Context
Following a family succession process, the multidisciplinary and integrated design firm, Signature Design Communication (SDC), has embarked on a rebranding journey, placing people at the core of its positioning.
Mandate
Thus, as of February 2024, SDC has become PXP to emphasize two essential components of its service offering: People and Places (PXP).
For this milestone, PXP enlisted the services of the agency Franchir to support them in amplifying this strategic shift, including public relations efforts. This report aims to present the visibility outcomes resulting from this media campaign.
Objectives
Primary Objective
Position PXP as the go-to partner for enhancing urban and public experiences for communities.
Showcase PXP’s added value by highlighting its expertise while demonstrating a value system, know-how, and interpersonal skills that resonate with target audiences. Share the company’s recent successes by focusing on the people behind PXP, particularly emphasizing the family succession led by Vincent.
Encourage target audiences to talk about PXP, especially within interest communities, media outlets, and the business ecosystem. As a ripple effect, encourage target audiences to consider PXP in RFPs, thereby increasing sales and supporting sustainable growth.
Results
With the support of public relations efforts, PXP secured 11 confirmed media mentions and 3 upcoming features in Quebec media, highlighting its new positioning and the family business succession. The entire campaign generated a total of 4,378,000 impressions, marking a significant success.
- 100% of the mentions were neutral or positive in tone.
- 14 confirmed media mentions.
- More than 4,400,000 total impressions.
- 1 interview conducted by the spokesperson.
- 85.7% of the mentions included an image.
- 100% of the mentions featured at least one key message.
- 90.9% of the mentions named the spokesperson.
Credits
CLIENT | PXP
PUBLIC AND MEDIA RELATIONS | Franchir
