Press relations, also known as media relations, refers to the interactions that take place between public relations specialists and one or several journalists. Whether in print (newspapers, magazines, etc.), electronic (radio, television) or digital media (Web, blog, podcast, etc.), they are often essential to an organization’s reputation and prominence, as they allow for the fostering of a relationship of trust, appreciation and support.
Thus, press relations are the best way to influence public opinion or a specific audience in a strategic direction. Public relations and press relations form an inseparable couple that must be managed in a consistent and consolidated way.
