Catégorie: Public relations

Tournée Tel-jeunes: On the Road to Connect with Teens!

6 May 2025

Introduction

In May 2024, Tel-jeunes received significant funding to meet young people aged 12 to 17 across Quebec, with the goal of extending the organization’s impact beyond the web and social media. Tel-jeunes entrusted Franchir with the mandate to design and execute an event-based tour to connect with teens where they are.

In October 2024, Tel-jeunes launched the Tournée Tj. For an entire month, a team of facilitators travelled to 18 cities aboard the Tj trailer, creating spaces for dialogue through fun, interactive activities. This unprecedented tour significantly increased Tel-jeunes’ visibility and encouraged more teens to use its support services. With a generation growing up in a digital world and fragmented communication habits, it was essential to humanize the organization and strengthen trust by meeting youth in person, in their everyday lives.

Objectives

  • Create a strong emotional connection between Tel-jeunes and its audience by building trust and proximity with young people
  • Increase awareness of the organization and position it as the go-to expert for youth aged 12 to 17 seeking help — free and accessible throughout Quebec
  • Convey that all problems, big or small, are valid and that Tel-jeunes is always there
  • Encourage teens aged 12 to 17 to engage with Tel-jeunes — both during the tour and when using its services

Gameplan / Strategy

A strong terrain deployment:

  • Collaboration with youth centers to organize local events and facilitate access to teens
  • An iconic trailer serving as a mobile meeting point
  • Distribution of exclusive Tel-jeunes merchandise to strengthen engagement

A public relations and awareness strategy:

  • Proactive outreach to regional and national media
  • Presence of ambassadors on the ground to boost credibility and visibility
  • A Tel-jeunes spokesperson available throughout the tour
  • Involvement of 5 popular Quebec influencers well-known among teens
  • Creation of engaging content (videos, stories, and direct interactions with participants)

A digital push on social media:

  • Posts and Stories on Instagram, TikTok, and Facebook throughout the tour
  • Targeted ads to maximize visibility and drive subscriptions

Results

On-the-Ground Activation

  • 20 stops across 18 cities in Quebec
  • Nearly 5,000 km travelled
  • Over 150 youth workers and facilitators from various youth centers across the province contributed to the tour’s success
  • Hundreds of challenges, games, and meaningful conversations with youth aged 12 to 17
  • Over 600 items and gifts distributed
  • Several hundred snacks served

Ambassador Performance on Social Media

  • 23,118 engagements generated by the ambassador program
  • Average engagement rate of 8.74%, well above industry standards
  • Top-performing ambassador: Claudie Mercier with a 14.67% engagement rate
  • 2,812,262 impressions on Tel-jeunes’ platforms
  • 12,201 clicks to the Tel-jeunes website

Digital Advertising Performance

  • 2,366,953 impressions through Instagram and TikTok ad campaigns
  • Average CPC: $0.22 — an excellent result in digital marketing

Highlights

  • 1 trailer
  • 2 facilitators
  • 600 youth reached across 20 stops throughout the province
  • 11,094,764 total impressions in the public sphere
  • 24,526 total social media engagements
  • Strong regional impact: Stops in remote areas were met with high appreciation.
  • Successful connection with youth: The trailer and interactive activities greatly encouraged engagement and conversation.
  • A vibrant brand image: The colorful visual identity and Tel-jeunes merchandise were widely appreciated.

Credits

Client | Tel-jeunes – Julie Nonnon, Charlotte Cagnet
Experiential event and public relations | Franchir
Video Production | Alkalime Studios

Magasine ta solution : l’impact d’un pop-up engagé!

1 May 2025

Introduction

Dans un contexte de transition écologique, Concertation Montréal (CMTL) souhaitait sensibiliser les citoyen·ne·s aux effets de la surconsommation de vêtements et offrir des solutions concrètes et engageantes pour la réduire. L’événement éphémère combinait activités pratiques en continu accompagnées par des expert·e·s sur place et la mise en scène d’un univers mode responsable.

Objectifs

  • Positionner CMTL comme le leader québécois de la gouvernance et de la vie démocratique en misant sur les initiatives qu’elle déploie et ses actions concrètes pour la société.
  • Démontrer comment CMTL conjuge participation et consultation dans la transition écologique en misant sur une initiative comme Magasine ta solution!
  • Miser sur les données pour démontrer l’impact de nos comportements d’achats et miser sur les professionnel·le·s présents à l’événement et les activités interactives pour inciter les gens à se déplacer.
  • Inciter les médias et influenceur·euse·s à parler positivement de CMTL et de l’initiative Magasine ta solution!
  • Inciter les médias et influenceur·euse·s à participer à l’événement de lancement, devenir des ambassadeur·drice·s naturel·le·s et par ricochet, inciter les cibles à changer de comportement d’achat et de consommation afin de réduire l’empreinte environnementale de la consommation vestimentaire.

