Catégorie: Influencer relations

A Boreal Banquet by the Producteurs de bleuets sauvages du Québec

3 March 2026

Context

To help the Producteurs de bleuets sauvages du Québec reignite local visibility for the berry, the idea of a Boreal Banquet was born. An immersive experience celebrating the uniqueness and richness of Québec’s wild blueberry, where boreal nature, refined gastronomy and a fully sensory universe came together.

In February 2026, guests were immersed in a warm, terroir-inspired atmosphere from the moment they arrived. From the very first cocktail (or mocktail), we introduced a multisensory journey built around boreal flavours.

A four-course gastronomic menu was served to 24 attendees, including partners of the Wild Blueberry Producers of Québec, media representatives and content creators. The experience was designed as a full exploration of the blueberry in all its forms, with each course revealing an unexpected facet of the fruit, showcasing its aromatic complexity, vibrant colour and untamed character.

To extend the experience beyond the evening, curated gift bags were presented at the end of the event, encouraging continued discovery at home while generating post-event content.

Objectives

  • Showcase Québec’s wild blueberry through its versatility, untamed character and distinctive flavour.
  • Reignite visibility for Québec’s wild blueberry
  • Create a powerful sensory immersion around this emblematic berry from Québec’s terroir.
  • Drive authentic and organic content creation.

Stratégy

  • Immersive boreal concept: transform an urban venue into a wintery, boreal setting reflecting the natural environment of Québec’s wild blueberry.
  • Fluid programming: balance tasting, conversation, discovery and content creation opportunities.
  • Targeted guest selection based on credibility and amplification potential.

Results

Just two weeks after the event, more than 96 mentions had been recorded across social media and media outlets, generating a potential reach of 2,169,407 impressions.

On social media alone, 94 posts were published, generating a potential reach of 1,827,407 impressions.

From a media relations perspective, the popular magazine Châtelaine featured the delicious recipe for honey cheesecake with wild blueberry compote on its website and in its newsletter, generating a total of 342,000 impressions.

We can also anticipate four additional media mentions in the coming weeks, which are expected to generate an additional 1,855,000 impressions.

Highlights

Content volume:

  • 94 posts recorded
  • Impressions (views): 1,827,407
  • Reach (number of followers): 848,697
  • 100% of influencers published content
  • 86.2% of the content was published on Instagram

Format distribution:

  • 70.2% of the content was published as stories
  • 23.4% of the content was published as photos
  • 6.4% of the content was published as videos (Reels or TikTok)

Credits

Client | Les Producteurs de bleuets sauvages du Québec 

Conception and event production | Agence Franchir

Public relations | Agence Franchir

Video | Étienne Brière

Caterer | Rhubarbe 

Flower arrangements| Flori Flora

Technical production | Boréal technique

Hyba Immersion : When Well Being Becomes a Brand Experience

18 February 2026

context

For the launch of its Spring 2026 collection, Hyba aimed to build on the success of the 2025 event while elevating the experience. The ambition was clear: to create a distinctive moment rooted in wellness and movement, driven by a strong technological scenography.

Designed to support active women in their everyday movement, the collection deserved to be experienced rather than simply presented. Franchir therefore developed a custom activation at Oasis Immersion, where visual projections, immersive soundscapes and enveloping staging amplified the physical experience.

The event needed not only to captivate from an experiential standpoint, but also to generate a strong volume of organic content, maximize impressions and position Hyba as a brand that innovates in the way it connects with its community.

Objectives

Introduce the Spring 2026 collection within a distinctive, immersive and technology-driven setting.

Build a strong connection between the brand, media and content creators.

Have the guests test the garments in action to demonstrate comfort and performance.

Increase social posting compared to the Spring 2025 launch event.

Maximize impressions and the media value generated.

Strategy

  • Targeted guest selection: Invitation of 14 content creators and 6 media representatives, chosen for their credibility and amplification potential.
  • Immersive concept: A fit core class within a technology-driven environment at Oasis Immersion, integrating visual projections and a sensory atmosphere.
  • Product in real-life context: Guests wore the new collection during the workout, directly testing the garments in motion.
  • High-impact setting: Selection of a visually striking venue to maximize photo and video impact, encouraging the creation of Stories and Reels.
  • Seamless programming: A balanced flow between physical activity, collection discovery, networking moments and content opportunities.

Compared to 2025, the experience was designed to increase the proportion of permanent posts and boost impressions per attendee.

