tomaté!: A Creative Gift Box with Unique Roots

Introduction

tomaté! is the brainchild of Judith and Dominic Lussier, a visionary couple driven by their passion for genuine, authentic flavor. For years, they have cultivated and shared the richness of original, ancestral-type tomatoes, with meticulous attention to product quality.

To showcase this distinctive world, Franchir was tasked with creating vibrant, colorful gift boxes for influencers and journalists across Quebec. Drawing inspiration from makeup gift sets, Franchir designed boxes that reflect tomaté!’s visual identity and core values: simplicity, indulgence, family, and creativity.

These boxes celebrate the joy of the table through an accessible, interactive, and flavorful experience.

With its playful, warm approach, the brand naturally resonates with moms, foodie content creators, and entrepreneurs — a choice that is as strategic as it is authentic.

Objectives

Position tomaté! as a leading reference for greenhouse tomatoes in Quebec
Educate consumers on the quality and authenticity of the original tomatoes grown by tomaté!
Share the company’s story and values (sustainable farming, local production, family tradition)
Encourage influencers to talk about tomaté! and create social media content to boost visibility and inspire target audiences to consider the brand

strategy

The packaging, both colorful and playful, reflects the brand’s visual identity without ever detracting from the product itself.
Its clean design highlights the tomato in its simplest form, allowing its unique flavor to take center stage.

On top of the box, an accordion-style brochure introduces different aspects of the tomaté! universe: the company’s story, its mission, an overview of the tomato varieties included in the box, and recipe suggestions to showcase them. It’s a clear, engaging, and mouthwatering way to share the richness of the product.

The entire package offers a turnkey experience for content creators, allowing them to immerse themselves in the tomaté! brand — from greenhouse to plate.

Results

All 11 recipients of a tomaté! package shared at least one story on their account — entirely organically. A vibrant delivery that captured attention, sparked curiosity, and inspired sharing.

Content creator @1ou2cocktails was so taken with the experience that she posted a 100% organic video featuring a cocktail recipe perfectly paired with a tomaté! basil and mozzarella salad.

This high level of participation, without any paid partnership, shows genuine interest in the product.

This creative gift box campaign told the tomaté! story in an original way — without compromising on fun or storytelling.

Because doing things differently also means daring to blend worlds to create something truly memorable.