PLAN DE MATCH / STRATÉGIE

  • Déploiement d’une stratégie de relations de presse proactive ciblant les grands médias québécois.
  • Mise en place d’un événement de lancement avec expérience immersive (ateliers de réparation, rencontres avec expert·e·s).
  • Sélection et coordination d’influenceur·euse·s locaux pour relayer les messages-clés.
  • Valorisation des porte-paroles par la création d’opportunités d’entrevues médiatiques.
  • Mesure de performance via l’outil PEM (points d’évaluation média).

RÉSULTATS

  • 13 230 157 impressions totales (médias et influenceur·euse·s)
  • 26 mentions médiatiques dont Le Devoir, La Presse, Journal de Montréal, Noovo Moi, Elle Québec
  • 7 entrevues réalisées avec des porte-paroles
  • 215 443 impressions générées par le volet influence

Crédits

Client | Concertation Montréal

Collaboration | Le Magasin Chaînon, Cominar

Agence de relations publiques | Franchir

Hyba: Starting the Year with Comfort and Movement

2 April 2025

Introduction

To launch its Spring 2025 collection, Hyba embraced a unique and inclusive approach. Designed to inspire movement and spark moments of well-being, the collection was unveiled during an event at Studio Milan, where journalists, stylists, and content creators were invited to experience an aerial yoga session while immersing themselves in the brand’s world. Franchir orchestrated this gathering with a focus on authenticity, experience, and human connection.

OBJECTIVES

Introduce the Spring 2025 collection in an experiential and memorable setting.

Create a direct connection between the brand, journalists, and content creators.

Generate organic social media posts.

Provide exclusive access to the design team behind the collection and the leadership team at Reitmans/Hyba.

Strategy

  • Targeted guest list: Over forty individuals approached, including fashion journalists, stylists, and content creators.
  • Immersive concept: An aerial yoga evening set in a calming, inspiring space, with a live harpist providing the soundtrack.
  • Create a wow effect: Offer a unique activity to spark guests’ curiosity and take them out of their comfort zone.
  • Key connections: Exclusive access to Hyba’s design team and Reitmans’ leadership.
  • Logistical incentives: Strategic timing (Tuesday evening), short event duration, and Uber codes provided for transportation in Old Montreal.

Results

23 attendees, including:

  • 9 journalists (Noovo Moi, Véro Magazine, Châtelaine, etc.)
  • 12 content creators
  • 2 stylists

70 pieces of content generated, including:

  • 65.6% stories
  • 15.6% TikTok videos
  • 12.5% reels
  • 6.3% photos

Publication rate: 73.91% of guests shared content

Estimated total impressions: 1,287,385

CREDITS

Public relations & event production | Franchir
Harpist | Cécile Delage
Photographer | Elizabeth Gartside

Héritaj: A Grand Opening in Old Montreal

1 April 2025

INTRODUCTION

Following the success of India Rosa restaurants and the cocktail bar Mlle Rosa, the Sandhu family introduces another standout destination with Héritaj, nestled in the heart of Old Montreal. More than just a restaurant, Héritaj is a place where the refinement of French cuisine meets the boldness of Indian flavors. To mark the opening of this unique venue, Franchir implemented a multichannel visibility strategy, leveraging traditional media, influencers, and digital platforms to position Héritaj as a must-visit on Montreal’s culinary scene.

OBJECTIVES

Generate awareness through media, social networks, and influencers.

Encourage target audiences to visit the venue and recommend it to their community.

Position Héritaj as a new culinary landmark in Old Montreal.

Highlight the restaurant’s distinctive offering: Chef Arnaud Glay’s expertise and his Indo-French fusion cuisine, refined decor, unique concept, and ambiance.