Results

  • 20 attendees, including:
    • 14 content creators
    • 6 media representatives
  • 55 pieces of content generated, including:
    • 83.63% Stories
    • 16.37% posts
  • Publication rate:
    • 95% of invited guests shared content.
  • Total estimated impressions: 1,410,000
  • 1.63 million video views
  • 875 engagements:
    • 101 comments
    • 752 likes
    • 22 share

Participation comparison 2025 vs. 2026:
A 25.96% increase in average impressions per participant between 2025 and 2026.
Significant increase in individual performance and publication rate.

(Data drawn from visibility reports and Stellar 2026)

Credits

Public Relations & Experiential Event Production | Franchir 
Client | Hyba (Reitmans) @reitmans @hyba 
Location | Oasis Immersion (@oasisimmersion)
Fit Core Teacher | Mister Miguel (@mister.miguel)
Photos/Videos | Elizabeth Gartside (@parfumdefemme)
Caterer | Betterave Traiteur (@betterave.traiteur)
Matcha Bar | Monbrewbar (@monbrewbar)

Two Seasons, One Shared Invitation: Discover Local Spirits.

4 February 2026

Context

Distilleries du Québec play a key role in agrotourism and in promoting locally made products. In a context of increased competition, the challenge was to raise awareness of the producers, their expertise, and the diversity of their offerings, while encouraging discovery both on the ground and at point of sale.

Assigned to support the positioning and media visibility of these initiatives, Franchir implemented a strategy combining media relations, collaborations with content creators, and amplification across social media.

This experience and discovery driven approach generated high-quality media coverage, reached complementary audiences, and maximized the impact of the campaigns in terms of both awareness and engagement.

Objectives

Highlighting
the importance of distilleries in regional development.

Encourage media and influencers
to visit microdistilleries, discover the production process, and taste local expertise, while inspiring the public to do the same.

Showcase
Québec distillery products through original and engaging initiatives.

Strategy

Franchir deployed a public relations strategy centered on experience and content.

The summer initiative revolved around a signature object, the shaker, used as a lever to tell the story of distilleries as agrotourism destinations.

The holiday campaign, in turn, focused on targeted shipments of the discovery gift set to media and content creators in order to generate authentic, organic content.

In both cases, priority was given to the complementary use of traditional media and social platforms.

Results

Results for the Shaker campaign

  • 32 media mentions
  • 7,778,673 impressions
  • 5 coordinated interviews

Results for the Discovery Gift Set campaign

  • 29 media mentions
  • 14,615,182 impressions
  • 100% of mentions included a link to the SAQ


The media coverage went beyond mere product promotion to establish a broader narrative around the role of distilleries. Interviews, site visits, and editorial content highlighted the expertise, creativity, and journeys of the distillers, fostering a human, embodied approach rather than an institutional tone.

The quality of the experiences offered and the products sent generated spontaneous, repeated, and unpaid coverage, reflecting genuine interest in the brand and its universe.

Highlights

  • 22,393,855  impressions were generate across local and national media.
  • 849,196 potential impressions were generate through social media.

Credits

Client | Distilleries du Québec

Public and media relations, influencers and content creators relations | Franchir

Oh ouiii – célébrer les bons coups en matière de santé sexuelle

22 January 2026

Contexte

Malgré une plus grande ouverture sur les enjeux de sexualité, le port du condom et le dépistage des Infections transmissibles sexuellement et par le sang (ITSS) tendent à être relégués au second plan chez les jeunes adultes. À l’automne 2025, le Club Sexu souhaitait relancer la conversation et rappeler l’importance de ces gestes de prévention, sans culpabilisation ni tabou. Oh ouiii est née de ce désir de célébrer une santé sexuelle positive, inclusive et assumée.

Objectifs

Accroître la notoriété du Club Sexu et faire connaître ses services, tant dans les milieux collégiaux que dans le réseau de la santé et auprès du grand public.

Faire connaître l’initiative Oh ouiii au plus grand  nombre d’étudiant·e·s et d’intervenant·e·s dans les établissements d’enseignement collégiaux et les professionnel·le·s issus de la santé publique du Québec.

Renforcer l’importance du condom en déconstruisant des mythes entourant son utilisation et dédramatiser le dépistage grâce à une approche ludique, inclusive et ancrée dans la réalité des jeunes.

