Catégorie: LGBTQ+

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305, Bellechasse Street, Unit 212
Montreal (Quebec)
H2S 1W9

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Mireille Azema

Co-Founder and Executive Director

With nearly 20 years of communications and marketing experience under her belt, Mireille has built up a wealth of agency experience. With more than 5,000 events across Canada to her name, she has mastered every component of a successful brand activation in the field.

Over the course of her career, she has carried out events of all stripes: corporate, company branded, B2B, sponsorship activations and stunts for clients such as Danone, Keurig, VIA Rail, Radio-Canada, Mobilia, Cirque du Soleil and many others. Her management skills and creativity make her an excellent advisor to our clients.

Email: mireille.azema[a]franchir.ca

Anne-Marie Caron, MBA, PRP

Co-Founder and President

Graduated with an MBA in Business Administration from HEC Montréal and a degree in Communication Sciences from the Université de Montréal, Anne-Marie brings over twelve years of experience in public relations, communications, and management. She is recognized for the extensive network of contacts and business partners she has built throughout her career.

Recipient of the 2025 Women’s Leadership Award from the Chambre de commerce de l’Est de Montréal, the 2018 Young Woman in Communications Award from the YWCA Foundation, and over ten Awards of Excellence from the Société québécoise des professionnels en relations publiques, she was also featured in Premières en Affaires’ Women in Business Rankings in 2021 and 2022 in the Rising Star category.

Email: amcaron[a]franchir.ca

Dominique Gagnon

EXECUTIVE DIRECTOR, PUBLIC RELATIONS

Dominique Gagnon is a communications and public relations strategist recognized for her dynamism, creativity, and structured approach. With nearly 15 years of experience, she has held key roles at Bell Media, Weber Shandwick, Groupe V Média, and Québecor before establishing her consulting practice. Versatile and proactive, she navigates seamlessly between corporate, cultural, and creative environments, allowing her to thrive across diverse sectors ranging from retail to culture to philanthropy. With strong expertise in brand storytelling, media campaign management, and digital communications, Dominique draws on her diverse background in journalism and content management to design strategies that resonate and build lasting connections.

Email: dominique.gagnon[a]franchir.ca

Rosiane Tessier, PRP

Director, Public Relations

Rosiane’s passion for public relations is built around a vast experience in strategic communication, media relations, and creative marketing initiatives. With over 7 years of corporate experience, she has acquired solid skills in planning impactful marketing and communication campaigns, implementing public affairs strategies in crisis management, and developing lasting relationships in the business world. Her collaborative approach, her creativity and her ability to orchestrate complex projects make her a valuable collaborator in promoting our clients and their projects. Her greatest strength is the creation of synergies between strategic vision and operational execution, an added value for our public relations team.

Email: rosiane.tessier[a]franchir.ca

Adeline Auguin

Account manager, Digital communications

Adeline is a digital marketing communication expert with a deep passion for fashion and lifestyle. In a past life, as the co-founder of the Clothe To Me app, she showcased her entrepreneurial spirit by developing an innovative platform that helps users manage their wardrobes efficiently. For more than 10 years, her expertise has focussed on consulting, social media management, content creation and impactful marketing strategies. Her ability to seamlessly blend creativity and strategic analysis and deliver tailored solutions that meet her clients’ specific needs are what make Adeline stand out. At Franchir, we can always rely on her strong team spirit, boundless creativity, and ability to lead large-scale projects.

Email: adeline.auguin[a]franchir.ca

Maude Ouellette-Archambault

Account Executive, public relations

A graduate in Marketing Administration at HEC Montreal, Maude knows how to wear many hats within the agency; press relations, influencer marketing, nothing stops her! Her sense of contact and her thirst for knowledge allow her to meet the needs of clients and to welcome new challenges with open arms.

Email: maude.ouellette[a]franchir.ca

Lisa-Marie Minier

Account executive, Experiential events

Having worked in the event industry for over 10 years, Lisa-Marie has held virtually every position in production. This progression has enabled her to fully understand and master all the aspects and challenges inherent in producing multidisciplinary events and artistic projects. The accumulation of her expertise, first in the field, then in different management positions, makes her a versatile manager with a 360° vision of each project. Curious and assertive, she has a knack for building solid, trusting relationships with her clients. Her creative spirit, attention to detail and positive energy set her apart within a team, and contribute to creating unique and innovative activations that are adapted to each client’s reality.

Email: lisa-marie.minier[a]franchir.ca

Kyanna Laporte

Account executive, public relations

Kyanna is a passionate public relations professional, holding a Bachelor’s degree in marketing from HEC Montréal. With an insatiable thirst for learning and constant curiosity, she loves taking on new challenges. The importance she places on interpersonal relationships is evident in her ability to create lasting connections with journalists, influencers, clients, and colleagues alike. She combines her academic training with a strategic approach to create impactful initiatives. Dynamic and versatile, she brings positive and creative energy to the public relations team!

Email: kyanna.laporte[a]franchir.ca

Marianne Bousquet

Public Relations Coordinator

A graduate of UQÀM with a bachelor’s degree in public relations, Marianne stands out for her curiosity, versatility, and strong listening skills. Always eager to learn, she is interested in a wide range of fields, including health, arts, culture, and leisure. Creative in her ideas and meticulous in her execution, Marianne has developed a strong penwomanship and an affinity for authentic public relations strategies throughout her professional journey. At Franchir, she shines as a dedicated and passionate communicator.

Email: marianne.bousquet [a] franchir.ca

Charles Durivage

Office Manager

Charles has a very diversified profile, combining communications, design, and management. With over 10 years of experience in various positions within several marketing communication firms, he has developed a solid understanding of the agency world. On the brink of his tenth professional anniversary, he decided to explore a short new career in interior design, where he honed his aesthetic sense and understanding of workspace environments. However, the twists and turns of life brought him back in an agency setting, where this time he discovered a great interest for management, administration, and corporate culture development. As the office manager at Franchir, Charles pays attention to both numbers and the working environment of his colleagues. There isn’t a single corner of the agency that is a secret to him!

Email: info[a]franchir.ca