Catégorie: Brand activation

Best Buy Express Cup : Connecting Quebec with Sports

27 April 2026

Introduction

More than just a sport, hockey is a powerful driver of intergenerational connection and community pride. In this context, the Best Buy Express Cup stands out as an initiative designed to showcase young talent while making a tangible contribution to local infrastructure, particularly community arenas.

The initiative therefore goes beyond a simple sports competition. It is an event built around the joy of playing, one that highlights communities through their young athletes and strengthens the connection between the brand and the local fabric.

The challenge was to elevate the Best Buy Express Cup final at a provincial level by giving it strong and cohesive media visibility. To achieve this, journalists and content creators were strategically engaged to transform a friendly sports competition into a true moment of collective pride and community engagement.

Through panels, meet-and-greets with Georges Laraque, and by showcasing Best Buy’s commitment to youth, the event became a true point of convergence between sport, community involvement, and brand visibility.

Objectifs

Position the Best Buy Express Cup as a must-attend tournament in Quebec.

Maximize the event’s reach and visibility across the province.

Position Best Buy Express as a brand committed to youth.

Generate positive and engaging content.

Drive content creation and mentions.

Spark interest in the event and the brand.

Gameplan

A 360° approach, rolled out in three phases:

Before

  • Sending an invitation package including a Best Buy Express Cup hockey jersey to around thirty journalists and content creators.
  • Generating unboxing content and creating desire.
  • Regional media relations to highlight local teams.

During

  • On-site coordination of media and content creators.
  • VIP experience and product distribution.
  • On-site activation with brand ambassadors.

After

  • Local media follow-ups.
  • Distribution of content (photos, b-roll) to media outlets.
  • Post-event amplification.
  • All of this helped transform the event into a narrative platform rather than a simple sports competition.

Results

  • 12.8M total impressions.
    • 11.5M media impressions.
    • 1.3M impressions via content creators.
  • 23 content creators and five journalists engaged.
  • Seven interviews with key personalities.

On-site activation:

  • 300 direct interactions.
  • +13.2% Instagram followers in one day.

Credits

Client | Best Buy Canada

Public, media and content creator relations | Franchir

Event partner | Hockey Québec

Bad Benny : Harnessing Pop Culture to Create an Exclusive Brand Moment

5 March 2026

Introduction

Every year in February, the Super Bowl transcends sport to become a cultural ritual. Families, friends and students gather around a screen… and a plate of chicken wings.

For Benny&Co., this moment represents a strategic peak. The challenge was not only to increase sales, but to leave a lasting mark on the collective imagination. From the original idea to its rollout in grocery stores and across digital platforms, the initiative successfully combined humour, perfect timing and strong strategic coherence.

objectives

Position Benny&Co. as a culturally agile and relatable brand.

Drive sales of Z’ailes products in grocery stores during Super Bowl weekend.

Generate organic engagement on social media.

Gameplan (🏈)

Bad Bunny was dominating the headlines: a world tour, the Grammys and the Super Bowl halftime show. His cultural presence was impossible to ignore, particularly among young adults.

In this context, Franchir identified a unique opportunity: create a playful and self-aware nod by transforming Benny&Co. into “Bad Benny” for Super Bowl weekend.

  • A simple, bold and instantly memorable idea that made it possible to:
  • Anchor the brand in current pop culture
  • Generate a surprise effect
  • Create fertile ground for social content
  • Break away from traditional promotional approaches
  • Franchir established the strategic foundation: a highly timely activation, perfectly suited for social media and a unique opportunity for the Québec brand to occupy this cultural moment with legitimacy.

Bad Benny was born.

Highlights

Close to 500,000 Z’ailes sold during the strategic weekend!

Cultural Relevance

Rather than creating an artificial universe, the campaign tapped into a cultural moment already in full swing. The twist was instantly understandable and highly shareable.

Intergenerational Moment

The big game brings generations together. The musical reference resonated with younger audiences, while the product itself remained deeply rooted in family traditions.

Coherence with the Brand’s DNA

Benny&Co. is a generous brand, deeply present in the everyday lives of Quebecers. Bad Benny did not betray this DNA; it modernized it.

Credits

Client | Benny&Co.

Strategy | Franchir

Execution | Benny&Co. and Nosolo

A Boreal Banquet by the Producteurs de bleuets sauvages du Québec

3 March 2026

Context

To help the Producteurs de bleuets sauvages du Québec reignite local visibility for the berry, the idea of a Boreal Banquet was born. An immersive experience celebrating the uniqueness and richness of Québec’s wild blueberry, where boreal nature, refined gastronomy and a fully sensory universe came together.

