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Social media

Social media

Social networks are online platforms that allow users to create profiles, share information and communicate with other Internet users. The most popular social networks are Facebook, Instagram, Twitter, LinkedIn, TikTok and Snapchat, among others. They allow subscribers to stay in touch with family and friends, make new friends, share photos and videos, and keep up with the news.

Social media, on the other hand, refers to all online communication spaces that allow individuals to share content, opinions and information. Social networks are part of it, along with other types of platforms such as forums, blogs, video sharing sites, product review and photo sharing sites, podcasts, news sites, etc.

In sum, social networks are a subset of social media. The former focus on communication and social relationships, while the latter encompasses a broader range of online communication platforms that can include content of various kinds.

Here are some examples of social networks:

Facebook
Instagram
Twitter
LinkedIn
TikTok
Snapchat
Pinterest
YouTube (despite being considered a social media)

The previously mentioned social media:

Online discussion forums (such as Reddit)
Blogs (such as Lydiane autour du monde)
Video sharing sites (such as YouTube)
Product review sites (such as Amazon)
Video game review sites (such as IGN)
Photo sharing platforms (such as Flickr)
Podcast platforms (such as Spotify or Apple Music)
News sites (such as Radio-Canada or CNN)
E-commerce platforms (such as Amazon or Etsy)

It is important to note that this list is not exhaustive. There are many other examples of social networks and social media.

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info@franchir.ca

Agence FRANCHIR
5972, 2nd avenue
Montreal (Quebec) H1Y 2Y9

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Mireille Azema

Co-Founder and Executive Director

With nearly 20 years of communications and marketing experience under her belt, Mireille has built up a wealth of agency experience. With more than 5,000 events across Canada to her name, she has mastered every component of a successful brand activation in the field.

Over the course of her career, she has carried out events of all stripes: corporate, company branded, B2B, sponsorship activations and stunts for clients such as Danone, Keurig, VIA Rail, Radio-Canada, Mobilia, Cirque du Soleil and many others. Her management skills and creativity make her an excellent advisor to our clients.

Email: mireille.azema[a]franchir.ca

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Anne-Marie Caron

Co-Founder and President

With a communication sciences degree from University of Montréal and over ten years of experience in public relations, communications, marketing and management, Anne-Marie is known for the vast network of contacts and business partners she has cultivated over the course of her career.

She is the recipient of a Woman of Distinction Award in the communications category from the Women’s Y Foundation and of half a dozen Awards of Excellence from the Société québécoise des professionnels en relations publiques. She was listed in the “Rising Star” category in the 2021 and 2022 Palmarès des entreprises au féminin rankings published by Premières en Affaires.

Email: amcaron[a]franchir.ca

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Rosiane Tessier

Public relations, Senior advisor

Rosiane’s passion for public relations is built around a vast experience in strategic communication, media relations, and creative marketing initiatives. With over 7 years of corporate experience, she has acquired solid skills in planning impactful marketing and communication campaigns, implementing public affairs strategies in crisis management, and developing lasting relationships in the business world. Her collaborative approach, her creativity and her ability to orchestrate complex projects make her a valuable collaborator in promoting our clients and their projects. Her greatest strength is the creation of synergies between strategic vision and operational execution, an added value for our public relations team.

Email: rosiane.tessier[a]franchir.ca

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Maude Ouellette-Archambault

Account Executive – Public Relations

A graduate in Marketing Administration at HEC Montreal, Maude knows how to wear many hats within the agency; press relations, influencer marketing, nothing stops her! Her sense of contact and her thirst for knowledge allow her to meet the needs of clients and to welcome new challenges with open arms.

Email: maude.ouellette[a]franchir.ca

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Joannie Chamberland

Account executive and digital planner

With over 8 years of experience in the exciting world of agencies, Joannie has held various positions that allowed her to develop a versatile expertise. Throughout her career, she has taken on roles such as Community Manager, Content Editor, Social Media Specialist, Strategist, Content Strategist, and Account Manager. Her passion for reading and writing has also led her to build an extensive portfolio of writing for a diverse clientele.

Equipped with a sociable personality and contagious enthusiasm, Joannie excels in collaboration and agility, two essential values for guiding clients towards achieving their goals. She stands out for her creative and dynamic approach, as well as her ability to analyze client needs and propose innovative and effective solutions.

Convinced that communication is the key to any successful relationship, Joannie always strives to cultivate authentic and lasting relationships, based on trust.

Email: joannie.chamberland[a]franchir.ca

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Juliana Bedwani

Events and communications project manager

With her contagious enthusiasm and a proven ability to tackle new challenges, Juliana has played a central role in over a hundred brand activations as an ambassador, thereby developing a proven passion for the events industry. Holding a degree in marketing and project management, she brilliantly combines her theoretical knowledge with practical field expertise and experience. Known for her creativity, autonomy, and organizational skills, Juliana is committed to orchestrating events that meet and exceed expectations, thus ensuring complete satisfaction for both clients and partners.

Email: juliana.bedwani[a]franchir.ca

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Lisa-Marie Minier

Lisa-Marie Minier

Project manager, Events

Having worked in the event industry for over 10 years, Lisa-Marie has held virtually every position in production. This progression has enabled her to fully understand and master all the aspects and challenges inherent in producing multidisciplinary events and artistic projects. The accumulation of her expertise, first in the field, then in different management positions, makes her a versatile manager with a 360° vision of each project. Curious and assertive, she has a knack for building solid, trusting relationships with her clients. Her creative spirit, attention to detail and positive energy set her apart within a team, and contribute to creating unique and innovative activations that are adapted to each client’s reality.

Lisa-Marie Minier

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Kyanna Laporte

Coordinator, public relations

Kyanna is a passionate public relations professional, holding a Bachelor’s degree in marketing from HEC Montréal. With an insatiable thirst for learning and constant curiosity, she loves taking on new challenges. The importance she places on interpersonal relationships is evident in her ability to create lasting connections with journalists, influencers, clients, and colleagues alike. She combines her academic training with a strategic approach to create impactful initiatives. Dynamic and versatile, she brings positive and creative energy to the public relations team!

Email: kyanna.laporte[a]franchir.ca

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Charles Durivage

Office Manager

Charles has a very diversified profile, combining communications, design, and management. With over 10 years of experience in various positions within several marketing communication firms, he has developed a solid understanding of the agency world. On the brink of his tenth professional anniversary, he decided to explore a short new career in interior design, where he honed his aesthetic sense and understanding of workspace environments. However, the twists and turns of life brought him back in an agency setting, where this time he discovered a great interest for management, administration, and corporate culture development. As the office manager at Franchir, Charles pays attention to both numbers and the working environment of his colleagues. There isn’t a single corner of the agency that is a secret to him!

Email: info[a]franchir.ca