025, Franchir was entrusted with the mandate to conceptualize, design, build, install (for selected markets), and operate an interactive on-site experience in the form of a karaoke station proudly branded in Radio-Canada’s colors. The goal was to create a setup that would better represent the brand as a whole while remaining easily transportable across Canada.

In collaboration with the Experiential and Partnerships, Marketing, and Communications teams at Radio-Canada, Franchir oversaw every aspect — from platform development and structural design to song selection — proposing a new, simplified, and inclusive version of the karaoke experience that could be used by all of Radio-Canada’s Francophone markets.

To bring it all together, Radio-Canada’s graphic design team imagined a colorful, dynamic visual world, making each installation eye-catching and inviting for festival-goers. The project spanned over six months from concept to completion.

Objectives

  1. Showcase Radio-Canada’s free Francophone music offering across all its platforms and strengthen its cultural positioning.
  2. Reach new audiences and maximize the visibility of the Radio-Canada brand and its platforms.
  3. Foster public engagement by creating joyful, memorable experiences and encounters.
  4. Put festival-goers at the heart of the activation by ensuring an authentic interaction with the brand.
  5. Encourage meaningful connections by giving the public something tangible to take away.

strategy

A simple, effective karaoke app

  • Develop an ultra-easy, offline app to minimize potential technical issues for ambassadors on site.
  • Review technical challenges from previous karaoke versions and address them before they occur.
  • Pre-install the app on tablets to prevent potential overload or simultaneous-use issues.
  • Conduct concrete, region-specific research to propose a catalog that reflects local tastes and trends.

Surrounding ourselves with experts

  • Engage specialists in both digital development and sound/technical production to ensure informed, feasible choices.

Create an eye-catching look

  • Propose a clean setup that highlights the colorful visual identity imagined by Radio-Canada’s team. We made strategic choices to enhance the karaoke while ensuring each element is useful and integrates naturally with the environment (LEDs, disco ball, storage unit, etc.).
  • Offer a selection of bold costumes to amplify a memorable, immersive participant experience.

Establish a rigorous logistics process

  • Provide a comprehensive, step-by-step training document for assembling the various structures and using the app.
  • Ensure technical support at project launch and equip teams to run successful activations—even remotely.

results

Once again this year, the Radio-Canada Karaoke proved to be a fan-favorite activation at both Les Francos de Montréal and the Montreal Jazz Festival. For festival-goers already familiar with the concept, it was a delightful surprise to discover the karaoke’s refreshed look and upgraded platform. The on-site team received overwhelmingly positive feedback about the new visual identity and the app’s ease of use. The most common comment? The impressive music catalog — featuring 100 songs this summer!

The karaoke created joyful moments and genuine appreciation among amateur singers who felt privileged to take the stage — if only for one song… or two.

In total, more than 3,500 participants enjoyed the installations across both Montreal festivals between June 13 and July 5, 2025. On average, 150 people performed each evening, while crowds of up to 600 spectators gathered to sing along to beloved Francophone classics from Québec.

Highlights

  • 6 months of development
  • 1 simple, offline app
  • 4 Francophone Canadian markets visited by the karaoke
  • A total of 3,600 participants at Montreal festivals
  • Over 6,000 participants in total and more than 26,000 spectators who stopped to enjoy a song in front of the installation

Credits

Ideation and concept | Franchir and Radio-Canada
App development | Sébastien Lhomme
Graphic design | Radio-Canada
Container fabrication | Steel Space
Set design and logistics | Franchir

A Bone-A-Fide Launch for Olymel

10 June 2025

introduction

In April 2025, Franchir teamed up with Olymel to create a signature event celebrating the brand’s refreshed positioning. New products, culinary innovations, and the expertise of Olymel’s specialists took center stage—highlighting the company’s local pride and the quality and flavor of its pork offerings.

To mark the launch, Olymel brought together media and content creators for a hands-on cooking workshop led by corporate chef Marc Laroche and orchestrated by the Franchir team. Guests—well-known figures from the lifestyle and foodie scenes—came together for an event that was truly Bon à l’os

Objectives

  • Showcase Olymel’s new products, including the T-bone pork chop and chimichurri pork flank steak.
  • Demonstrate how to cook Olymel products to their full potential.
  • Create a highly Instagrammable experience!
  • Put up an event that felt both grand and intimate.

Gameplan

  • Bring together media and content creators to unveil Olymel’s latest innovations and new products, including the T-bone and chimichurri pork flank steak.
  • Engage select foodie and lifestyle creators to ensure high-quality content on social media and reach diverse target audiences.
  • Introduce the Olymel team behind the new products and showcase various cooking and preparation techniques for the new pork cuts, guided by corporate chef Marc Laroche.
  • Extend the Olymel experience at home: guests left with a curated gift box featuring Olymel products, easy and delicious recipes, and a custom BBQ-scented candle.
  • Distribute a press release to media outlets, particularly in lifestyle, food, agri-food, and business sections, to amplify the reach of the announcement.
  • Deliver gift boxes to additional relevant content creators in the days following the event.

results

  • The combined public relations and social media visibility efforts generated over 11,232,260 total impressions.
  • There were 109 media mentions, including coverage in L’actualité Alimentaire, Noovo moi, La Terre de chez nous, Samy Rabbat, La Presse, Magazine 7 Jours, and more.
  • In total, 8,109,357 impressions were recorded across local and national media.
  • On social media, the influencer campaign generated 3,122,903 potential impressions.

Credits

Client | Olymel

Public relations and experiential event | Franchir

Cooking workshop | Ateliers & Saveurs

Photography | Elizabeth Gartside

A New Era for Local Business Transfers, Powered by Repreneuriat Québec!