In February 2026, guests were immersed in a warm, terroir-inspired atmosphere from the moment they arrived. From the very first cocktail (or mocktail), we introduced a multisensory journey built around boreal flavours.

A four-course gastronomic menu was served to 24 attendees, including partners of the Wild Blueberry Producers of Québec, media representatives and content creators. The experience was designed as a full exploration of the blueberry in all its forms, with each course revealing an unexpected facet of the fruit, showcasing its aromatic complexity, vibrant colour and untamed character.

To extend the experience beyond the evening, curated gift bags were presented at the end of the event, encouraging continued discovery at home while generating post-event content.

Objectives

  • Showcase Québec’s wild blueberry through its versatility, untamed character and distinctive flavour.
  • Reignite visibility for Québec’s wild blueberry
  • Create a powerful sensory immersion around this emblematic berry from Québec’s terroir.
  • Drive authentic and organic content creation.

Stratégy

  • Immersive boreal concept: transform an urban venue into a wintery, boreal setting reflecting the natural environment of Québec’s wild blueberry.
  • Fluid programming: balance tasting, conversation, discovery and content creation opportunities.
  • Targeted guest selection based on credibility and amplification potential.

Results

Just two weeks after the event, more than 96 mentions had been recorded across social media and media outlets, generating a potential reach of 2,169,407 impressions.

On social media alone, 94 posts were published, generating a potential reach of 1,827,407 impressions.

From a media relations perspective, the popular magazine Châtelaine featured the delicious recipe for honey cheesecake with wild blueberry compote on its website and in its newsletter, generating a total of 342,000 impressions.

We can also anticipate four additional media mentions in the coming weeks, which are expected to generate an additional 1,855,000 impressions.

Highlights

Content volume:

  • 94 posts recorded
  • Impressions (views): 1,827,407
  • Reach (number of followers): 848,697
  • 100% of influencers published content
  • 86.2% of the content was published on Instagram

Format distribution:

  • 70.2% of the content was published as stories
  • 23.4% of the content was published as photos
  • 6.4% of the content was published as videos (Reels or TikTok)

Credits

Client | Les Producteurs de bleuets sauvages du Québec 

Conception and event production | Agence Franchir

Public relations | Agence Franchir

Video | Étienne Brière

Caterer | Rhubarbe 

Flower arrangements| Flori Flora

Technical production | Boréal technique

Hyba Immersion : When Well Being Becomes a Brand Experience

18 February 2026

context

For the launch of its Spring 2026 collection, Hyba aimed to build on the success of the 2025 event while elevating the experience. The ambition was clear: to create a distinctive moment rooted in wellness and movement, driven by a strong technological scenography.

Designed to support active women in their everyday movement, the collection deserved to be experienced rather than simply presented. Franchir therefore developed a custom activation at Oasis Immersion, where visual projections, immersive soundscapes and enveloping staging amplified the physical experience.

The event needed not only to captivate from an experiential standpoint, but also to generate a strong volume of organic content, maximize impressions and position Hyba as a brand that innovates in the way it connects with its community.

Objectives

Introduce the Spring 2026 collection within a distinctive, immersive and technology-driven setting.

Build a strong connection between the brand, media and content creators.

Have the guests test the garments in action to demonstrate comfort and performance.

Increase social posting compared to the Spring 2025 launch event.

Maximize impressions and the media value generated.

Strategy

  • Targeted guest selection: Invitation of 14 content creators and 6 media representatives, chosen for their credibility and amplification potential.
  • Immersive concept: A fit core class within a technology-driven environment at Oasis Immersion, integrating visual projections and a sensory atmosphere.
  • Product in real-life context: Guests wore the new collection during the workout, directly testing the garments in motion.
  • High-impact setting: Selection of a visually striking venue to maximize photo and video impact, encouraging the creation of Stories and Reels.
  • Seamless programming: A balanced flow between physical activity, collection discovery, networking moments and content opportunities.

Compared to 2025, the experience was designed to increase the proportion of permanent posts and boost impressions per attendee.

