Context
During the summer of 2024, Bombardier maintained a presence at eight CF Montréal games at Saputo Stadium, from May 11 to July 6. The activation, designed and produced by Franchir, occupied a substantial 100-square-foot space and aimed to engage the game-day audience dynamically while appealing to the whole family. It was designed to foster a positive and memorable interaction with the brand, offering a playful experience tailored to both adults and children.
Objectives
Popularize the Bombardier brand among the general Montreal audience attending CF Montréal games.
Position Bombardier as a leader in the field of aviation.
Strengthen the brand’s positive reputation with the public.
Concept
The guiding concept envisioned by Franchir for this brand activation was creating memorable family outing memories. This idea successfully attracted visitors to the Bombardier Zone and encouraged significant engagement from participants and their families. The photobooth alone facilitated the creation of over 800 souvenir photos and welcomed more than 2,500 people! Fun and laughter were at the heart of the activation throughout.
Credits
CLIENT | Bombardier
CREATION AND EXECUTION | Franchir
PRODUCTION | Kermesse
PARTNER | CF Montréal
PHOTOBOOTH | OuiSnap Canada
