During the summer of 2024, Bombardier maintained a presence at eight CF Montréal games at Saputo Stadium, from May 11 to July 6. The activation, designed and produced by Franchir, occupied a substantial 100-square-foot space and aimed to engage the game-day audience dynamically while appealing to the whole family. It was designed to foster a positive and memorable interaction with the brand, offering a playful experience tailored to both adults and children.
Objectives
Popularize the Bombardier brand among the general Montreal audience attending CF Montréal games.
Position Bombardier as a leader in the field of aviation.
Strengthen the brand’s positive reputation with the public.
Concept
The guiding concept envisioned by Franchir for this brand activation was creating memorable family outing memories. This idea successfully attracted visitors to the Bombardier Zone and encouraged significant engagement from participants and their families. The photobooth alone facilitated the creation of over 800 souvenir photos and welcomed more than 2,500 people! Fun and laughter were at the heart of the activation throughout.
Credits
CLIENT | Bombardier CREATION AND EXECUTION | Franchir PRODUCTION | Kermesse PARTNER | CF Montréal PHOTOBOOTH | OuiSnap Canada
Steadfast in its commitment to values such as inclusion and respect for diversity, Radio- Canada proudly supports the Fierté Montréal Festival. It served as a ‘great partner’ for its most recent edition, which was held at the Olympic Park from August 9 to 13, 2023. On-site, Radio-Canada wished to position itself as a vibrant brand and generate buzz and excitement among festivalgoers and the community.
Mandate
Radio-Canada chose Franchir to help create and produce its activation around the butterfly – Radio-Canada’s emblem and official signature for all its major cultural partnership initiatives.
Objectives
01 – Build engagement with the Radio-Canada brand;Position Radio-Canada as a key partner of the Fierté Montréal Festival and Contribute to Radio-Canada’s standing as a cultural player that supports and embodies inclusion and diversity in everything it does, in keeping with its values.
02 – Create commitment and bring the brand to life in a participatory way, in interaction with festival-goers.
03 – romote photo taking and sharing (UGC) as a way to showcase Radio-Canada.
Concept
It is estimated that there are roughly 150,000 different butterfly species in the world. Each one has its own lifespan, although it’s never very long. The life expectancy of butterflies is extremely brief: from an hour to a few days. Just like our installation, which only runs as long as the Fierté Montréal Festival. Fierté, much like butterflies, reflects a diverse environment, where each being expresses their own colour and identity. But it’s also an insect in constant flux, in a state of transformation. Franchir thus proposes ÉPHÉMÈRE (“EPHEMERAL”), an installation that mirrors the LGBTQ+ community as well as Radio-Canada’s values of evolution, creativity and inclusion.
Nikki Küntzle brings her singular vision of the butterfly to the project. More than a mere activation, our installation is intended to be both artistic and cultural, and to carry a message that transcends that of an institutional partnership. A freestanding, internally lit structure measuring 6 feet wide by 12 feet high and 4 feet deep brings the artist’s vision to life. The lighting doesn’t steal the show, but rather enhances the muralist’s creation. Everyone is invited to unfurl their very own butterfly or moth.
305, Bellechasse Street, Unit 212
Montreal (Quebec)
H2S 1W9
NONO
PRIVACY POLICY
Close
Our site uses certain personal information for operational and statistical purposes. You can read our Personal Information Protection Policy to find out more.