Results

  • 20 attendees, including:
    • 14 content creators
    • 6 media representatives
  • 55 pieces of content generated, including:
    • 83.63% Stories
    • 16.37% posts
  • Publication rate:
    • 95% of invited guests shared content.
  • Total estimated impressions: 1,410,000
  • 1.63 million video views
  • 875 engagements:
    • 101 comments
    • 752 likes
    • 22 share

Participation comparison 2025 vs. 2026:
A 25.96% increase in average impressions per participant between 2025 and 2026.
Significant increase in individual performance and publication rate.

(Data drawn from visibility reports and Stellar 2026)

Credits

Public Relations & Experiential Event Production | Franchir 
Client | Hyba (Reitmans) @reitmans @hyba 
Location | Oasis Immersion (@oasisimmersion)
Fit Core Teacher | Mister Miguel (@mister.miguel)
Photos/Videos | Elizabeth Gartside (@parfumdefemme)
Caterer | Betterave Traiteur (@betterave.traiteur)
Matcha Bar | Monbrewbar (@monbrewbar)

GKC, building the future for 65 years!

12 January 2026

Context

In november 2025, GKC marked its 65th anniversary with a signature event that represented a pivotal moment in its history. Beyond the celebration itself, the firm seized the opportunity to inaugurate its new offices, pay tribute to three emblematic partners stepping into retirement, and spotlight a new generation of leaders poised to carry GKC’s vision forward across Canada and the United States.

Franchir was mandated to imagine, plan, and deliver a turnkey event that reflected both the strategic positioning and the deeply human values at the core of GKC.

Objectives

01

Deliver a memorable celebration event that reflects GKC’s stature, history, and expertise.

02

Highlight the generational transition and clearly position the next generation of leaders and the new executive team.

03

Strengthen employee engagement while reinforcing trust-based relationships with clients and partners.

Strategy

  • Create a strong, meaningful concept capable of embodying both the legacy of the past 65 years and the momentum toward the future.
  • Develop a unifying theme, light, as a symbol of transmission, continuity, and renewal.
  • Design an immersive and elegant scenography, using light as a guiding thread throughout the speeches, the set design, and the guest journey.
  • Structure a powerful ceremonial moment centered on the symbolic handover between emeritus partners and the new generation of partners.
  • Deliver a seamless, human-centered event experience that highlights the people behind the firm, beyond titles and achievements.

Concept

Light, the guiding thread of the evening, symbolized the transmission between generations of partners. It evoked both the founders’ legacy, the firm’s stability, and the renewed energy carried by the next generation. Through a thoughtful use of lighting and powerful symbolic moments, the event told a story: that of a strong firm looking ahead, just beginning a new chapter in its North American growth.

Evening flow

  • Welcome of guests in a warm, contemporary light-filled atmosphere.
  • Cocktail reception and networking in the heart of the new offices.
  • Speeches and ceremonial moment featuring the symbolic passing of the light.
  • Immersive tour of the spaces, highlighting the new partners through an artistic installation.
  • Signature gourmet moment featuring a dessert stunt by Rhubarbe Pâtisserie.
  • Closing of the evening and presentation of a commemorative gift.

Results

The event made it possible to:

  • Mark GKC’s 65th anniversary in a memorable way.
  • Clarify and humanize the generational transition for key stakeholders.
  • Strengthen internal cohesion and foster a strong sense of pride among teams.
  • Position the new leadership team as the bearer of an ambitious, structured vision for the future.

The evening was praised for the strong coherence between the concept, the messaging, and the lived experience, leaving a lasting impression on guests.

Key Highlights

  • A powerful symbolic handover ceremony, combining light, emblematic objects, and personal storytelling.
  • An elegant, highly photogenic scenography, true to GKC’s architectural DNA.
  • A signature gourmet moment orchestrated by Rhubarbe.

Karaoké Radio-Canada: Extended and Enhanced Version!

22 October 2025

context

In January 2025, Franchir was entrusted with the mandate to conceptualize, design, build, install (for selected markets), and operate an interactive on-site experience in the form of a karaoke station proudly branded in Radio-Canada’s colors. The goal was to create a setup that would better represent the brand as a whole while remaining easily transportable across Canada.

In collaboration with the Experiential and Partnerships, Marketing, and Communications teams at Radio-Canada, Franchir oversaw every aspect — from platform development and structural design to song selection — proposing a new, simplified, and inclusive version of the karaoke experience that could be used by all of Radio-Canada’s Francophone markets.

To bring it all together, Radio-Canada’s graphic design team imagined a colorful, dynamic visual world, making each installation eye-catching and inviting for festival-goers. The project spanned over six months from concept to completion.