Stratégie

La stratégie reposait sur une approche intégrée combinant relations publiques et influence. Un angle éditorial positif et rassembleur a été privilégié, soutenu par une offensive médiatique percutante et des collaborations avec des créateur·trice·s de contenu afin de rejoindre les jeunes adultes de façon authentique et pertinente.

Résultats

Résultats globaux de la campagne

L’ensemble des efforts de relations publiques et de visibilité sur les réseaux sociaux représente plus de 3 724 275 impressions totales en lien avec la campagne Oh ouiii.

Résultats de relations publiques

Avec l’appui des relations publiques, nous avons généré 91 mentions confirmées dans les médias du Québec totalisant une portée de 2 684 900 impressions. Les porte-paroles ont contribué au rayonnement de la campagne en accordant 13 entrevues.

Faits saillants : 

  • 2 684 900 impressions dans les médias locaux et nationaux
  • 91 mentions confirmées dans les médias du Québec, dont Fugues, Le Soleil, Le Quotidien et Radio‑Canada
  • 13 entrevues accordées

Résultats de marketing d’influence

Le volet marketing d’influence et de visibilité sur les réseaux sociaux représente près de 18 055 engagements générés.

Faits saillants : 

  • 18 055 engagements générés 
  • 1 039 375 impressions potentielles
  • 4 collaborations rémunérées

Crédits

Client | Club Sexu

Relations publiques, médiatiques et avec les créateur·trice·s de contenu | Franchir

Alloprof, always there to support Québec’s students, parents, and teachers!

9 December 2025

Contex

For the 2025 back-to-school season, Alloprof mandated Franchir to highlight its role as an ally and key educational resource for three specific audiences in Québec:

  • High school students
  • Parents of elementary and high school students
  • Teachers

After an in-depth analysis of these audiences, Franchir proposed a comprehensive campaign integrating public relations, influencer marketing, and media placement. A great challenge—each audience required a personalized approach tailored to its needs and habits.

Colorful ads aligned with Alloprof’s brand, toolkits, and unconventional influencer messaging helped us reach audiences by speaking their language.

Public relations were leveraged to deliver key messages: supporting parents in their child’s learning journey, and providing teachers with a selection of tools to start the school year on the right foot.

In influencer marketing, creators were selected to project a sense of group spirit and mutual support, encouraging young people to turn to Alloprof during team projects or individual study sessions.

Objectives

Position Alloprof as Québec’s academic success ally, helping to lighten the load for parents from the very start of the school year thanks to its tools such as online exercises, educational games, and live chat with a teacher.

Embed Alloprof into the daily routine of students, parents, and teachers so that using its tools becomes second nature for each of them.

Strategy

In order to reach the target audiences identified by Alloprof, various methods were deployed throughout this major campaign.

For our student audience, we partnered with four popular Québec content creators who frequently collaborate with one another. Marie-Anne Farley, Gabriel Gagnon, Aly Brassard, and Shahin Ouest helped establish a sense of community around Alloprof.

This approach allowed us to reach their audiences authentically and integrate more naturally into their usual content.

The collaborative aspect and group spirit promoted through these partnerships enabled us to connect with each creator’s audience in an authentic way and fit seamlessly within their typical creative universe.

Across four videos published on social media, the creators shared engaging, entertaining content highlighting the wide range of resources Alloprof offers to support students throughout the school year.

Parents, meanwhile, were proactively reached through regional and national media outlets.

The strategy also included elevating spokespersons through targeted interview opportunities and leveraging key data and statistics to demonstrate Alloprof’s concrete impact on students, parents, and the broader educational ecosystem.

The messages encouraged parents to (re)discover Alloprof’s resources to support their children with homework—or to lighten their load by using fun learning tools that foster greater autonomy.

Finally, teachers were introduced to helpful new resources and invited to download a dedicated toolkit via Québec podcasts, specialized Facebook groups, and press articles.

Results

The back-to-school campaign achieved widespread visibility across the web, social media, podcasts, and traditional media. In total, 34 million impressions were generated across the campaign’s three components—far exceeding the initial objectives.

Media placement allowed us to reach Alloprof’s three priority audiences through a variety of formats: audio messages, as well as static and animated visual ads.

On the public relations front, our initiatives secured mentions in several well-known traditional media outlets. Through the podcast seeding approach, hosts discussed Alloprof’s featured back-to-school tool, and that same resource was shared in seven relevant Facebook groups, generating 210,360 potential impressions.

