Digital Content

After a content strategy has been developed, the next step is to establish a schedule of posts over time and across relevant platforms. Whether using tools such as Hootsuite, Later or others, we follow a standardized approach that allows us to efficiently coordinate the content elements to be produced via writing, photos or video, and to follow specific campaigns.

Content creation is the lifeblood of the business. This element serves as the storytelling thread for your brand or organization. In addition to ensuring brand consistency, we provide our creative input on the content to be developed, whether it’s producing reels or videos for TikTok, planning a photo shoot with or without model(s), producing videos, designing captivating contests or more.

It’s a proven fact that influence marketing works, and it’s now well entrenched in business practices. It is the collaboration in the creation of content that really enables you to influence your target audiences, in addition to amplifying it with your targets.

An influence strategy that’s 100% adapted to your needs, including:

• the creation of a story that meets your communication objectives;
• the identification of influencers who are compatible with the topic being addressed;
• a proposal for an appropriate strategy;
• the co-creation of relevant content.

Once the campaign has been validated by you, we will take care of the operational follow-up, i.e., the relationship with the influencers and the validation of the content elements, as well as the campaign report.

The brand’s voice has never been more important in the digital context, and even more so on social networks, where the desire to connect with one’s members is coupled with the need for authenticity. Using predefined community management parameters and tools, we take charge of interactions with our clients’ communities with receptiveness and flexibility.

Social media analysis is at the heart of a market-driven strategy. Whether at the end of each month to evaluate content performance or to assess new opportunities, social media monitoring and auditing are key components of good digital hygiene. Using predefined key performance indicators (reach, engagement, conversion), we ensure that the target objectives are met.