GAME PLAN / STRATEGY

The public relations campaign was structured in three phases:

Before the opening

  • Targeted invitations sent to media, content creators, and public figures
  • Selection of profiles from the culinary, lifestyle, and even beauty sectors to maximize reach and diversify the content generated

During the event

  • Opening night in a 5 à 7 format: meet-and-greet with the owners, menu tasting, and venue tour
  • On-site creation of Stories, Reels, and TikToks

After the opening

  • Press release sent to specialized media (lifestyle, food, design, business)
  • Personalized follow-ups to ensure media coverage

RESULTS

Overall visibility

  • 8,131,402 total impressions
  • 6,825,000 impressions in traditional media (local and national)
  • 1,306,402 impressions generated by influencer content

Media coverage

  • 24 confirmed media mentions, including: La Presse, Le Devoir, Noovo Moi, Silo57, Restomontreal, The Main, and more
  • 90% of mentions included an image
  • 100% included a link to the website
  • 1 interview with La Presse

Influencer content

  • Over 40 influencers attended the event
  • Estimated reach of 1,306,402 impressions through Stories, Reels, and TikTok
  • An average of 3 Stories per influencer
  • 18 Instagram Reels and 1 TikTok published

HIGHLIGHTS

  • 8,131,402 total impressions
  • 24 media mentions, 100% of which included a link to the website
  • Over 40 influencers attended the event, resulting in strong engagement from Montreal’s foodie and lifestyle communities
  • An average of 3 stories per person, all referencing Héritaj’s social media, for an estimated reach of 1,306,402 impressions across social platforms
  • A largely positive tone across mentions, highlighting the quality of service, culinary experience, and refined decor

TEL-JEUNES | 2024 Visibility Report

20 March 2025

INTRODUCTION

For nearly 35 years, Tel-jeunes has been there for Quebec teens, guiding them through their discoveries, first experiences, questions, and challenges by providing an environment tailored to their real needs.

With the significant evolution of the philanthropic sector in recent years, nonprofit organizations like Tel-jeunes must now more than ever communicate their initiatives to showcase their impact, generate support, and maintain an active role in the lives of their target audiences.

In this context, the organization turned to Franchir’s expertise to integrate a strategic public relations component into its communication efforts. This collaboration aims to strengthen Tel-jeunes’ positioning as a key reference and trusted ally for teens in the public sphere.

OBJECTIVES

NOTORIETY
Position Tel-jeunes among 12-17-year-olds as the expert in help-seeking and a trusted ally for teenagers in Quebec, while raising awareness among both young people and their support network about the services offered.

ENGAGEMENT
Showcase Tel-jeunes’ expertise and highlight the organization’s contribution to the teen cause, particularly by leveraging its knowledge to inform, implement initiatives, and demonstrate its concrete commitment to youth.

LOYALTY
Encourage media and influencers to speak positively about Tel-jeunes and proactively seek its expertise to deepen discussions on youth mental health issues. As a result, increase grants and support for Tel-jeunes’ initiatives while encouraging 12-17-year-olds to use its services.

GAME PLAN | STRATEGY

To achieve these objectives, Franchir developed and implemented a strategy based on four key pillars.

  1. Implementation of proactive press relations initiatives throughout the year to support Tel-jeunes’ communication strategy and strengthen its positioning as an expert.
  2. Launch of the 2024 Ambassador Program, including the selection and management of six content creators approved by Tel-jeunes’ youth committee.
  3. Design, production, and coordination of a province-wide tour in October 2024 to connect with young people across Quebec: La Tournée Tj
  4. Establishment of media monitoring to build public affairs intelligence and respond when relevant.

RESULTS

With the support of public relations, Tel-jeunes generated 1,364 confirmed media mentions in Quebec in 2024, highlighting the organization or one of its spokespersons and key messages, including prevention, mental health, education, sexuality, youth, and support services for parents.

These initiatives resulted in a total of 268,023,262 impressions, making it a resounding success!

HIGHLIGHTS

  • 1,364 media mentions
  • 268,023,262 total impressions
  • 28.7% of mentions cited a spokesperson
  • 90.68% of mentions included at least one key message
  • 38.6% of mentions were on the radio
  • 38.2% of mentions were in national media

A Wacky Protest and an Unlikely Gift: Kamik Launches Tundra MTL!

22 January 2025

Introduction

In December 2024, Franchir was commissioned by Quebec-based boot and footwear manufacturer Kamik to design and produce an original stunt for the launch of its “Rue Barrée” boot, a limited edition of the Tundra, paying tribute to Montreal. Franchir’s mandate covered everything from ideation to production and execution of the stunt, including:

  • Artistic direction of the activation.
  • Design, creation, and production of the video and decorative/functional elements.
  • Recruitment and management of ambassadors.
  • Planning the logistics surrounding the shoot (transportation, handling, etc.).