Finally, in influencer marketing, the four content creators published collaborative content spotlighting Alloprof’s services and tools available to students. This campaign component alone generated 1,316,400 impressions.

In numbers

Nearly 34 million impressions generated through public relations, influencer marketing, and media placement initiatives.

Media Placement

  • 3,484,212 impressions across our three target audiences
  • 95.15% completion rate on audio messages

Public Relations

  • 179 mentions across media outlets, podcasts, and Facebook
  • 26,423,659 total impressions
  • 13 interviews given by spokespersons

Influencer Marketing

  • Over 1,316,400 impressions
  • More than 50,000 engagements across platforms, for an average engagement rate of 3.74%

Credits

Client | Alloprof
Creative and media | Franchir and Alloprof
Public relations, media relations and content creator relations | Franchir

Reitmans, Secret Society and Sorority

6 November 2025

Context

To present Reitmans’ Fall 2025 collection, Franchir was tasked with ensuring the visibility of the new arrivals while positioning the brand with an Inspired Styler audience. By combining the agency’s experiential event expertise and Reitmans’ in-house public relations, Franchir produced a highly successful event.

Content creators and media personalities gathered for an exclusive 5 à 7 in a warm and mysterious setting, enhanced by the venue’s discreet charm that created a wow effect. Over drinks, bites, and a fashion quiz, guests discovered the fall collection alongside the Reitmans marketing team — the perfect mix for authentic, preppy content creation reflecting the spirit of the collection.

Objectivs

Raise awareness and inspire love for Reitmans’ fall collection — celebrated for its preppy and elegant style — as well as for the brand as a whole.

Create a sense of belonging
and sorority among guests, fostering a warm atmosphere and a feeling of exclusivity.

Focus on details
and key material elements to create a unique environment conducive to content creation and the discovery of the collection.

Strategy

Proximity strategy

To honor the fall collection — as preppy as it is chic — we created a mysterious and exclusive atmosphere. Guests were first invited with a card containing only the essential information to attend the event. Among these details was a clear instruction: to wear a Reitmans shirt that would be sent to their home, styled however they wished. As the guests arrived, the Reitmans Secret Society came to life — each look unique, yet part of a cohesive whole.

To host this secret society, what better place than a secluded venue hidden from prying eyes? The lounge adjacent to the private wine cellar at Le Parloir in Montreal was the perfect setting. With its intimate ambiance, impressive bar, and inviting spaces, everything was in place for a flawless evening. Guests also took part in a team fashion and industry quiz — martinis in hand.

Attention to detail

Costumized buttons featuring the collection’s crest, custom-made furniture to showcase the clothing, a soft and cozy ambiance — every detail was carefully considered to create a sense of belonging and sisterhood. We turned the Reitmans Secret Society into an exclusive yet accessible club.

Results

In total, more than 50 people were invited to the evening event on September 16. The 26 attendees all wore the blue striped shirt gifted by Reitmans, each styled in their own unique way.

A total of 77 mentions of the event appeared on guests’ social media accounts, generating 1,167,832 organic impressions. In addition, every guest shared their appreciation for the evening — whether for the photos taken with friends, the fun fashion quiz, or, of course, the discovery of the new collection.

Highlights

  • 16 content creators in attendance
  • 10 stylists and fashion media representatives present
  • 24 guests shared organic content on their social media, totaling 77 mentions
  • 1,167,832 total impressions

Credits

Client | Reitmans

Event ideation and management | Franchir

Media and content creator relations | Franchir

Why is sending packages important in influencer marketing?

11 August 2025

introduction

For a successful experience, there’s an entire process to follow. From the shape of the packaging to the colors of the stationery, every element is carefully chosen to capture the essence of each brand.

Our role in this process is to understand a brand’s needs and strengths, and to propose a creative concept that will inspire content creators to share their experience with their community.

The goal of a creative package is to deliver an experience that is surprising, simple, and true to the brand for the person receiving it.

Naturally, content creators are selected based on their compatibility with the brand — both in terms of personality and type of content.

This kind of mailing also creates an element of surprise, both for the creator receiving it and for their audience. The excitement around receiving the package often sparks curiosity about the brand.

objectives

  • Increase brand and product awareness through an original campaign
  • Create a package that aligns with the brand and its products
  • Deliver a brand-worthy experience through a creative, tailor-made tool
  • Encourage smooth, natural content creation for all content creators, regardless of their audience

strategy

Today, one thing is certain: every brand wants to stand out from its competitors and win the hearts of consumers.

