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The agency is thus fulfilling an ambition that has driven it since day one.

Franchir is proud to announce that it has officially achieved B Corp certification — an international distinction awarded to companies that uphold the highest standards in governance, sustainability, and human resource management, while delivering projects with strong social impact. Franchir now joins a growing movement of organizations in Québec and around the world that are committed to doing business differently, with a genuine focus on their social, economic, and environmental impact.

Founded in 2022 by Mireille Azema and Anne-Marie Caron, Franchir embraced the core principles of the B Corp movement from day one, with the strong intention of earning certification by its second anniversary. After a rigorous evaluation and auditing process launched in September with B Lab (the organization behind the B Corp certification), Franchir successfully demonstrated a concrete, impact-driven business model — one that supports purpose-driven clients, offers exceptional working conditions, and upholds sound governance.

“Obtaining this certification has been a goal Mireille and I have cherished since 2022,” says Anne-Marie Caron, President of Franchir. “From the beginning, we set out to create a different kind of agency. Founded in the aftermath of the pandemic, Franchir had the space to build something new — shaped by the lessons of 2020–2021 and the deep professional maturity they brought.”

For Franchir, becoming B Corp certified is a meaningful recognition that the agency’s management and governance decisions since its founding have made a real impact — both on society and on the day-to-day work life of its team members. That said, Franchir isn’t resting on its laurels. The agency is already looking ahead to its recertification process, set for the end of 2027.

Want to learn more about Franchir’s B Corp journey? Follow us on social media for updates!

So, You’ve Successfully Organized Your Sister’s Baby Shower? Your partner’s 40th birthday? Or, the ultimate challenge—your closest friends’ wedding? And it was such a resounding success, with happy tears all around, that you now believe you have what it takes to launch a career in event planning? Maybe… But maybe not!

Our colleague Lisa-Marie, Project Manager in Experiential Events, recently shared the ins and outs of her expertise during a lunch & learn. And we learned that when it comes to bringing a brand to life on the ground, all the goodwill in the world will never replace dedicated field teams, a top-tier network of suppliers, an exceptional ability to manage the unexpected, and above all, a flawless knack for problem-solving! Here’s a recap of what we took away.

What is Experiential Event Planning?

Experiential events create lasting memories. Immersive experiences generate deep emotional connections that strengthen brand loyalty. As we often say: People might forget what you told them, but they’ll never forget how you made them feel!

In-person interactions allow for tailored messaging. Our Franchir ambassadors can adapt their approach based on the location, audience, and conversation length—far beyond what an ad could achieve.

Observing audience reactions firsthand provides immediate feedback on products and services, giving brands valuable consumer insights.
By engaging with participants directly, we can capture authentic testimonials, naturally boosting brand awareness. It’s also the perfect opportunity to involve influencers and brand loyalists in a strategic visibility campaign. Positive experiences encourage organic word-of-mouth, amplifying the impact.

Why Trust Experts Like Franchir?

1. Mastery & Consistency: Our team is hands-on, bringing unmatched adaptability, problem-solving, and proactive solutions when challenges arise

2. Transparency & Trust: We provide clear visibility on experiential event costs and work only with trusted suppliers and brand ambassadors.

3. Thorough Follow-Ups: We conduct regular check-ins and always debrief post-event to evaluate key successes and lessons learned.

4. Standout Creativity: With a portfolio of 5,000+ events nationwide, our team delivers impactful, innovative ideas that leave a lasting impression.

5. Exceptional Team: We carefully recruit and train our field teams, selecting ambassadors based on their personality and alignment with the brand.

So, planning events for your loved ones is one thing—but years of experience, a strong and tested network, and boundless creativity are what truly create unforgettable brand experiences.

INICI, un organisme basé à Montréal qui accompagne les personnes immigrantes dans leur intégration à la société québécoise, a choisi de faire confiance à Franchir pour un mandat d’accompagnement en communications et médias sociaux. INICI propose des services tels que des cours de français, de l’aide à la recherche d’emploi et des conseils aux employeurs pour favoriser l’intégration professionnelle des personnes immigrantes. 

Dans le cadre du mandat d’une durée d’un an, Franchir est amenée à poser un regard stratégique sur l’ensemble des communications d’INICI afin de conseiller l’organisme et de l’aider à se positionner comme une référence en intégration et accompagnement des personnes nouvellement arrivées au Québec. Quand on sait que bon nombre de nouveaux·elles arrivant·e·s utilisent les plateformes numériques pour s’informer sur leur destination d’accueil, INICI pourra compter sur l’expertise de Franchir afin de rejoindre un maximum de personnes de façon efficace et pertinente.

« INICI est un organisme avec une mission très importante et nous sommes très heureux·euses de la confiance que sa direction nous accorde, affirme Anne-Marie Caron, présidente de Franchir. En participant à son positionnement, nous voulons aider INICI à avoir une plus large portée, tant auprès des personnes immigrantes que des parties prenantes qui assurent que l’organisme puisse continuer à dispenser ses services d’intégration. Franchir est fière de la confiance accordée par INICI et de pouvoir participer au succès de cet organisme! »

« Dès le premier contact, nous avons compris que Franchir et son équipe étaient la ressource parfaite pour nous accompagner, dit Marie-Laure Konan, directrice générale d’INICI. Leur conscience des enjeux en communication numérique ainsi que leur vision et leur compréhension de notre écosystème sont d’une grande valeur pour nous soutenir dans la prestation de nos services et dans notre positionnement, alors que l’immigration est plus que jamais un sujet prioritaire. »

Notons qu’INICI portrait auparavant de ALPA, et que l’organisme célèbre cette année son 40e anniversaire.