Catégorie: Food & Beverage

introduction

For a successful experience, there’s an entire process to follow. From the shape of the packaging to the colors of the stationery, every element is carefully chosen to capture the essence of each brand.

Our role in this process is to understand a brand’s needs and strengths, and to propose a creative concept that will inspire content creators to share their experience with their community.

The goal of a creative package is to deliver an experience that is surprising, simple, and true to the brand for the person receiving it.

Naturally, content creators are selected based on their compatibility with the brand — both in terms of personality and type of content.

This kind of mailing also creates an element of surprise, both for the creator receiving it and for their audience. The excitement around receiving the package often sparks curiosity about the brand.

objectives

• Increase brand and product awareness through an original campaign
• Create a package that aligns with the brand and its products
• Deliver a brand-worthy experience through a creative, tailor-made tool
• Encourage smooth, natural content creation for all content creators, regardless of their audience

strategy

Today, one thing is certain: every brand wants to stand out from its competitors and win the hearts of consumers.

To capture attention, you need to be original, creative, authentic — in short… you need to think outside the box! This is exactly what lies at the heart of the strategy behind creating creative packages.

At Franchir, we take the time to listen to each client’s needs and objectives to ensure every element of the package reflects their requests and expectations.

For the campaign with tomaté!, we drew on the brand’s colorful DNA and designed a playful package that highlighted the quality of its so-called ancestral greenhouse tomatoes.

The cooler bags created for Super C were designed to keep food fresh while providing a turnkey experience for content creators.

For Olymel, we chose to approach the brand experience differently by including a BBQ-scented candle along with brand-new products.

This way of surprising recipients and bringing the brand to life sparks conversation in a unique way — all while staying true to its values.

Résutlats

tomaté!

• All packages (11 in total) resulted in stories shares.
• Four creators posted on their feed — three organic posts and one sponsored post.

Super C

• 18 cooler bags were sent.
• In total, three paid content creators posted a video, and seven out of 15 creators shared a story organically.

Olymel

• The package deliveries generated 14 stories from content creators, plus one post and one reel from one of them.
• In total, the potential reach of these mailings was over 296,000 people.

highlights

The content creators who received tomaté! packages all shared organic stories.

For Super C, nearly half of the creators posted stories, also organically.

Finally, for Olymel, feedback from content creators was unanimous: they all enjoyed their experience with the products they received.

In each case, the posts were shared spontaneously — clear proof that the package, the product, and the brand truly resonated with their target audience.

credits

CLIENTS | tomaté!, Super C et Olymel
CREATION / CONCEPTION | Franchir

Introduction

tomaté! is the brainchild of Judith and Dominic Lussier, a visionary couple driven by their passion for genuine, authentic flavor. For years, they have cultivated and shared the richness of original, ancestral-type tomatoes, with meticulous attention to product quality.

To showcase this distinctive world, Franchir was tasked with creating vibrant, colorful gift boxes for influencers and journalists across Quebec. Drawing inspiration from makeup gift sets, Franchir designed boxes that reflect tomaté!’s visual identity and core values: simplicity, indulgence, family, and creativity.

These boxes celebrate the joy of the table through an accessible, interactive, and flavorful experience.

With its playful, warm approach, the brand naturally resonates with moms, foodie content creators, and entrepreneurs — a choice that is as strategic as it is authentic.

Objectives

• Position tomaté! as a leading reference for greenhouse tomatoes in Quebec
• Educate consumers on the quality and authenticity of the original tomatoes grown by tomaté!
• Share the company’s story and values (sustainable farming, local production, family tradition)
• Encourage influencers to talk about tomaté! and create social media content to boost visibility and inspire target audiences to consider the brand

strategy

The packaging, both colorful and playful, reflects the brand’s visual identity without ever detracting from the product itself.
Its clean design highlights the tomato in its simplest form, allowing its unique flavor to take center stage.

On top of the box, an accordion-style brochure introduces different aspects of the tomaté! universe: the company’s story, its mission, an overview of the tomato varieties included in the box, and recipe suggestions to showcase them. It’s a clear, engaging, and mouthwatering way to share the richness of the product.

The entire package offers a turnkey experience for content creators, allowing them to immerse themselves in the tomaté! brand — from greenhouse to plate.

Results

All 11 recipients of a tomaté! package shared at least one story on their account — entirely organically. A vibrant delivery that captured attention, sparked curiosity, and inspired sharing.

Content creator @1ou2cocktails was so taken with the experience that she posted a 100% organic video featuring a cocktail recipe perfectly paired with a tomaté! basil and mozzarella salad.

This high level of participation, without any paid partnership, shows genuine interest in the product.

This creative gift box campaign told the tomaté! story in an original way — without compromising on fun or storytelling.

Because doing things differently also means daring to blend worlds to create something truly memorable.

credits

CLIENT | tomaté!
CONCEPTION / CREATION | Franchir
PHOTOS | Clara-Charlotte Filion