Objectives

  1. Showcase Radio-Canada’s free Francophone music offering across all its platforms and strengthen its cultural positioning.
  2. Reach new audiences and maximize the visibility of the Radio-Canada brand and its platforms.
  3. Foster public engagement by creating joyful, memorable experiences and encounters.
  4. Put festival-goers at the heart of the activation by ensuring an authentic interaction with the brand.
  5. Encourage meaningful connections by giving the public something tangible to take away.

strategy

A simple, effective karaoke app

  • Develop an ultra-easy, offline app to minimize potential technical issues for ambassadors on site.
  • Review technical challenges from previous karaoke versions and address them before they occur.
  • Pre-install the app on tablets to prevent potential overload or simultaneous-use issues.
  • Conduct concrete, region-specific research to propose a catalog that reflects local tastes and trends.

Surrounding ourselves with experts

  • Engage specialists in both digital development and sound/technical production to ensure informed, feasible choices.

Create an eye-catching look

  • Propose a clean setup that highlights the colorful visual identity imagined by Radio-Canada’s team. We made strategic choices to enhance the karaoke while ensuring each element is useful and integrates naturally with the environment (LEDs, disco ball, storage unit, etc.).
  • Offer a selection of bold costumes to amplify a memorable, immersive participant experience.

Establish a rigorous logistics process

  • Provide a comprehensive, step-by-step training document for assembling the various structures and using the app.
  • Ensure technical support at project launch and equip teams to run successful activations—even remotely.

results

Once again this year, the Radio-Canada Karaoke proved to be a fan-favorite activation at both Les Francos de Montréal and the Montreal Jazz Festival. For festival-goers already familiar with the concept, it was a delightful surprise to discover the karaoke’s refreshed look and upgraded platform. The on-site team received overwhelmingly positive feedback about the new visual identity and the app’s ease of use. The most common comment? The impressive music catalog — featuring 100 songs this summer!

The karaoke created joyful moments and genuine appreciation among amateur singers who felt privileged to take the stage — if only for one song… or two.

In total, more than 3,500 participants enjoyed the installations across both Montreal festivals between June 13 and July 5, 2025. On average, 150 people performed each evening, while crowds of up to 600 spectators gathered to sing along to beloved Francophone classics from Québec.

Highlights

  • 6 months of development
  • 1 simple, offline app
  • 4 Francophone Canadian markets visited by the karaoke
  • A total of 3,600 participants at Montreal festivals
  • Over 6,000 participants in total and more than 26,000 spectators who stopped to enjoy a song in front of the installation

Credits

Ideation and concept | Franchir and Radio-Canada
App development | Sébastien Lhomme
Graphic design | Radio-Canada
Container fabrication | Steel Space
Set design and logistics | Franchir

A Wacky Protest and an Unlikely Gift: Kamik Launches Tundra MTL!

22 January 2025

Introduction

In December 2024, Franchir was commissioned by Quebec-based boot and footwear manufacturer Kamik to design and produce an original stunt for the launch of its “Rue Barrée” boot, a limited edition of the Tundra, paying tribute to Montreal. Franchir’s mandate covered everything from ideation to production and execution of the stunt, including:

  • Artistic direction of the activation.
  • Design, creation, and production of the video and decorative/functional elements.
  • Recruitment and management of ambassadors.
  • Planning the logistics surrounding the shoot (transportation, handling, etc.).

Objectives

The three objectives identified by our client, which we focused on, were as follows:

  • Create buzz in the streets of Montreal and draw attention to the product.
  • Encourage Montreal pedestrians and online users to visit www.kamik.com to shop online.
  • Showcase Kamik as an original and distinctive brand.

Strategy / Gameplan

On December 3, 2024, Kamik deployed a branded vehicle and a team of 10 ambassadors to create buzz in the streets of Montreal and introduce its new limited-edition product. We designed a stunt that captured attention and piqued curiosity with a dynamic, comedic, and unapologetically bold performance that aligned perfectly with the identified objectives.

On the ground, once the attention of passersby was captured, an ambassador invited them to join the protest in exchange for an exclusive pair of boots. The protest, staged at various construction sites and iconic Montreal locations, was also filmed in preparation for the official product launch on social media, scheduled a few days later.

The signs carried by the protesters featured the completely absurd slogan, “Rue Barrée,” alongside a QR code directing viewers to the product page on www.kamik.com.

