Why is sending packages important in influencer marketing?

introduction

For a successful experience, there’s an entire process to follow. From the shape of the packaging to the colors of the stationery, every element is carefully chosen to capture the essence of each brand.

Our role in this process is to understand a brand’s needs and strengths, and to propose a creative concept that will inspire content creators to share their experience with their community.

The goal of a creative package is to deliver an experience that is surprising, simple, and true to the brand for the person receiving it.

Naturally, content creators are selected based on their compatibility with the brand — both in terms of personality and type of content.

This kind of mailing also creates an element of surprise, both for the creator receiving it and for their audience. The excitement around receiving the package often sparks curiosity about the brand.

objectives

Increase brand and product awareness through an original campaign
Create a package that aligns with the brand and its products
Deliver a brand-worthy experience through a creative, tailor-made tool
Encourage smooth, natural content creation for all content creators, regardless of their audience

strategy

Today, one thing is certain: every brand wants to stand out from its competitors and win the hearts of consumers.

To capture attention, you need to be original, creative, authentic — in short… you need to think outside the box! This is exactly what lies at the heart of the strategy behind creating creative packages.

At Franchir, we take the time to listen to each client’s needs and objectives to ensure every element of the package reflects their requests and expectations.

For the campaign with tomaté!, we drew on the brand’s colorful DNA and designed a playful package that highlighted the quality of its so-called ancestral greenhouse tomatoes.

The cooler bags created for Super C were designed to keep food fresh while providing a turnkey experience for content creators.

For Olymel, we chose to approach the brand experience differently by including a BBQ-scented candle along with brand-new products.

This way of surprising recipients and bringing the brand to life sparks conversation in a unique way — all while staying true to its values.

Résutlats

tomaté!

All packages (11 in total) resulted in stories shares.
Four creators posted on their feed — three organic posts and one sponsored post.

Super C

18 cooler bags were sent.
In total, three paid content creators posted a video, and seven out of 15 creators shared a story organically.

Olymel

The package deliveries generated 14 stories from content creators, plus one post and one reel from one of them.
In total, the potential reach of these mailings was over 296,000 people.

highlights

The content creators who received tomaté! packages all shared organic stories.

For Super C, nearly half of the creators posted stories, also organically.

Finally, for Olymel, feedback from content creators was unanimous: they all enjoyed their experience with the products they received.

In each case, the posts were shared spontaneously — clear proof that the package, the product, and the brand truly resonated with their target audience.