To capture attention, you need to be original, creative, authentic — in short… you need to think outside the box! This is exactly what lies at the heart of the strategy behind creating creative packages.

At Franchir, we take the time to listen to each client’s needs and objectives to ensure every element of the package reflects their requests and expectations.

For the campaign with tomaté!, we drew on the brand’s colorful DNA and designed a playful package that highlighted the quality of its so-called ancestral greenhouse tomatoes.

The cooler bags created for Super C were designed to keep food fresh while providing a turnkey experience for content creators.

For Olymel, we chose to approach the brand experience differently by including a BBQ-scented candle along with brand-new products.

This way of surprising recipients and bringing the brand to life sparks conversation in a unique way — all while staying true to its values.

Résutlats

tomaté!

  • All packages (11 in total) resulted in stories shares.
  • Four creators posted on their feed — three organic posts and one sponsored post.

Super C

  • 18 cooler bags were sent.
  • In total, three paid content creators posted a video, and seven out of 15 creators shared a story organically.

Olymel

  • The package deliveries generated 14 stories from content creators, plus one post and one reel from one of them.
  • In total, the potential reach of these mailings was over 296,000 people.

highlights

The content creators who received tomaté! packages all shared organic stories.

For Super C, nearly half of the creators posted stories, also organically.

Finally, for Olymel, feedback from content creators was unanimous: they all enjoyed their experience with the products they received.

In each case, the posts were shared spontaneously — clear proof that the package, the product, and the brand truly resonated with their target audience.

credits

CLIENTS | tomaté!, Super C et Olymel
CREATION / CONCEPTION | Franchir

tomaté!: A Creative Gift Box with Unique Roots

11 August 2025

Introduction

tomaté! is the brainchild of Judith and Dominic Lussier, a visionary couple driven by their passion for genuine, authentic flavor. For years, they have cultivated and shared the richness of original, ancestral-type tomatoes, with meticulous attention to product quality.

To showcase this distinctive world, Franchir was tasked with creating vibrant, colorful gift boxes for influencers and journalists across Quebec. Drawing inspiration from makeup gift sets, Franchir designed boxes that reflect tomaté!’s visual identity and core values: simplicity, indulgence, family, and creativity.

These boxes celebrate the joy of the table through an accessible, interactive, and flavorful experience.

With its playful, warm approach, the brand naturally resonates with moms, foodie content creators, and entrepreneurs — a choice that is as strategic as it is authentic.

Objectives

  • Position tomaté! as a leading reference for greenhouse tomatoes in Quebec
  • Educate consumers on the quality and authenticity of the original tomatoes grown by tomaté!
  • Share the company’s story and values (sustainable farming, local production, family tradition)
  • Encourage influencers to talk about tomaté! and create social media content to boost visibility and inspire target audiences to consider the brand

strategy

The packaging, both colorful and playful, reflects the brand’s visual identity without ever detracting from the product itself.
Its clean design highlights the tomato in its simplest form, allowing its unique flavor to take center stage.

On top of the box, an accordion-style brochure introduces different aspects of the tomaté! universe: the company’s story, its mission, an overview of the tomato varieties included in the box, and recipe suggestions to showcase them. It’s a clear, engaging, and mouthwatering way to share the richness of the product.

The entire package offers a turnkey experience for content creators, allowing them to immerse themselves in the tomaté! brand — from greenhouse to plate.

Results

All 11 recipients of a tomaté! package shared at least one story on their account — entirely organically. A vibrant delivery that captured attention, sparked curiosity, and inspired sharing.

Content creator @1ou2cocktails was so taken with the experience that she posted a 100% organic video featuring a cocktail recipe perfectly paired with a tomaté! basil and mozzarella salad.

This high level of participation, without any paid partnership, shows genuine interest in the product.

This creative gift box campaign told the tomaté! story in an original way — without compromising on fun or storytelling.

Because doing things differently also means daring to blend worlds to create something truly memorable.

credits

CLIENT | tomaté!
CONCEPTION / CREATION | Franchir
PHOTOS | Clara-Charlotte Filion

A Bone-A-Fide Launch for Olymel

10 June 2025

introduction

In April 2025, Franchir teamed up with Olymel to create a signature event celebrating the brand’s refreshed positioning. New products, culinary innovations, and the expertise of Olymel’s specialists took center stage—highlighting the company’s local pride and the quality and flavor of its pork offerings.