When the video was launched, the strategy focused on targeting specific media outlets to amplify the stunt’s reach beyond Kamik’s community. Without a doubt, THE highlight of this media outreach was Franchir’s successful effort to have Jean-René Dufort present a pair of Tundra MTL boots to Valérie Plante on the year-end episode of Infoman.

Results

It’s safe to say the street stunt brought smiles and reactions from all passersby during the various protests. Over 20 pairs of boots were distributed, much to the delight of the recipients, who shared only positive feedback about the product.

Following the release of the video online, it garnered nearly 13,000 views across Instagram, Facebook, and LinkedIn. On Instagram alone, the post reached close to 5,000 accounts, 70.3% of which were not already following Kamik’s account.

Between December 3 and December 30, the Tundra MTL boots ranked as the 26th and 27th best-selling products for men and women, respectively.

As for the appearance of the Tundra MTL on Infoman’s year-in-review episode, which aired on December 31, 2024, an audience of 2,422,000 viewers watched the broadcast live, all of whom were exposed to the product gifted to Valérie Plante at the end of the show.

In the two weeks following the broadcast, the Tundra MTL rose to become the 3rd best-selling product on kamik.com, both in terms of sales volume and units sold. Approximately 6,200 visitors explored the product-related pages, with 50% of total sales occurring after the Infoman appearance. Notably, one-third of these sales took place between December 31 and January 2.

Highlights

  • Nearly 100 people were engaged on-site during the filming.
  • Over 20 pairs of boots were handed out to passersby during the street stunt.
  • The video garnered nearly 13,000 views across various platforms after its release.
  • Approximately 5,000 accounts were reached on Instagram alone, 70.3% of which were new to Kamik’s profile.
  • 2,422,000 viewers were exposed to the product during the live broadcast of Infoman’s 2024 year-in-review.
  • The Tundra MTL climbed to 3rd best seller following its feature on Infoman.
  • 6,200 visitors explored the Tundra MTL product pages.
  • 50% of total sales occurred after the Infoman broadcast, with one-third taking place between December 31 and January 2.

Credits

Client | Kamik – Sophie Ohayon, Taline Djourian, and Marine Foucat

Ideation, Production, and Media Relations | Franchir

Videographer | Hugo Dubé-Bouchard

A Sizzling and Festive Summer with Metro: The 2024 BBQ Tour

22 January 2025

Introduction

In the summer of 2024, Metro entrusted Pigeon Brands and Franchir with the deployment of a dynamic and festive summer tour across selected Metro grocery stores.

Franchir’s mandate covered every aspect, from ideation to production and on-site activation of the kiosk, including:

  • Artistic direction of the activation.
  • Design, creation, and production of decorative and functional elements.
  • Recruitment and management of brand ambassadors.
  • Logistical planning for the activation, including transportation, handling, setup, and takedown.
  • Hiring and coordination of the artist for the two designated dates, as well as management and setup of the relaxation zone.

Objectives

The three objectives identified by our client, which became the focus of our efforts, were to:

  1. Create a unique experience to thank customers while strengthening their attachment and loyalty to the brand.
  2. Showcase and offer tastings of featured supplier products in a festive atmosphere.
  3. Award loyalty prizes to members of the MOI rewards program.

Game Plan / Strategy

Throughout the summer, Metro had a dedicated team of five ambassadors tasked with setting up and hosting a 20′ x 20′ space in the parking lots of participating Metro grocery stores. We designed a colorful and dynamic space that drew attention and piqued customers’ curiosity, encouraging them to explore the activation and enjoy the installations. The ambassadors provided personalized service to every customer, ensuring alignment with our specific objectives.

The Metro space was divided into three sections:

  • The Lucky Wheel
  • The BBQ Zone
  • The Refreshments Zone

This layout created a natural flow for customers, who could then relax in the dining area to enjoy their snacks in peace.

In two strategically selected stores on the tour, we enhanced the experience by including a live musical performance during the afternoon to generate buzz and offer a more VIP experience for consumers. A performance zone was added to the Metro locations in Sainte-Agathe-des-Monts and Saint-Hilaire, the latter being the tour’s final stop. The performances were promoted on social media to invite customers to join the festivities.

To round out the project, Franchir proposed the production of a recap video to highlight the success of the tour and serve as a promotional tool for future editions.

Results

We can confidently say that the tour successfully created memorable moments and a sense of appreciation among Metro customers, who felt genuinely valued by this special attention.

In total, over 6,000 customers enjoyed the installations throughout the summer.

