Context
With nearly 50,000 Quebec businesses expected to undergo ownership transfers within the next five years, Repreneuriat Québec is entering a new chapter—unveiling a bold new identity and expanding its service offering to provide concrete solutions to a major economic challenge and support the prosperity of tomorrow.
Franchir was entrusted with maximizing media visibility for the initiative and organizing the launch event. The results: over 18 million impressions, province-wide coverage, and strong, sustained media interest.
Objectives
- Announce the CTEQ’s brand transformation.
- Position Repreneuriat Québec as the Quebec leader in business succession.
- Leverage data to demonstrate the impact and importance of business transfers in the province.
- Show how Repreneuriat Québec supports the local economy through its cutting-edge advisory services.
- Encourage media to attend the event and speak positively about Repreneuriat Québec.
Gameplan
- Deployment of a proactive media relations strategy targeting major Quebec outlets.
- Coordination of a launch event attended by over 150 people, including media, partners, and elected officials.
- Promotion of spokespersons through the creation of media interview opportunities.
- Performance measured using the PEM tool (media evaluation points).
Results
- 18,157,228 impressions recorded across local and national media.
- 27 media mentions, including coverage in Le Journal de Montréal, Le Journal de Québec, La Presse, 98.5 FM, Les Affaires, and several others.
- 5 interviews conducted with spokespersons.
Credits
Client | Repreneuriat Québec
Branding | Caserne
Media relations and event | Franchir
