Public Relations

Public relations is about managing the public’s perception of an organization. This involves creating and sharing stories that communicate the organization’s values and mission, building relationships with key stakeholders and responding to the public’s requests.

Relevant methods

Press relations

Whether it’s dispatching press releases, pitching the media or positioning spokespersons, we know all the levers to ensure the success of your press relations initiatives.

Relationships with influencers

A network of influencers can make or break your brand’s reputation and the tone of your messages. This is especially true on social networks and in tight-knit communities. Whether it’s sending a parcel, inviting people to share in an experience and more, creativity is always at play. Beware of the distinction with influence marketing!

Events

Internal communications | Employer brand

The first ambassadors are often the front-line stakeholders. They are the ones who can attest to your values as well as the vision of the organization

Storytelling

This is nothing new, but it’s more important than ever to have a strong and consistent narrative to sustain brand awareness. Whether it’s through writing, podcasts or video, tap into your target audience’s emotions; let them know who you are and what you do.

Our commitment

We are committed to the highest ethical standards in public relations. In fact, we are a member of the Société québécoise des professionnels en relations publiques (SQPRP) and a signatory to its code of ethics.

Our Work