Objectives

The three objectives identified by our client, which we focused on, were as follows:

  • Create buzz in the streets of Montreal and draw attention to the product.
  • Encourage Montreal pedestrians and online users to visit www.kamik.com to shop online.
  • Showcase Kamik as an original and distinctive brand.

Strategy / Gameplan

On December 3, 2024, Kamik deployed a branded vehicle and a team of 10 ambassadors to create buzz in the streets of Montreal and introduce its new limited-edition product. We designed a stunt that captured attention and piqued curiosity with a dynamic, comedic, and unapologetically bold performance that aligned perfectly with the identified objectives.

On the ground, once the attention of passersby was captured, an ambassador invited them to join the protest in exchange for an exclusive pair of boots. The protest, staged at various construction sites and iconic Montreal locations, was also filmed in preparation for the official product launch on social media, scheduled a few days later.

The signs carried by the protesters featured the completely absurd slogan, “Rue Barrée,” alongside a QR code directing viewers to the product page on www.kamik.com.

When the video was launched, the strategy focused on targeting specific media outlets to amplify the stunt’s reach beyond Kamik’s community. Without a doubt, THE highlight of this media outreach was Franchir’s successful effort to have Jean-René Dufort present a pair of Tundra MTL boots to Valérie Plante on the year-end episode of Infoman.

Results

It’s safe to say the street stunt brought smiles and reactions from all passersby during the various protests. Over 20 pairs of boots were distributed, much to the delight of the recipients, who shared only positive feedback about the product.

Following the release of the video online, it garnered nearly 13,000 views across Instagram, Facebook, and LinkedIn. On Instagram alone, the post reached close to 5,000 accounts, 70.3% of which were not already following Kamik’s account.

Between December 3 and December 30, the Tundra MTL boots ranked as the 26th and 27th best-selling products for men and women, respectively.

As for the appearance of the Tundra MTL on Infoman’s year-in-review episode, which aired on December 31, 2024, an audience of 2,422,000 viewers watched the broadcast live, all of whom were exposed to the product gifted to Valérie Plante at the end of the show.

In the two weeks following the broadcast, the Tundra MTL rose to become the 3rd best-selling product on kamik.com, both in terms of sales volume and units sold. Approximately 6,200 visitors explored the product-related pages, with 50% of total sales occurring after the Infoman appearance. Notably, one-third of these sales took place between December 31 and January 2.

Highlights

  • Nearly 100 people were engaged on-site during the filming.
  • Over 20 pairs of boots were handed out to passersby during the street stunt.
  • The video garnered nearly 13,000 views across various platforms after its release.
  • Approximately 5,000 accounts were reached on Instagram alone, 70.3% of which were new to Kamik’s profile.
  • 2,422,000 viewers were exposed to the product during the live broadcast of Infoman’s 2024 year-in-review.
  • The Tundra MTL climbed to 3rd best seller following its feature on Infoman.
  • 6,200 visitors explored the Tundra MTL product pages.
  • 50% of total sales occurred after the Infoman broadcast, with one-third taking place between December 31 and January 2.

Credits

Client | Kamik – Sophie Ohayon, Taline Djourian, and Marine Foucat

Ideation, Production, and Media Relations | Franchir

Videographer | Hugo Dubé-Bouchard

Signature Design Communication Becomes PXP

16 August 2024

Context

Following a family succession process, the multidisciplinary and integrated design firm, Signature Design Communication (SDC), has embarked on a rebranding journey, placing people at the core of its positioning.

Mandate

Thus, as of February 2024, SDC has become PXP to emphasize two essential components of its service offering: People and Places (PXP).

For this milestone, PXP enlisted the services of the agency Franchir to support them in amplifying this strategic shift, including public relations efforts. This report aims to present the visibility outcomes resulting from this media campaign.

Objectives

Primary Objective
Position PXP as the go-to partner for enhancing urban and public experiences for communities.

Showcase PXP’s added value by highlighting its expertise while demonstrating a value system, know-how, and interpersonal skills that resonate with target audiences. Share the company’s recent successes by focusing on the people behind PXP, particularly emphasizing the family succession led by Vincent.

Encourage target audiences to talk about PXP, especially within interest communities, media outlets, and the business ecosystem. As a ripple effect, encourage target audiences to consider PXP in RFPs, thereby increasing sales and supporting sustainable growth.