The ambassador team recorded more than 4,000 participants at the lucky wheel, with approximately 2,800 prizes won!

Highlights

  • 12 grocery stores visited
  • 2 stores featured a live musician, delighting attendees
  • Over 6,000 participants throughout the tour
  • More than 4,000 participants spun the lucky wheel, with nearly 3,000 winners

Credits

Client | Metro
Strategic and Creative Agency | Pigeon
Experiential Event Agency | Franchir
Pigeon Account Team | Armelle Dubourg, Marie Pierre Goyer, Judithe Bourgeois
Creative Team | Jean-François Béliveau, Véronique Nicolas, Antoine Neuvrameut, Peter Pigeon, Frédéric Graf
Franchir Account Executive | Mireille Azema
Event Production | Lisa-Marie Minier, Juliana Bedwani

Danone’s Iced Coffee Summer… A Cross-Canada Tour!

23 October 2024

From June 14 to August 31, 2024, Franchir produced and executed the Iced Coffee Summer Tour for Danone Canada, establishing the brand’s presence in Quebec (Greater Montreal), Ontario (Greater Toronto Area), and British Columbia (Vancouver).

With a team of over 15 brand ambassadors and 3 project managers across Canada, three custom-designed carts, imagined and crafted by Franchir, traveled the country to introduce Canadians to Stōk (cold brew coffee), Silk (oat-based creamer), and International Delight (cold foam). Together, these products formed the ultimate trio for creating delicious iced coffees at home all summer long!

Over the course of the summer, the tour engaged with more than 10,000 people and served nearly 6,500 iced coffees—a refreshing success!

Objectives

The Iced Coffee Summer teams focused on achieving three main objectives:

Encourage consumer purchases through the tasting of freshly prepared iced coffees.

Promote the creation of new habits by demonstrating how easy it is to prepare iced coffees at home instead of purchasing them from major chains.

Increase brand awareness for the Iced Coffee Summer product range (Stōk, Silk, and International Delight).

Gameplan and Strategy

The strategy was to attract potential consumers and introduce them to the simplicity of preparing delicious iced coffees at home using Danone products. To achieve this, Franchir designed and created a standout, inviting, and fun booth that blended the charm of an ice cream cart with the vibe of a pop-up coffee bar.

Staffed by two brand ambassadors, the cart was equipped with everything needed to provide a refreshing experience for hot summer days.

With a bright orange parasol, an ice bucket displaying the products, vibrant colors, and ambassadors dressed in seasonal attire, every detail was carefully thought out to grab attention.

During interactions, the ambassadors presented the full range of Danone iced coffee products (Stōk, Silk, and International Delight) and demonstrated how easy it is to prepare barista-quality iced coffees at home in just moments—a simple and cost-effective choice!

Results

Across the three target markets, the Danone Iced Coffee Summer Tour made appearances at nearly 50 grocery stores and even participated in a street festival in Vancouver.

Our brand ambassadors served close to 6,500 iced coffees between June 14 and August 31, engaging with over 10,000 people.

Additionally, nearly 6,000 discount coupons were distributed, encouraging consumers to try Danone’s iced coffee product range.

Credits

CLIENT | Danone Canada
CREATION AND EXECUTION | Franchir
FABRICATION | Escouade l’atelier

Bombardier Lets it Fly!

11 September 2024

Context

During the summer of 2024, Bombardier maintained a presence at eight CF Montréal games at Saputo Stadium, from May 11 to July 6. The activation, designed and produced by Franchir, occupied a substantial 100-square-foot space and aimed to engage the game-day audience dynamically while appealing to the whole family. It was designed to foster a positive and memorable interaction with the brand, offering a playful experience tailored to both adults and children.

Objectives

Popularize the Bombardier brand among the general Montreal audience attending CF Montréal games.

Position Bombardier as a leader in the field of aviation.

Strengthen the brand’s positive reputation with the public.

Concept

The guiding concept envisioned by Franchir for this brand activation was creating memorable family outing memories. This idea successfully attracted visitors to the Bombardier Zone and encouraged significant engagement from participants and their families. The photobooth alone facilitated the creation of over 800 souvenir photos and welcomed more than 2,500 people! Fun and laughter were at the heart of the activation throughout.

Credits

CLIENT | Bombardier
CREATION AND EXECUTION | Franchir
PRODUCTION | Kermesse
PARTNER | CF Montréal
PHOTOBOOTH | OuiSnap Canada