To mark the launch, Olymel brought together media and content creators for a hands-on cooking workshop led by corporate chef Marc Laroche and orchestrated by the Franchir team. Guests—well-known figures from the lifestyle and foodie scenes—came together for an event that was truly Bon à l’os

Objectives

  • Showcase Olymel’s new products, including the T-bone pork chop and chimichurri pork flank steak.
  • Demonstrate how to cook Olymel products to their full potential.
  • Create a highly Instagrammable experience!
  • Put up an event that felt both grand and intimate.

Gameplan

  • Bring together media and content creators to unveil Olymel’s latest innovations and new products, including the T-bone and chimichurri pork flank steak.
  • Engage select foodie and lifestyle creators to ensure high-quality content on social media and reach diverse target audiences.
  • Introduce the Olymel team behind the new products and showcase various cooking and preparation techniques for the new pork cuts, guided by corporate chef Marc Laroche.
  • Extend the Olymel experience at home: guests left with a curated gift box featuring Olymel products, easy and delicious recipes, and a custom BBQ-scented candle.
  • Distribute a press release to media outlets, particularly in lifestyle, food, agri-food, and business sections, to amplify the reach of the announcement.
  • Deliver gift boxes to additional relevant content creators in the days following the event.

results

  • The combined public relations and social media visibility efforts generated over 11,232,260 total impressions.
  • There were 109 media mentions, including coverage in L’actualité Alimentaire, Noovo moi, La Terre de chez nous, Samy Rabbat, La Presse, Magazine 7 Jours, and more.
  • In total, 8,109,357 impressions were recorded across local and national media.
  • On social media, the influencer campaign generated 3,122,903 potential impressions.

Credits

Client | Olymel

Public relations and experiential event | Franchir

Cooking workshop | Ateliers & Saveurs

Photography | Elizabeth Gartside

Magasine ta solution : l’impact d’un pop-up engagé!

1 May 2025

Introduction

Dans un contexte de transition écologique, Concertation Montréal (CMTL) souhaitait sensibiliser les citoyen·ne·s aux effets de la surconsommation de vêtements et offrir des solutions concrètes et engageantes pour la réduire. L’événement éphémère combinait activités pratiques en continu accompagnées par des expert·e·s sur place et la mise en scène d’un univers mode responsable.

Objectifs

  • Positionner CMTL comme le leader québécois de la gouvernance et de la vie démocratique en misant sur les initiatives qu’elle déploie et ses actions concrètes pour la société.
  • Démontrer comment CMTL conjuge participation et consultation dans la transition écologique en misant sur une initiative comme Magasine ta solution!
  • Miser sur les données pour démontrer l’impact de nos comportements d’achats et miser sur les professionnel·le·s présents à l’événement et les activités interactives pour inciter les gens à se déplacer.
  • Inciter les médias et influenceur·euse·s à parler positivement de CMTL et de l’initiative Magasine ta solution!
  • Inciter les médias et influenceur·euse·s à participer à l’événement de lancement, devenir des ambassadeur·drice·s naturel·le·s et par ricochet, inciter les cibles à changer de comportement d’achat et de consommation afin de réduire l’empreinte environnementale de la consommation vestimentaire.

PLAN DE MATCH / STRATÉGIE

  • Déploiement d’une stratégie de relations de presse proactive ciblant les grands médias québécois.
  • Mise en place d’un événement de lancement avec expérience immersive (ateliers de réparation, rencontres avec expert·e·s).
  • Sélection et coordination d’influenceur·euse·s locaux pour relayer les messages-clés.
  • Valorisation des porte-paroles par la création d’opportunités d’entrevues médiatiques.
  • Mesure de performance via l’outil PEM (points d’évaluation média).

RÉSULTATS

  • 13 230 157 impressions totales (médias et influenceur·euse·s)
  • 26 mentions médiatiques dont Le Devoir, La Presse, Journal de Montréal, Noovo Moi, Elle Québec
  • 7 entrevues réalisées avec des porte-paroles
  • 215 443 impressions générées par le volet influence

Crédits

Client | Concertation Montréal

Collaboration | Le Magasin Chaînon, Cominar

Agence de relations publiques | Franchir