Results

With the support of public relations efforts, PXP secured 11 confirmed media mentions and 3 upcoming features in Quebec media, highlighting its new positioning and the family business succession. The entire campaign generated a total of 4,378,000 impressions, marking a significant success.

  • 100% of the mentions were neutral or positive in tone.
  • 14 confirmed media mentions.
  • More than 4,400,000 total impressions.
  • 1 interview conducted by the spokesperson.
  • 85.7% of the mentions included an image.
  • 100% of the mentions featured at least one key message.
  • 90.9% of the mentions named the spokesperson.

Credits

CLIENT | PXP
PUBLIC AND MEDIA RELATIONS | Franchir

Intersand: Sensational Results Exceeding Expectations!

8 August 2024
Bannière Intersand

Introduction

For over 30 years, Intersand has been dedicated to developing the best products using best practices to ensure a long and healthy life for our pets.

Franchir was entrusted by Intersand to increase awareness of one of its products, OdourLock MaxCare litter. The mandate involved raising public awareness and informing them about the features and benefits of this innovative product, which incorporates patented Blücare technology to detect potential health issues in cats.

A two-phase influencer marketing strategy was implemented. During the first phase, press kits were sent to influencers to spark initial interest and engagement.

This case study focuses on the second phase: an influencer marketing campaign designed to boost product awareness in Quebec and Ontario.

Objectives

Secure social media reach and maintain message control.

Amplify messages to maximize engagement and drive clicks to the website.

Create content for Intersand’s social media platforms.

Strategy

The strategy for this campaign was to collaborate with content creators who demonstrate unconditional love for their cats, naturally showcasing them on their platforms.

Influencers were invited to feature their cats in entertaining and authentic content that resonated with their communities. The goal was to highlight the various features of OdourLock MaxCare litter organically, focusing on its ability to detect health issues in an educational or humorous way.

The strategy combined the influencers’ creativity with a clear brief provided by Franchir, ensuring that the posts conveyed the campaign’s key messages in a natural, engaging, and effective manner. The content, including TikTok videos, Instagram Reels, and Stories, was carefully crafted to captivate the audience.

The influencer-created content was approved before publication and amplified by the brand once live. This approach allowed Intersand to reach a broader audience, connect with its target market, increase brand awareness, and remain top of mind.

Results

Global results

  • 7,029,276 impressions
  • 368,995 engagements
  • Cost per thousand impressions (CTI): $2.63
  • Average engagement rate: 5.25%

Ontario

Results for @HeyItsGingerAndPepper

  • 6,807,876 impressions
  • 365,730 engagements
  • CTI: $1.46
  • Average engagement rate: 5.37%

Quebec

Results for @GirlyAddict

  • 154,400 impressions
  • 2,682 engagements
  • CTI: $35.62
  • Average engagement rate: 2,2%

Results for @JulieMunger

  • 67,300 impressions
  • 2,682 engagements
  • CTI: $44.57
  • Average engagement rate: 1,1$

Highlights

The results speak for themselves: @HeyItsGingerAndPepper alone achieved 6,807,876 impressions, significantly reducing the campaign’s average cost per thousand impressions (CPM) to $2.63. For comparison, typical CPMs are often around $50. This campaign was, therefore, a massive success!

Qualitative Objectives Achieved:

  • Brand Recognition: OdourLock MaxCare and its Blücare technology benefited from strong brand recognition, with multiple mentions in the opening seconds of Reels and TikTok videos.
  • Key Messaging Delivered: The video format allowed the integration of key messages, highlighting product features and benefits. The product’s ease of use and effectiveness were well-demonstrated.
  • Entertaining Content Triumphs:
    In 2024, the most effective way to capture users’ attention is to stand out by entertaining them. Humorous content, enriched with storytelling, far outperforms purely promotional or educational content that simply delivers key campaign messages.

This approach not only conveys the key messages in a more engaging way but also creates memorable experiences that resonate deeply with the audience over time.

DépistaFest 2024: A Record-Breaking Edition!

16 July 2024
DépistaFest 2024

Introduction

Launched in 2021 as a pilot project, DépistaFest returns stronger than ever in 2024 for its fourth edition. It is the first (and only!) major festival dedicated to STI testing in Quebec, aiming to open the dialogue around testing, fight stigma, and encourage healthy habits.

In 2024, DépistaFest is designed as a vibrant testing event and a collective celebration of all types of sexuality! The goal is to create a memorable experience while discussing sexual health and promoting the best testing solutions for everyone. As a large-scale awareness campaign, Club Sexu aims to position the DépistaFest website as the go-to resource for STI information in Quebec.