9 June 2025

Context

With nearly 50,000 Quebec businesses expected to undergo ownership transfers within the next five years, Repreneuriat Québec is entering a new chapter—unveiling a bold new identity and expanding its service offering to provide concrete solutions to a major economic challenge and support the prosperity of tomorrow.

Franchir was entrusted with maximizing media visibility for the initiative and organizing the launch event. The results: over 18 million impressions, province-wide coverage, and strong, sustained media interest.

Objectives

  • Announce the CTEQ’s brand transformation.
  • Position Repreneuriat Québec as the Quebec leader in business succession.
  • Leverage data to demonstrate the impact and importance of business transfers in the province.
  • Show how Repreneuriat Québec supports the local economy through its cutting-edge advisory services.
  • Encourage media to attend the event and speak positively about Repreneuriat Québec.

Gameplan

  • Deployment of a proactive media relations strategy targeting major Quebec outlets.
  • Coordination of a launch event attended by over 150 people, including media, partners, and elected officials.
  • Promotion of spokespersons through the creation of media interview opportunities.
  • Performance measured using the PEM tool (media evaluation points).

Results

  • 18,157,228 impressions recorded across local and national media.
  • 27 media mentions, including coverage in Le Journal de Montréal, Le Journal de Québec, La Presse, 98.5 FM, Les Affaires, and several others.
  • 5 interviews conducted with spokespersons.

Credits

Client | Repreneuriat Québec

Branding | Caserne

Media relations and event | Franchir

Hyba: Starting the Year with Comfort and Movement

2 April 2025

Introduction

To launch its Spring 2025 collection, Hyba embraced a unique and inclusive approach. Designed to inspire movement and spark moments of well-being, the collection was unveiled during an event at Studio Milan, where journalists, stylists, and content creators were invited to experience an aerial yoga session while immersing themselves in the brand’s world. Franchir orchestrated this gathering with a focus on authenticity, experience, and human connection.

OBJECTIVES

Introduce the Spring 2025 collection in an experiential and memorable setting.

Create a direct connection between the brand, journalists, and content creators.

Generate organic social media posts.

Provide exclusive access to the design team behind the collection and the leadership team at Reitmans/Hyba.

Strategy

  • Targeted guest list: Over forty individuals approached, including fashion journalists, stylists, and content creators.
  • Immersive concept: An aerial yoga evening set in a calming, inspiring space, with a live harpist providing the soundtrack.
  • Create a wow effect: Offer a unique activity to spark guests’ curiosity and take them out of their comfort zone.
  • Key connections: Exclusive access to Hyba’s design team and Reitmans’ leadership.
  • Logistical incentives: Strategic timing (Tuesday evening), short event duration, and Uber codes provided for transportation in Old Montreal.

Results

23 attendees, including:

  • 9 journalists (Noovo Moi, Véro Magazine, Châtelaine, etc.)
  • 12 content creators
  • 2 stylists

70 pieces of content generated, including:

  • 65.6% stories
  • 15.6% TikTok videos
  • 12.5% reels
  • 6.3% photos

Publication rate: 73.91% of guests shared content

Estimated total impressions: 1,287,385

CREDITS

Public relations & event production | Franchir
Harpist | Cécile Delage
Photographer | Elizabeth Gartside

TEL-JEUNES | 2024 Visibility Report

20 March 2025

INTRODUCTION

For nearly 35 years, Tel-jeunes has been there for Quebec teens, guiding them through their discoveries, first experiences, questions, and challenges by providing an environment tailored to their real needs.

With the significant evolution of the philanthropic sector in recent years, nonprofit organizations like Tel-jeunes must now more than ever communicate their initiatives to showcase their impact, generate support, and maintain an active role in the lives of their target audiences.

In this context, the organization turned to Franchir’s expertise to integrate a strategic public relations component into its communication efforts. This collaboration aims to strengthen Tel-jeunes’ positioning as a key reference and trusted ally for teens in the public sphere.

OBJECTIVES

NOTORIETY
Position Tel-jeunes among 12-17-year-olds as the expert in help-seeking and a trusted ally for teenagers in Quebec, while raising awareness among both young people and their support network about the services offered.

ENGAGEMENT
Showcase Tel-jeunes’ expertise and highlight the organization’s contribution to the teen cause, particularly by leveraging its knowledge to inform, implement initiatives, and demonstrate its concrete commitment to youth.

LOYALTY
Encourage media and influencers to speak positively about Tel-jeunes and proactively seek its expertise to deepen discussions on youth mental health issues. As a result, increase grants and support for Tel-jeunes’ initiatives while encouraging 12-17-year-olds to use its services.

GAME PLAN | STRATEGY

To achieve these objectives, Franchir developed and implemented a strategy based on four key pillars.

  1. Implementation of proactive press relations initiatives throughout the year to support Tel-jeunes’ communication strategy and strengthen its positioning as an expert.
  2. Launch of the 2024 Ambassador Program, including the selection and management of six content creators approved by Tel-jeunes’ youth committee.
  3. Design, production, and coordination of a province-wide tour in October 2024 to connect with young people across Quebec: La Tournée Tj
  4. Establishment of media monitoring to build public affairs intelligence and respond when relevant.

RESULTS

With the support of public relations, Tel-jeunes generated 1,364 confirmed media mentions in Quebec in 2024, highlighting the organization or one of its spokespersons and key messages, including prevention, mental health, education, sexuality, youth, and support services for parents.

These initiatives resulted in a total of 268,023,262 impressions, making it a resounding success!

HIGHLIGHTS

  • 1,364 media mentions
  • 268,023,262 total impressions
  • 28.7% of mentions cited a spokesperson
  • 90.68% of mentions included at least one key message
  • 38.6% of mentions were on the radio
  • 38.2% of mentions were in national media