Strategy

Define your brand positioning, develop your communication plan, map out your social media actions and create content: these are the pillars of FRANCHIR’s strategy. The objective of this step is to target, through extensive data and research, the opportunities and priorities for your brand or organization.

We have expertise and experience when it comes to creating effective marketing strategies, thanks to our in-depth understanding of marketing communication principles and tactics. FRANCHIR can provide a fresh perspective on your context and develop out-of-the-box, creative concepts that you might not have considered.

Our Approach

Une façon de voir les mandats qui allient toutes les forces de la stratégie, des relations publiques et de l’activation de marque afin de créer des projets hors du commun.

Nous combinons un savoir-faire créatif et pragmatique inspiré de processus de design reconnu, visant à bâtir des relations long terme avec nos clients, collaborateurs et partenaires.

Our methodology

Listen

This phase of the project consists in drawing up a clear picture of the brand as well as its tools, environment and stakeholders.

Establish

Once the groundwork has been laid through the preparatory phase, the reflection stage can begin. This includes (but is not limited to):

Define or refine the target audience(s), build personas and design the customer journey from a communication lens;
Establish the communication axis, the editorial line and the content pillars;
Craft key messages;
Identify potential creative pathways and ideate content packages;
Set a timeline for completion.

Activate

We can then proceed with the implementation of the strategy. We are equipped to accompany you with:

content creation
public relations
events and brand activation
social media management

Adapt

Our collaboration doesn’t stop there. Each community and brand have their own reality and unique set of circumstances. Analyzing the results of our efforts allows us to adapt our strategy and set benchmarks for the future.

Our adaptation processes include:

a qualitative and quantitative analysis of the results and data;
recommendations for optimization.

Our commitment

As marketing is a constantly evolving field, FRANCHIR makes sure to stay on top of best practices in order to offer sustainable solutions and responses that meet the highest standards of social and environmental responsibility. Additionally, some of our employees are members of the Masse Critique collective, an NPO that works to reduce the socio-environmental footprint of the communications industry in Quebec.

Our Work