Objectives

  • Inform adults from 18 to 34 about the importance of getting tested.
  • Position DépistaFest as the only major STI testing festival in Quebec.
  • Establish Club Sexu as a creative non-profit media outlet dedicated to education.
  • Tell a story to normalize and destigmatize testing, leveraging Club Sexu’s expertise.
  • Encourage media and social media platforms to speak positively about DépistaFest 2024, ultimately driving the target audience to get tested through initiative partners.

Strategy

Leverage data and statistics to highlight the importance of the event and challenge negative perceptions associated with testing.

Promote the DépistaFest website as the perfect tool for taking care of sexual health, emphasizing its user-friendly platform.

Collaborate with positive ambassadors and influencers to amplify key messages.

Results

With the support of public relations efforts, we secured 140 confirmed media mentions across Quebec. The tone of the publications and measurable mentions was positive, effectively relaying relevant information related to the announcement and key messages.

The entire campaign generated a total of 15,950,043 impressions, marking a significant success. The 2024 edition of DépistaFest achieved widespread visibility in Quebec media. The spokespersons amplified the campaign’s reach by participating in 27 interviews.

  • 140 media mentions
  • 15,950,043 total impressions
  • 27 interviews conducted
  • Campaign efforts targeted both regional and provincial levels
  • 98% of mentions included at least one key message
  • 71% of mentions featured a spokesperson quote
  • 54% of mentions included an image

Honey spirits and wines: Spark(l)ing the Curiosity of Quebecers

19 June 2024

Introduction

For the 2nd edition of the Printemps des Vins et Spiritueux de Miel du Québec, formerly known as the Semaine des Hydromels, the Association des producteurs d’hydromels et d’alcools de miel du Québec (APHAMQ) entrusted Franchir with the mandate to design and execute the public relations plan for the initiative.

The proposed strategy aimed to highlight the unique taste of honey-based alcoholic beverages and raise awareness about the importance of melliferous flowers, plants, trees, and shrubs for bees through the Fleurir le Québec movement. The 2024 edition also marked the launch of a new collective brand: Les Vins et Spiritueux de miel Québec.

The result: a targeted campaign and province-wide media coverage that showcased honey-based products and underscored the critical importance of protecting bees.

Objectives

Promote honey-based alcoholic beverages as part of awareness activities.

Raise awareness about the importance of providing melliferous flowers, plants, trees, and shrubs for bees, which are essential to their work.

Showcase APHAMQ’s active participation in initiatives aimed at enhancing bee ecosystems and supporting honey-based terroir production.

Position the APHAMQ as the leader in the professionalization of the industry.

Encourage media coverage of the Printemps des Vins et Spiritueux de Miel du Québec, the Fleurir le Québec movement, and honey-based alcoholic products.

Strategy

Franchir created a four-pronged strategy to attain the objectives mentioned above:

  • Emphasize the new elements, such as the new certification and the Fleurir le Québec movement, highlighting its objectives, the benefits of participation, and how to get involved.
  • Focus on regional differences by showcasing local producers to raise awareness among media about the variations in honey and production across regions. Deliver authentic messages and stories through local spokespersons, testimonials, and regional statistics.
  • Target news media, as well as local and food-focused outlets, to increase the visibility of the project, its goals, and the resources deployed by the APHAMQ.
  • Create opportunities for audiences to discover and taste honey-based products while meeting producers to better understand how floral diversity and seasonal changes influence production nuances.

Results

With the support of public relations efforts, the announcement of Vins et Spiritueux de miel du Québec garnered 118 confirmed media mentions across Quebec. The tone of the publications and measurable mentions was positive, effectively relaying relevant information about the announcement and key messages.

The entire campaign aimed at increasing visibility generated a total of 15,262,892 impressions, marking a significant success.

The 2024 edition of the Printemps des Vins et Spiritueux de miel du Québec achieved strong media coverage in Quebec. Spokespersons played a key role in amplifying the campaign’s reach by participating in 12 interviews, and they were mentioned in 75% of the coverage.

Media Mentions by Type

  • Print: 1% of mentions
  • Radio: 21% of mentions
  • Television: 64% of mentions
  • Web: 14% of mentions

Highlights of Media Mentions

  • 15,262,892 total impressions
  • 118 media mentions
  • 12 interviews conducted by a spokesperson
  • 75% of mentions included a spokesperson’s name
  • 64% of mentions were on television