A Strategic Hire at Franchir

Franchir is proud to announce the hiring of Adeline Auguin (formerly of Léger DGTL, Canidé) as Account Manager, Digital Communications. With a strong background in content strategy, digital project management, and strategic consulting, Adeline joined the team in recent weeks to play a leading role in the development of the agency’s digital communications department.

Since her arrival, Adeline has been instrumental in structuring Franchir’s digital offering, strengthening strategic support for clients, and helping deliver campaigns that are ever more human, creative, and impactful.

“Growth means surrounding yourself with the right people,” says Anne-Marie Caron, President of Franchir. “Adeline’s arrival marks a key step in the evolution of our agency. Her presence not only brings structure to our digital expertise, but it also enhances our ability to advise clients on their online digital positionning. Her vision, discipline, and authentic, people-first approach are invaluable assets. We’re thrilled to have her on board!”

Adeline brings over ten years of experience in strategic communications, digital media, and content management. Prior to joining Franchir, she held various roles that allowed her to combine strategic vision, editorial creativity, and the management of complex projects.

“Joining Franchir felt like a natural fit,” says Adeline. “The agency reflects everything I look for: a human-centered approach to communications, a team built on trust, and a clear ambition to offer the best possible client experience. Beyond its inspiring female leadership, I was drawn to Franchir’s strategic vision, rigor, and creative energy. I’m excited to contribute to this exciting journey.”

This appointment reflects Franchir’s commitment to strengthening its position as a trusted partner for organizations seeking communications that are authentic, effective, and aligned with their values.

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